twitter: what's the point?
DESCRIPTION
How can not-for-profit organisations, corporates and small businesses use Twitter to better market to and engage with customers and client and manage their brand reputation?TRANSCRIPT
© 2007 siftmedia
100 Victoria StreetBristol BS1 6HZUnited Kingdom
interactive community publishing
Twitter: What’s the point?
Ad Lib, Bristol, 24 November 2009
interactive community publishingWho am I?
Editor of BusinessZone.co.uk, website for entrepreneurs
Administrator of UKBusinessForums.co.uk
Part of online publisher Sift Media, founded in 1996
Publisher of 11 B2B community websites
Audience of 250,000 business professionals
10th most influential political blogger on Twitter
interactive community publishingDifferent but the same
Marketing +Engagement +Reputation management =
interactive community publishingFry up?
interactive community publishingSales up?
interactive community publishingThen…
interactive community publishingNow…
interactive community publishingRespond
Sift Media win!
interactive community publishing
The power is in the hands of the customer so embrace it!
interactive community publishingBe tweeter friendly
interactive community publishingThe rise of the twournalist
interactive community publishingA brand built on Twitter
$250,000 raised
interactive community publishingThe hash tag
interactive community publishingBroadcast live
interactive community publishingBut be careful…
interactive community publishingEmployee engagement
interactive community publishingTwitter for recruitment
interactive community publishing1. Smart registration
interactive community publishing
2. Make friends & influence people
www.twellow.com
interactive community publishing
3. Promotion, promotion, promotion
interactive community publishing4. Questions and answers
interactive community publishing5. Tweet-up!
www.twtvite.com
interactive community publishing6. Are your ears burning?
interactive community publishing7. Be human
interactive community publishing8. Lists
interactive community publishingCompetition
What were the three things I said
you all had in common?
Tweet at @Dan_Martin with
hash tag
interactive community publishingGet in touch
www.linkedin.com/in/danmartin2008
www.twitter.com/Dan_Martin