“…to practice in all things a certain sprezzatura [nonchalance], so as to conceal all art and make whatever is

done or said appear to be without effort and almost without any thought about it.”

Baldassare Castiglione

It's how we want technology to work instead of how we don't want it to work.

The best applications and interfaces are so simple they "appear to be without

effort" and are able to allow users to go about their business "without any

thought about it”.

SPREZZATURA

How Corey achieves Sprezzatura for our clients

Understanding business process Understanding customers needs and wants Creating personalized experiences Taking advantage of platforms people are already using Coding well Testing throughout

SPREZZATURA OF INFORMATION, INFOGRAPHICS AND ALGORITHMS

GOOD MAGAZINE: OPEN DATA

LAUREN MANNING: FOOD CONSUMED

LAUREN MANNIN: FRENCH FRY CONSUMPTION

VIZUALIZE.ME

GAPMINDER.ORG

HUNCH.COM

HUNCH.COM

COREY: THOUGHTFUL METER

SPREZZATURA:THE NONCHALANCE IS IN THE DETAILS

SKITCH

Assist me.

Don’t hold my hand.

Focus on what you do well.

Forget about saving files. It remembers.

Get out of my way!

ACHIEVING SPREZZATURA

What you want is there just when you need it You are remembered and understood Your location plays a role in the information you

are presented The technology works simply The technology works unobtrusively to your benefit

SHAKE SHACK & INTO_NOW

Occam Knew UX

The simplest solution is not always the most obvious

A picture is worth 1000 words

Don’t make me think (or search or type or anything!)

“…to practice in all things a certain sprezzatura [nonchalance], so as to conceal all art and make whatever is done or said appear to be without effort and almost without any thought about it.”

Baldassare CastiglioneThe Book of the Courtier, 1528

SCHOOLOSCOPE & MOO

Interfaces Are Made of Words

Succinctness fosters comprehension and action

“Reading a report is like drinking cement”

Enable action through copy

©hugh

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SPREZZATURA:COREY, COFFEE, AND CARS

ZIPCAR

ONSTAR

FORD FIESTA

STARBUCKS

LIGA MASIVA