twittergraphic - penchant100 marketing · copy in this responsive email was lighthearted but...
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Direct Marketing Collateral Design & Development
In support of business development and extending company and solution awareness, we introduce interaction,
themes and color into the presentations, brochures, proposals, tradeshow materials, signage and other client
facing collaterals— this service includes careful review of copy, copy development and wordsmithing.
Vertical Floor
Display
Presentations
Branded Chair
Coverings
Proposals
Foundation
Collaterals
Business Cards Postcards
Event Flyer
Infographics
Layered Messages in this Responsive Email
This client has a keen focus on client service support improvement. The eMarketing
copy in this responsive email was lighthearted but captured key messaging, graphics
and an actual countdown to their Customer Service Week.
Email & VideoMarketing
We incorporated interactive and / or animated features into a set of emails
designed to expose the recipients the company’s messaging.
Email Marketing for
Campaigns & Events
Corporate Capabilities
Animation with Voiceover
video
Screensaver Animation
video
Services Whiteboard
Animation with Voiceover
video
Solution Animation
video
Cross-Channel Social Media Campaign Management
In an effort to engage clients across multiple channels, we started by building an overall but social media awareness campaign
through digital and traditional mediums. We offered up a cosmetic hashtag# as a trendy, inviting way link with and have clients
join in on industry topic discussions while building the buzz across popular social networks including Twitter and LinkedIn.
Social Media Awareness Initiatives
via Active Tweeting, Postcards &
Website Implements
Source: Pew Research Center Study 2005-2006; 2008-2015
Website Design & Development
The overarching goal of this project to provide a refreshed website design that
more effectively communicates information & conveys as tech saavy and high
quality. The website was positioned as an effective, interactive platform
supporting information sharing and collaboration with external parties as well
as a portal for employees and clients. The new design, included:
• Modernized look and layout with a design that attracts visitors being
pushed in from WTOP/Federal News Radio, and the webinar, social media
and networking campaigns also managed by our team.
• Interactive, new features, with improved navigation and minimized clicks
which enhance access to information
•Streamlined content in a platform that is easy to update based on the changes
to the organization‘s strategy, graphics/design and in alignment with other
marketing initiatives.
Examples of Work can be found at:
• http://ddthemesdemo.com/mission/
• www.Foreverofficiant.com
• http://veepixel.com/demo/eventcatch/#about
• http://demo.templatepath.com/meeton-new-with-files/index.html
• http://excaliburmetaldesign.com
• http://eazzy.me/html/imevent-multipage/index-2.html
• http://demonew.templatesquare.com/consult
• www.Penchant100.com
Holiday Mobile & Gifting Campaigns
We’ve developed a broad sweeping holiday campaign, leading with
headlines. The companies’ voices are always applied to the tone of
the season with an authentic directive.
Digital Campaign Management
In order to capture more attention, garner visitor focus and impact the
subconscious of WTOP.com and Fedbizradio.com visitors, we created
and promoted via native banner ads and landing pages with scrolling
text and animations. These banners have drawn attention to the
organization’s messaging as well as promoted its’ webinars.
Likewise, LivingSocial campaigns were designed and managed with
the objective of driving increases in registrations and related revenue.
Major Media Broadcast Campaign ManagementWatch Interview video
In an effort to nurture demand and maximize ROI for a major radio campaign
we also managed for this client, we developed initiatives to extend exposure to
a single interview via interview vignettes preceding and following interviews
with federal agency executives. Additionally, these vignettes were paired with
Agency of the Month interviews to create a contextual position as a supporting
partner and as the implied technology go-to for those agencies.
This program has accomplished thousands of impressions and reviews of that
interview airing.
Webinar Campaign Management
Smart companies incorporate webinars into their strategy in order to position its
key leaders as industry experts and for lead generation. The first webinar in this
webinar series was to expose a technology executive audience (primarily
WTOP & Federal News Radio visitors) to the company’s technology offerings in
support of COOP.
The residual benefit from these webinars are that:
• Recordings can be used for future presentations, free video offerings,
and as website and social media content
• Broader reach in a single webinar and exposure to a solution
or service than can be accomplished through sales efforts
Promotion of Webinar via Email
Invitation & Native Ad Banners
Animation Development & Video Production
An engaging, animated storyboard was created which brought energy to the company’s messaging and expertise related to the recipient’s challenges.
Corporate Capabilities Animation with
Voiceover
video
Screensaver Animation
video
Services Whiteboard Animation with
Voiceover
video
Solution Animation
video
Mobile & HTML App Design & Development
This interactive iOS based application brilliantly illustrates how this top technology company customizes an enterprise-based portfolio of solutions to many government entities.
Quantitative Market Research
Membership engagement will rely heavily on data that informs the organization’s activities. Rely on a marketing resource
with 15+ years of quantitative as well as qualitative research will allow for the extraction of those insights from the client
/potential client base.
VOICE OF CUSTOMER
IS EMPOWERING
--- Be Your Own Data Resource
Source: Marketing General,
2015 Membership Marketing Benchmarking Report