“Twittering Control of your Career”

Lyn Burgess – Life CoachThe Magic Key Partnership

• Which social media platform?• Is it fad or fashion?• Are you missing out?• What can you do about it?• Resources

Which Social Media Platform?

• Facebook• Twitter• Linked In• You Tube• Blogs

NOT a passing fad Definitely Fashion

Are you missing out?

Pro’s• Information• Expert status• Interact with

clients/stakeholders• Build your brand• Improve credibility• Marketing/advertising• Improve outreach• Showcase• Make money

Cons• Information overload• Time intensive• Not sure which platform• Don’t know what to say• Scared • Too personal

Are you still missing out?

• Twitter: following and retweeting• Facebook: pages, groups, liking• Linked in: groups• Youtube: channels

What can you do about it?

• Strategy: niche, keywords, content plan, aims, linking, implementation

• Profiles: try it out, find your voice• Consultants: www.reallybrightmedia.com• Quality before quantity• Keep going

Resources

• www.twitter.com• www.slideshare.net• www.wordpress.com• www.blogger.com• www.posterous.com• www.constantcontact.com• www.verticalresponse.com• www.facebook.com

• http://audacity.sourceforge.net/• http://nutshellmail.com• www.hootsuite.com• www.tweetdeck.com• www.eventbright.com• www.youtube.com• Windows move maker

• Lyn Burgess – 10 entries out of first 2 pages on Google