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Page 1: Twitter The Jewel in the Social Media Marketing Crown (Malaysia)

© Digital Vidyawww.digitalvidya.com

The Jewel in the Social Media Crown

Twitter

1

http://www.omlogic.com/
Page 2: Twitter The Jewel in the Social Media Marketing Crown (Malaysia)

© Digital Vidyawww.digitalvidya.com

Earlier - "Papa, look Sparrow" said Hridya on seeing the Twitter

logo. Now - "Papa, look Twitter" said Hridya on seeing a Sparrow.

2

http://www.omlogic.com/
Page 3: Twitter The Jewel in the Social Media Marketing Crown (Malaysia)

© Digital Vidyawww.digitalvidya.com 3

Key Milestones!

http://www.omlogic.com/
Page 4: Twitter The Jewel in the Social Media Marketing Crown (Malaysia)

© Digital Vidyawww.digitalvidya.com

What can you accomplish?

4

http://www.omlogic.com/
Page 5: Twitter The Jewel in the Social Media Marketing Crown (Malaysia)

© Digital Vidyawww.digitalvidya.com 5

Reputation Mgmt

http://www.omlogic.com/
Page 6: Twitter The Jewel in the Social Media Marketing Crown (Malaysia)

© Digital Vidyawww.digitalvidya.com 6

Personal Example

http://www.omlogic.com/
Page 7: Twitter The Jewel in the Social Media Marketing Crown (Malaysia)

© Digital Vidyawww.digitalvidya.com 7

http://www.omlogic.com/
Page 8: Twitter The Jewel in the Social Media Marketing Crown (Malaysia)

© Digital Vidyawww.digitalvidya.com 8

http://www.omlogic.com/
Page 9: Twitter The Jewel in the Social Media Marketing Crown (Malaysia)

© Digital Vidyawww.digitalvidya.com 9

Tweet 2 Order

http://www.omlogic.com/
Page 10: Twitter The Jewel in the Social Media Marketing Crown (Malaysia)

© Digital Vidyawww.digitalvidya.com 10

http://www.omlogic.com/
Page 11: Twitter The Jewel in the Social Media Marketing Crown (Malaysia)

© Digital Vidyawww.digitalvidya.com 11

Product Promotion

http://www.omlogic.com/
Page 12: Twitter The Jewel in the Social Media Marketing Crown (Malaysia)

© Digital Vidyawww.digitalvidya.com 12

http://www.omlogic.com/
Page 13: Twitter The Jewel in the Social Media Marketing Crown (Malaysia)

© Digital Vidyawww.digitalvidya.com 13

http://www.omlogic.com/
Page 14: Twitter The Jewel in the Social Media Marketing Crown (Malaysia)

© Digital Vidyawww.digitalvidya.com 14

http://www.omlogic.com/
Page 15: Twitter The Jewel in the Social Media Marketing Crown (Malaysia)

© Digital Vidyawww.digitalvidya.com

Twitter Basics

15

http://www.omlogic.com/
Page 16: Twitter The Jewel in the Social Media Marketing Crown (Malaysia)

© Digital Vidyawww.digitalvidya.com

Open Conversations via Mention/Reply

16

http://www.omlogic.com/
Page 17: Twitter The Jewel in the Social Media Marketing Crown (Malaysia)

© Digital Vidyawww.digitalvidya.com

Private Talks via Direct Message (DM)

17

http://www.omlogic.com/
Page 18: Twitter The Jewel in the Social Media Marketing Crown (Malaysia)

© Digital Vidyawww.digitalvidya.com

Group Discussions via #Tag

18

http://www.omlogic.com/
Page 19: Twitter The Jewel in the Social Media Marketing Crown (Malaysia)

© Digital Vidyawww.digitalvidya.com

Listening is the Key to Success!

19

http://www.omlogic.com/
Page 20: Twitter The Jewel in the Social Media Marketing Crown (Malaysia)

© Digital Vidyawww.digitalvidya.com

Quiz Time!

20

http://www.omlogic.com/
Page 21: Twitter The Jewel in the Social Media Marketing Crown (Malaysia)

© Digital Vidyawww.digitalvidya.com

_____ is the 2nd Largest Search Engine!

21

http://www.omlogic.com/
Page 22: Twitter The Jewel in the Social Media Marketing Crown (Malaysia)

© Digital Vidyawww.digitalvidya.com

Listening via Search

22

http://www.omlogic.com/
Page 23: Twitter The Jewel in the Social Media Marketing Crown (Malaysia)

© Digital Vidyawww.digitalvidya.com

Smart Listening via Advanced Search

23

http://www.omlogic.com/
Page 24: Twitter The Jewel in the Social Media Marketing Crown (Malaysia)

© Digital Vidyawww.digitalvidya.com 24

twitter.com - Exercise

• Mention (@) person sitting next 2 you

• Reply back

• Create a Tweet mentioning (@) 3 person

in this room w/ “#dvcamp”

• RT the most interesting tweet

http://www.omlogic.com/
Page 25: Twitter The Jewel in the Social Media Marketing Crown (Malaysia)

© Digital Vidyawww.digitalvidya.com 25

search.twitter.com - Exercise

• Find out most engaging tweet in this room

in last 1 hour

• Search for conversations relevant in your

domain

http://www.omlogic.com/
Page 26: Twitter The Jewel in the Social Media Marketing Crown (Malaysia)

© Digital Vidyawww.digitalvidya.com 26

http://www.omlogic.com/
Page 27: Twitter The Jewel in the Social Media Marketing Crown (Malaysia)

© Digital Vidyawww.digitalvidya.com 27

A Strategic Approach

http://www.omlogic.com/
Page 28: Twitter The Jewel in the Social Media Marketing Crown (Malaysia)

© Digital Vidyawww.digitalvidya.com 28

http://www.omlogic.com/
Page 29: Twitter The Jewel in the Social Media Marketing Crown (Malaysia)

© Digital Vidyawww.digitalvidya.com

Let’s look at an example!

29

http://www.omlogic.com/
Page 30: Twitter The Jewel in the Social Media Marketing Crown (Malaysia)

© Digital Vidyawww.digitalvidya.com 30

Product Promotion

http://www.omlogic.com/
Page 31: Twitter The Jewel in the Social Media Marketing Crown (Malaysia)

© Digital Vidyawww.digitalvidya.com

Follow Create Engage

People talking about

Vodafone’s products

& services

People talking about

Mobiles, competitors

Links to online

promotions, insider

info and discount

codes

Twitter-only offers to

reward loyalty

Check DMs and

replies regularly

Answer questions &

acknowledge

feedback

Provide info when

requested

31

http://www.omlogic.com/
Page 32: Twitter The Jewel in the Social Media Marketing Crown (Malaysia)

© Digital Vidyawww.digitalvidya.com 32

70:20:10 Mantra

70% Tweets: Core Area

20% Tweets: Related Area

10% Tweets: Casual

http://www.omlogic.com/
Page 33: Twitter The Jewel in the Social Media Marketing Crown (Malaysia)

© Digital Vidyawww.digitalvidya.com

“Talking to them is like talking to a Friend

who happens to sell Shoes.”

The Ultimate Victory!

33

http://www.omlogic.com/
Page 34: Twitter The Jewel in the Social Media Marketing Crown (Malaysia)

© Digital Vidyawww.digitalvidya.com 34

Thank You!

http://www.omlogic.com/

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