twitter: part 2 - getting the bird - twitter best practise
DESCRIPTION
Twitter best pracises, including having a social media policy. Presentation part 2 of 3 given at Business Northwest showTRANSCRIPT
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Jim Symcox
Getting the BirdGetting the Bird
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Twitter Best
practises
Jim Symcox
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Twitter Best practises
• What’s the mission?
• Who’s your tribe?
• Use you
• Giving
• Be a resource
Jim Symcox
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What’s the mission
– Referrals– Helping– Positioning– Support marketing– Create relationships– Build trust
Jim Symcox
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Who’s your tribe?
Exactly whoAskListenDeliver
Jim Symcox
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Use you…
– Use your own voice– Tell stories– Be open– Maintain integrity
Jim Symcox
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Give to the community
– Hash tags (#)– Keywords– Links– Your re-tweets
Jim Symcox
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Be a resource!
– Expertise– Information
• Images
• Links
– Deals• Coupons
• Discounts
– Contests
Jim Symcox
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Jim Symcox
How to use Twitter
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How to use Twitter
• Have a plan
• Don’t over promote
• Integrate
• Tweets are “forever”
• Do engage and interact
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Business Powerpack Presented For Rapid Technologies
Your VoiceYour Voice• Need to understand Twitter
• Aware of objectives
• Access to the top
• Create a social media policy
• Training – vital for larger businesses
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Social Media Policy
• Intent
• Definitions
• Principles
• Disclosure, transparency and disclaimers
Jim Symcox
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Social Media Policy
• Respect
• Confidentiality, privacy and security
• Legalities
• Penalities
Jim Symcox
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The key to Twitter is…• Choose the right Twitter name/handle
• Set business goals
• Create a good profile
• Not tweet junk
• Use Twitter Search
• Use Twitter for networking
• Use hashtags
• Point people at your website
Jim Symcox
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Like real-life networking
People like people…
- who know people they’d like to talk too
- who share something of themselves
- who give value
Jim Symcox
Ultimately they want to know more about you than simply selling yourself
Photo: Gareth Weeks
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Run Contests
• What objective?
• Keep it simple
• Fun!
• Is the audience on Twitter?
• Stay flexible
• Would you like the prize?
• Don’t make people jump through hoops
Jim Symcox
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Contests need thought• Communicate it• Deadlines• Can they talk about it?• Monitor entries• Don’t keep it• Be impartial• Give full disclosure• Announce winners quickly• Follow-up
Jim Symcox
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Customer Service
• Mike Brice missed his Atlanta connection en route home to Utah from South Carolina.
• Almost immediately rebooked by an agent on the Delta team
• Delta use Twitter for real-time complaints– changing flights– finding lost luggage– sharing details on weather delays.
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Getting Followers
• Follow people!
• Post good/useful tweets before following
• Have a complete bio
• Add Twitter feed from other social media
• Reply to followers
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How much time?
• 58% spend 6 hours
• 34% 11 or more hours
• 15% more than 20 hours.
• 63% of people with three or more years of experience spend more than 10 hours
Source: 2011 Social Media Marketing Report -Social Media Examiner
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Any Questions on Twitter or Social Media
Jim Symcox
Ring Jim Symcox on 07963768114Email me at [email protected] me at marketingmagicTweet me @jimsymcox