twitter today... what tomorrow
DESCRIPTION
CASE VII presentation given on March 4, 2011 at Hyatt Regency Century Plaza in Los Angeles, CA.TRANSCRIPT
![Page 1: Twitter Today... What Tomorrow](https://reader034.vdocuments.mx/reader034/viewer/2022051323/54b628474a7959af6d8b4577/html5/thumbnails/1.jpg)
Twitter Today…
What Tomorrow?
Sherry L. K. Main
Director of Brand Strategy
![Page 2: Twitter Today... What Tomorrow](https://reader034.vdocuments.mx/reader034/viewer/2022051323/54b628474a7959af6d8b4577/html5/thumbnails/2.jpg)
New media marketing and communications specialist with experience in strategy, university development, community relations, and team management.
I have built my career and reputation around my innovative, collaborative, and entrepreneurial nature.
Through traditional and new media marketing communications, I am committed to bringing out the best in an enterprise — demonstrating the global impact and benefits of the organization for the betterment of its community.
\ˈsher-ē\ \ˈmān\
![Page 3: Twitter Today... What Tomorrow](https://reader034.vdocuments.mx/reader034/viewer/2022051323/54b628474a7959af6d8b4577/html5/thumbnails/3.jpg)
Twitter Today…
What Tomorrow?
Sherry L. K. Main
Director of Brand Strategy
@sherrymain
#caseVII
![Page 4: Twitter Today... What Tomorrow](https://reader034.vdocuments.mx/reader034/viewer/2022051323/54b628474a7959af6d8b4577/html5/thumbnails/4.jpg)
[ soh-shuh l mee-dee-uh ]
Media for social interaction, using highly accessible
and scalable publishing techniques. Social media
uses web-based technologies to turn communication
into interactive dialogues.
![Page 5: Twitter Today... What Tomorrow](https://reader034.vdocuments.mx/reader034/viewer/2022051323/54b628474a7959af6d8b4577/html5/thumbnails/5.jpg)
[ nju mee-dee-uh ]
An amalgamation of traditional media such as film, images,
music, spoken and written word, with the interactive power
of computer and communications technology, computer-
enabled consumer devices and most importantly the Internet.
![Page 6: Twitter Today... What Tomorrow](https://reader034.vdocuments.mx/reader034/viewer/2022051323/54b628474a7959af6d8b4577/html5/thumbnails/6.jpg)
• Built with a framework maintained by an organization with limited distribution
• Owned by a singular entity with editorial power and often a cost for consumption
• Content produced by “experts”
• Delivered on a strict and expected schedule
• Cannot be altered once published
• No framework necessary, and has no constraints for reach
• Accessibility is broad and virtually no cost for everyone
• Content is produced by anyone and everyone
• Real-time
• Live and editable content
Social Media
Traditional Media
![Page 7: Twitter Today... What Tomorrow](https://reader034.vdocuments.mx/reader034/viewer/2022051323/54b628474a7959af6d8b4577/html5/thumbnails/7.jpg)
Evolution of Social Media
![Page 8: Twitter Today... What Tomorrow](https://reader034.vdocuments.mx/reader034/viewer/2022051323/54b628474a7959af6d8b4577/html5/thumbnails/8.jpg)
Evolution of Social Media
![Page 9: Twitter Today... What Tomorrow](https://reader034.vdocuments.mx/reader034/viewer/2022051323/54b628474a7959af6d8b4577/html5/thumbnails/9.jpg)
Evolution of Social Media
![Page 10: Twitter Today... What Tomorrow](https://reader034.vdocuments.mx/reader034/viewer/2022051323/54b628474a7959af6d8b4577/html5/thumbnails/10.jpg)
Evolution of Social Media
![Page 11: Twitter Today... What Tomorrow](https://reader034.vdocuments.mx/reader034/viewer/2022051323/54b628474a7959af6d8b4577/html5/thumbnails/11.jpg)
Evolution of Social Media
![Page 12: Twitter Today... What Tomorrow](https://reader034.vdocuments.mx/reader034/viewer/2022051323/54b628474a7959af6d8b4577/html5/thumbnails/12.jpg)
77%Percentage of Americans
online everyday.
![Page 13: Twitter Today... What Tomorrow](https://reader034.vdocuments.mx/reader034/viewer/2022051323/54b628474a7959af6d8b4577/html5/thumbnails/13.jpg)
23%Time spent on social networks.
![Page 14: Twitter Today... What Tomorrow](https://reader034.vdocuments.mx/reader034/viewer/2022051323/54b628474a7959af6d8b4577/html5/thumbnails/14.jpg)
85%Time spent on Facebook.
![Page 15: Twitter Today... What Tomorrow](https://reader034.vdocuments.mx/reader034/viewer/2022051323/54b628474a7959af6d8b4577/html5/thumbnails/15.jpg)
65+Largest growing segment of
social media users.
![Page 16: Twitter Today... What Tomorrow](https://reader034.vdocuments.mx/reader034/viewer/2022051323/54b628474a7959af6d8b4577/html5/thumbnails/16.jpg)
Social media is a push-pull medium. Builds on the power of real life and virtual social networks.
Conversational
It’s what you – as a consumer of social media – make of it.
Personal
The value of social media is built upon the relationships that you make… and your relationships are based on the contributions you make.
Relational
![Page 17: Twitter Today... What Tomorrow](https://reader034.vdocuments.mx/reader034/viewer/2022051323/54b628474a7959af6d8b4577/html5/thumbnails/17.jpg)
![Page 18: Twitter Today... What Tomorrow](https://reader034.vdocuments.mx/reader034/viewer/2022051323/54b628474a7959af6d8b4577/html5/thumbnails/18.jpg)
Evolution of Conversations…social media and otherwise.
![Page 19: Twitter Today... What Tomorrow](https://reader034.vdocuments.mx/reader034/viewer/2022051323/54b628474a7959af6d8b4577/html5/thumbnails/19.jpg)
Barriers to Social Media
• Mistrust of network
• Prohibitive culture
• Traditionalist culture
• Fear of losing control
• Cost-prohibitive
![Page 20: Twitter Today... What Tomorrow](https://reader034.vdocuments.mx/reader034/viewer/2022051323/54b628474a7959af6d8b4577/html5/thumbnails/20.jpg)
• Mistrust of network
• Prohibitive culture
• Traditionalist culture
• Fear of losing control
• Cost-prohibitive
Barriers to Social Media
![Page 21: Twitter Today... What Tomorrow](https://reader034.vdocuments.mx/reader034/viewer/2022051323/54b628474a7959af6d8b4577/html5/thumbnails/21.jpg)
• Mistrust of network
• Prohibitive culture
• Traditionalist culture
• Fear of losing control
• Cost-prohibitive
Opportunities in Social Media
• Builds transparency, thereby trust
• Demonstrate with a small project
• Social media is just a supplement
• Control by banking goodwill
• Virtually free!
![Page 22: Twitter Today... What Tomorrow](https://reader034.vdocuments.mx/reader034/viewer/2022051323/54b628474a7959af6d8b4577/html5/thumbnails/22.jpg)
Top Down?
Start from the bottom up.
![Page 23: Twitter Today... What Tomorrow](https://reader034.vdocuments.mx/reader034/viewer/2022051323/54b628474a7959af6d8b4577/html5/thumbnails/23.jpg)
Build your social network
Connect internally
And CONVERSE!
![Page 24: Twitter Today... What Tomorrow](https://reader034.vdocuments.mx/reader034/viewer/2022051323/54b628474a7959af6d8b4577/html5/thumbnails/24.jpg)
Today
![Page 25: Twitter Today... What Tomorrow](https://reader034.vdocuments.mx/reader034/viewer/2022051323/54b628474a7959af6d8b4577/html5/thumbnails/25.jpg)
TodayWhere do we focus?
![Page 26: Twitter Today... What Tomorrow](https://reader034.vdocuments.mx/reader034/viewer/2022051323/54b628474a7959af6d8b4577/html5/thumbnails/26.jpg)
So… what’s next?
![Page 27: Twitter Today... What Tomorrow](https://reader034.vdocuments.mx/reader034/viewer/2022051323/54b628474a7959af6d8b4577/html5/thumbnails/27.jpg)
and “apps”
Mobile Web
Semantic Web
Experiential Web
![Page 28: Twitter Today... What Tomorrow](https://reader034.vdocuments.mx/reader034/viewer/2022051323/54b628474a7959af6d8b4577/html5/thumbnails/28.jpg)
Mobile= Tomorrow
+ Semantic + Experiential
![Page 29: Twitter Today... What Tomorrow](https://reader034.vdocuments.mx/reader034/viewer/2022051323/54b628474a7959af6d8b4577/html5/thumbnails/29.jpg)
Homework ;)
• Start listening
• (Re)discover your organizational brand
• Chat in your corner of the World Wide Web
• Build your own/institutional reputation
• And network!
![Page 30: Twitter Today... What Tomorrow](https://reader034.vdocuments.mx/reader034/viewer/2022051323/54b628474a7959af6d8b4577/html5/thumbnails/30.jpg)
Recommended Reading
![Page 31: Twitter Today... What Tomorrow](https://reader034.vdocuments.mx/reader034/viewer/2022051323/54b628474a7959af6d8b4577/html5/thumbnails/31.jpg)
Higher Ed Resources
• doteduguru.com
• chronicle.com/blogs/wiredcampus
• ecampusnews.com
• Higheredexperts.com
• socialmediatoday.com
![Page 32: Twitter Today... What Tomorrow](https://reader034.vdocuments.mx/reader034/viewer/2022051323/54b628474a7959af6d8b4577/html5/thumbnails/32.jpg)
209,145 years
110 billion minutes110 billion minutes
76,388,889 days76,388,889 days
![Page 33: Twitter Today... What Tomorrow](https://reader034.vdocuments.mx/reader034/viewer/2022051323/54b628474a7959af6d8b4577/html5/thumbnails/33.jpg)
Thank you!Contact me
![Page 34: Twitter Today... What Tomorrow](https://reader034.vdocuments.mx/reader034/viewer/2022051323/54b628474a7959af6d8b4577/html5/thumbnails/34.jpg)
As Discussed
Twitter Style Guide
Web Trend Map
Stay in touch!
LinkedIn – linkedin.com/in/sherrymain
Twitter – twitter.com/sherrymain
Facebook – facebook.com/sherrymain
Links to resources discussed in the session on March 4, 2010.