twitter talk: challenging "social"
DESCRIPTION
Keynote at SSWoot (Search and Social Woot)TRANSCRIPT
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Twitter Talk: Challenging “Social”
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“Social Media”
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What Would You Tell Your Friends About Twitter - Positive
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How I Use Twitter – Sep 2010
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Q: How Do People Use Twitter?
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A: How Do People Use The
Telephone?
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Gossip
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Family, friends: connection
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Emergency
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Sales
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Support
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4 Examples
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Branding
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Crisis
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B2C
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Auto-Curation
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My AdAge Rant
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“Social” As Response To “Mass”
Media
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How Are They Different?
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Twitter v
Facebookv
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Who Uses Twitter?
• Only 7 percent US population (17M)• More than 3x more likely to follow brands • 18% Tweet >1 per day• Slightly more women than men (53%)• Self-identify as innovators (19%) and early
adopters (25%)• Prefer Internet to TV
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We’re Opinionated … and Literate
• 72 percent publish blog posts at least monthly• 70 percent comment on blogs• 61 percent write at least one product review
monthly• 61 percent comment on news sites
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What, Then, Of Twitter Talk?
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Think Personal
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“[P]eople rarely act on mass-media information unless it is
also transmitted through personal ties”
(1973, Granovetter)
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“Social” ties > “Community Affairs” ties > “Business-
Professional” ties(1978, Granovetter)
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Faster. Better.
Cheaper.
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uwtwitterbook.com
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Credits
• Kathy E. Gill, @kegill or [email protected]• License: CC, share-and-share alike, non-
commercial, attribution
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Flickr Images CC:
• Clock: http://www.flickr.com/photos/laffy4k/367822192/• Phone: http://www.flickr.com/photos/splorp/64027565/• Pelican: http://www.flickr.com/photos/digitalart/2238037028• Women laughing:
http://www.flickr.com/photos/wazari/2974672262/• Emergency: http://www.flickr.com/photos/msvg/4433428957/• Money: :
http://www.flickr.com/photos/dborman2/3290560161/in/photostream/
• Customer Service: http://www.flickr.com/photos/phildowsing/2366519926/