twitter twends and tips alicia anderson, blytheco suzanne spear, sage greg tirico, sage
TRANSCRIPT
Twitter Twends and TipsAlicia Anderson, Blytheco
Suzanne Spear, Sage
Greg Tirico, Sage
Why Twitter & Sage Summit?
• 2,200 active Twitter followers
• 11,000+ tweets over the course of 5 days
• Countless conversations, connections
• Best practice sharing
Getting Started…
Set up your account
• Go to http://twitter.com and find the sign up box.
• Enter your name, your email address, and a password.
• On the next page, select a username – type your own or choose the one we've suggested.
• Click Create my account.
Tips for picking a username
• Your username or “handle” is the name your followers use when sending @replies, mentions, and direct messages.– @aliciakanderson– @suzspear– @gregt12– @Sage_Summit
• It will also form the URL of your Twitter profile page.
• Fewer than 15 characters in length.
• MOST IMPORTANT: follow @Sage_Summit and @blythecollc!
• After signing up, follow a handful of accounts to create a customized stream of information on your homepage. – Following means you'll get that user's Tweets on your Twitter
homepage– You can unfollow anyone later on.
• Read the Twitter 101 article here, which offers details into how to begin getting the most out of Twitter.
• Take the Twitter Tour to find out where things are on the website.
Twitter on your phone/tablet
• Go to http://www.twitter.com/download/iphone and follow the instructions on that page.
• From Google Play (just search for Twitter) or https://twitter.com/download/android
• Once the app is installed on your Phone/tablet, you can sign in with an existing account.
• Easy to share photos/Instagram
Twitter Etiquette
• It’s a cocktail party
• Listen first, then engage
• Don’t follow more than 3X the number of your followers
• HAVE FUN!
140 Characters
• It’s best to use only 120 so people can retweet your message easily
• Here’s a great example of a 120 character tweet: – I'm headed to the Sage City Accounting Village at #SageSummit!
Who's joining me? Can't wait to meet with my peers!
Hashtags (#)
• Used to organize posts & index content– Events - #SageSummit, #wimbledon– Topics - #blyDea, #nascar, #leadership, #allthesocialladies
• Here’s an example: – #SageSummit is about to kick-off, I’m excited to share some best
practices with my peers!
@
• Use this to talk to other users with @username (no space between @ and their name)
• Here’s an example: – @Sage_Summit Thanks for your #SageSummit Twitter cheat
sheet for beginners!
Good tweeting
• Use the hashtag or invent one!– Keep it short, be funny and have fun!
• Perfect the tweet– Less than 140 characters– Link to content with value– Allow space for retweets– Holla at your Tweeps
What do I tweet about?
• A session or keynote you attended
• The evening events
• Photos of people you met
• DC exploration off-campus
• Links to resources you learn about
• Retweet good tweets
• Sage City
Your Goals
- What are your Sage Summit goals?
- Who do you want to connect with?
- What information are you looking for?
- Start preparing now!
Twends on Twitter
Video
Mobile
Spam
• Fake Direct Messages (DMs) or Tweets
• Fake followers– 42.44% of users are fake, while another 30.12% are inactive
• Use Twitblock
• Be careful what applications are accessing your Twitter
Ads
• As of June, 2013 – now open to individuals– Includes analytics!
• Pay per follow, click, retweet, reply, favorite
• Targeted
• Daily budget
The Business Case for Twitter
Beyond Engagement - ROI
SEO
The New Consumer is a Digital Native
• Three-quarters of people who follow brands on Twitter are more likely to buy from that brand.
SAGE SUMMIT 2013
Join Us! Sage Summit Social Media• Twitter
– @Sage_Summit– #SageSummit
• Facebook– www.facebook.com/SageSummit
• Flickr– http://www.flickr.com/photos/sage_summit/– Email your photos: [email protected]
• YouTube– http://www.youtube.com/SageSummitEvent
Twitter 101 & 201 SessionsMonday, July 22:
• 2:00 p.m. – 3:00 p.m. - Twitter 101 - P-5-119880
• 3:15 p.m. – 4:15 p.m. - Twitter 201 - P-6-119882
Tuesday, July 23:
• 9:45 a.m. – 11:00 a.m. - Twitter 201 - P-6-119883
• 11:15 a.m. – 12:30 p.m. - Twitter 101 - P-5-119881
• 2:00 p.m. – 3:30 p.m. - Twitter 101 - C-21-119759
Wednesday, July 24:
• 2:00 p.m. – 3:15 p.m. - Twitter 101 - C-21-119760
• 3:45 p.m. – 5:15 p.m. - Twitter 201 - C-22-119884
Thursday, July 25:
• 2:00 p.m. – 3:00 p.m. - Twitter 201 - C-22-119885
The Mobile App- Available Today!
Mobile Challenge
How it Works:•Top 3 point-earners win each day.
•Daily winners will be announced
•Prize pick-up in Sage Social Lounge.
•Game closes 11 a.m. Fri., 7/26.
•Please note, you may only win once.
Point Earners:•First time Log-in
•Check-in to locations, exhibitors and activities.
•Watch for check-in codes on signage.
•Complete surveys
•Tweet from within the App
First-Timer’s Meet-up/Tweet-Up
You’re Invited!
• Tuesday, July 23rd
• 6:30 p.m. – 7:30 p.m.
• National Pastime Sport Bar
• Sponsored by Blytheco
• http://first-timer-tweet-up-summit2013.eventbrite.com/