twitter marketing renegade

8/12/2019 Twitter Marketing Renegade

1/70


2/70

"#$%&'% ($)#*+&%,#$-

"#..,$/ 0&*,/

12,%%3*4&*53%,$673$36&839:+&,.;'#+

0&*% '%,#$ 1# 1?3 0#23* @) 12,%%3* 4&*53%,$6

($%*#8>'%,#$-

"#$$ %& '()&*+ (,, +'& *+-.+/)0 $/)&1 ", 2(3#.& 43*+ $((5/)0 ,(. -)(+'&. 6-2 +(

7-5& - 83/95 :($$-.; 6/+'(3+ -)2 $()0-.5&+/)0 6/+'

*(9/-$ 7&:/- /* )(+ -%(3+ *=&):/)0 7(.& -:?&.+/*/)0 :($$-.* (. 7&.&$2 &@=-):/)0

%.-):/)0 +( +'& 6&%1 ", +'-+#* -$$ 2(3#.& $((5/)0 ,(. 0( () -): =3+ +'/* %((5 :(6)

-): 83/+ 6-*+/)0 2(3. +/7&1

", 2(3 6-)+ +( $&-.) '(6 +( %3/$: - $()0 $-*+/)0 -): &,,&9+/?& 7-.5&+/)0

9-7=-/0) +'-+ 6/$$ $&-?& 2(3 6/+' +'& =(6&. +( *&): (3+ ()& AB


3/70

A?B /?#>.8 B#> %*>/% +3C

E'2 6(3$: 2(3 +-5& 72 6(.: 6'&) +'&.& -.& *( 7-)2 (+'&. F7-*+&.*G -):

F7-?&)*G (3+ +'&.& ?2/)0 ,(. 2(3. 7()&2 -): -++&)+/()H D'& *'(.+ -)*6&. /*

&@=&./&)9&; -): +'& $()0 -)*6&. /* +&*+/)01 I(+ ()$2 '-?& " %&&) &@=&./7&)+/)0 6/+'

-): 7-.5&+/)0 () D6/++&. ,(. (?&. +'.&& 2&-.*; "#?& -$*( %&&) *399&**,3$ /) :(/)0 *(1

"#?& &*+-%$/*'&: -) ()$/)& ()$2 D G338 1# 4&*53% A,%? 12,%%3*

E&$9(7& +( D6/++&. N(7/)-+/()1 ", 2(3#?& 9'(*&) +'/* +'&) 2(3#.& 7-5/)0 +'& ,/.*+

*+&= /) 0.(6/)0 )(+ 43*+ 2(3. 7-.5&+/)0 =.&*&)9&; %3+ 9(7=-)2 /7-0&1 K(9/-$ >&:/-


4/70

>-.5&+/)0 /* )(+ 43*+ - =-**/)0 ,-: 7-:& ?(03& %2 9(7=-)/&* *&&5/)0 +( *+.&+9'

+'&/. 7-.5&+/)0 :($$-.*1 K(9/-$ >&:/- >-.5&+/)0 /* '&.& +( *+-21

E'-+ 2(3#$$ 83/95$2 ,/): -* 6& :/?& /)+( +'& 6(.$: (, K(9/-$ >&:/- >-.5&+/)0

6/+' D6/++&. /* +'-+ /+#* 7(.& +'-) 43*+ *-$&* -): )37%&.*1 "+ *'-=&* -): 7($:* 2(3.

9(7=-)2 /7-0& /)+( 2(3. 9'((*/)01 C&,(.& +'& -:?&)+ -): 6/:&*=.&-: 3*& (, +'&

")+&.)&+ -): *(9/-$ 7&:/-; 9(7=-)/&* '-: +( *=&): :&9-:&* -): 7/$$/()* /)

-:?&.+/*/)0 :($$-.* 43*+ +( &*+-%$/*' +'&/. :&*/.&: =3%$/9 /7-0&1 D'/* *( 9-$$&:

F%.-):/)0G +((5 2&-.* +( */)5 /)+( +'& 7-.5&+=$-9&O-): 6.& )(+ +-$5/)0 -%(3+

43*+ - $(0(; %3+ -) /7-0&J +'& =3%$/9#* =&.9&=+/() (, +'& 9(7=-)2#* 9'-.-9+&.1

P.&*&)+$2; 6/+' D6/++&. -): *(9/-$ 7&:/- ()& 9-) 9.&-+& +'& F/7-0&G (, +'&/.

9(7=-)2 6/+'/) 6&&5* (. 7()+'*; )(+ 2&-.* (. :&9-:&*1 Q(7=-)/&* -): %3*/)&**&*

-$*( :()#+ )&&: +&)* (, 7/$$/()* (, :($$-.*; ()$2 /)*/0'+ -): 9.&-+/?/+2 /) +'/*

&7&.0/)0 7-.5&+1 R?&) /, 2(3 '-?& 2&+ +( +.3$2 :&9/='&. +'& &@-9+ =$-) ,(. 2(3.

9(7=-)2S%3*/)&**S&)+.&=.&)&3./-$ ?&)+3.&*; 2(3 9-) -): *'(3$: *+-.+ %3/$:/)0 +'&

/7-0& 2(3 6-)+ +'& =3%$/9 +( *&&1 D'/* $-2/)0 (, 0.(3):6(.5 ?/- D6/++&. 6/$$ 0( ,-.

6'&) /+ :(&* 9(7& +/7& +( 9-=/+-$/T& 6/+' 2(3. 9(7=-)21

E'/$& 7-)2 (, 2(3 7-2 9'(*& +( :/*.&0-.: *(9/-$ 7&:/-; *+-+/)0J F9(7=-)/&*

'-?& 7-:& /+ %&,(.& *(9/-$ 7&:/-; -): 6/$$ 7-5& /+ -,+&.;G +'-+#* ,/)&1 "0)(./)0 *(9/-$

7&:/-; '(6&?&.; 6/$$ $&-?& 2(3 $&-=* -): %(3):* %&'/): +'& (+'&. 032O2(3.

9(7=&+/+/()1 C3/$:/)0 2(3. %.-): )(6; %& /+ ,(. 2(3. *&.?/9&* -): *5/$$* (. ,(. 2(3.


5/70

=.(:39+*; /* 9./+/9-$ ,(. $()0


6/70

c%?/(3*$2; D6/++&. /* '&.& +( *+-2 -): /, 2(3 :()#+ *+-.+ 3*/)0 /+ +( 2(3.

-:?-)+-0& )(6; 2(3 6/$$ %& -0&* %&'/): +'& 93.?&1 D'/* ./*& /* -$*( )(+ $/7/+&: +( +'&

U1K1 -$()&; -* D6/++&. /* &@=&./&)9/)0 *3.0&* 6(.$:6/:& -* /+* =(=3$-./+2 *(-.*

/)+&.)-+/()-$$21

!"#$% !'' () *+"##$, -"./ !(0#(1(

I(6 +'-+ 2(3 3):&.*+-): +'&2(+$, -): ,$3.4(, D6/++&. $&+* 0&+ 2(3 *+-.+&:

/) %3/$:/)0 2(3. /7-0& -): %3/$:/)0 2(3. =.(,/+*1

1?3 0#23* @) 12,%%3* I#* =$B D>/,$3//J @$.,$3 #* @)).,$3;

V* 2(3 9-) *&& ,.(7 +'& )37%&.* -%(?&; D6/++&. /*)#+ 43*+ ,(. +/7& 6-*+/)0

9&$&%./+/&*; %/0 %3*/)&**; (. %$(00&.*` /+* ,(. -%*($3+&$2 &?&.2()& +.2/)0 +( 7-.5&+

-): *&$$ /) 6'-+&?&. ,/&$: +'&2 7-2 %& /); ,.(7 +'& *+-.+3= ")+&.)&+ 7-.5&+&. +( +'&

&*+-%$/*'&: (,,$/)& D


7/70

b&+* 9-$$ +'& D-.5&+/)0 9-7=-/0)*1

K( 6'-+ /* 5(, *,$$0 *$$60+( :(H V%-):() ()$/)& &@=-)*/() -): *+/95 6/+'

+'&/. $(9-$ %./95 -): 7(.+-. *399&**H I(+ -+ -$$1 Q()*/:&./)0 7(*+ (, +'&*& ()$/)&

*/+&* +'&2#.& 9(7=&+/)0 6/+' '-: +( %3/$: 3= +'&.& ,($$(6/)0; -): 5(, *,$$0 *$$60

-$.&-:2 '-* -) (,,$/)& ,($$(6/)0; +'&2 '-?& -) &-*2 *&03&1 eIcDRJ E'/$& +'&.& -.&

7-)2 :/,,&.&)+ 6-2* +( *&03& /)+( -) ()$/)& =.&*&)9&; "#7 (%?/(3*$2 0(/)0 +( *+/95

6/+' D6/++&. 7-.5&+/)01f


8/70

D'& ,/.*+ +'/)0 5(, *,$$0 *$$60:(&* +( %&0/) +'&/. *&03& /)+( +'& 6(.$: (,

*(9/-$ 7&:/- 7-.5&+/)0 /* *+-.+ - D6/++&. -99(3)+ egY(.D.&&*D&&*f -): +'&) %&0/)*

,($$(6/)0 +'& *+&=* "#7 0(/)0 +( (3+$/)& +( 2(3 (?&. +'& .&*+ (, +'/* &C((5 e"#7 )(+

0(/)0 +( *=/$$ -$$ +'& %&-)* ./0'+ '&.&; " 6-)+ +( ,3$$2 :&+-/$ &?&.2+'/)0f -): +6(

7()+'* $-+&. '-* *399&**,3$$2 9.&-+&: -) &@9&$$&)+ ()$/)& =.&*&)9& 6/+' - $(2-$

,($$(6/)01 D'&2 )(6 '-?& -) -9+/?& D6/++&. ,($$(6/)0 (, - ,&6 +'(3*-): &)0-0&:

,($$(6&.*` +'&2 (,,&. &@9$3*/?& :&-$* +'.(30' +'&/. D6/++&. -99(3)+ -): (,,&. +/=* ()

7-5/)0 2(3. %3*/)&** -): $/,& 7(.& &9(


9/70

E'-+ /* - F+.3& ,($$(6/)0G -): '(6 :(&* /+ :/,,&.&)+/-+& ,.(7 43*+ 7(.&

,($$(6&.*H V* 2(3 5)(6 D6/++&. -$$(6* 2(3 +( ,($$(6 =&(=$& 2(3#.& /)+&.&*+&: /) -):

%& ,($$(6&: %2 +'(*& 6'( -.& /)+&.&*+&: /) 2(31 V D.3& Y($$(6/)0 /* - 0.(3= (,

,($$(6&.* 6'( -.& -9+/?&$2 &)0-0&: 6/+' 2(3 -): 2(3. D6&&+*1 D'&2 6-)+ +( 5)(6

6'-+ 2(3#.& :(/)0; '(6 2(3. %3*/)&** (. $/,& /* 0(/)0; -): 6'-+ 2(3. =$-)* -.&1 V)

F3)+.3& ,($$(6/)0G 6(3$: %& '-?/)0 +'(3*-):* (, ,($$(6&.* %3+ )()& 6'( -.&

-9+/?&$2 /)+&.&*+&: /) 6'-+ 2(3 (. 2(3. 9(7=-)2 /* 3= +((O+'&2 6()#+ .&-: 2(3.

D6&&+* (. '-?& -)2 /)?&*+&: /)+&.&*+ /) 2(3. 9(7=-)2 -*/:& ,.(7 +'&/. (6)

=&.*()-$ %&)&,/+1 D'(*& ,($$(6&.* 6(3$: %& -983/.&: -): 3)-983/.&: 43*+ +( .-/*&

3= 2(3.* e(. +'&/.f ,($$(6&. $&?&$1 "+ :(&*)#+ 7-++&. 6'-+ 2(3. 9(7=-)2 (. %3*/)&**

/*; 0-/)/)0 - +.3& D6/++&. ,($$(6/)0 -): 3*/)0 /+ &,,&9+/?&$2 /* 9./+/9-$1 "#7 0(/)0 +( $-2

+'/* -$$ (3+ /) - .&$-+/?&$2 9'.()($(0/9-$ 6-2; '(6&?&. 7-)2 (, +'&*& *+&=* 6/$$ (.

6()#+ %& -==$/9-%$& :/.&9+$2 +( 2(3 -): 2(3. %3*/)&**; (. +'&2 7-2 %& /) - *$/0'+$2

:/,,&.&)+ (.:&.1 K( =$&-*& .&-: &?&.2+'/)0 %&,(.& 2(3 0&+ *+-.+&:1

L3%%,$6 >M =$ =''#>$% =$8 1?3 D&/,' D>,.8,$6 D.#'5/

P/95/)0 -99(3)+ )-7& 6/$$ %& 2(3. ,/.*+ *+&= -): /+ *'(3$: (%?/(3*$2 .&,$&9+

+'& 9(7=-)2; =.(:39+ (. *&.?/9& 2(3#.& =.(7(+/)01 E'/$& 7-)2 +/7&* /+ 7-2 *&&7

9$&?&. +( =/95 - )-7& +'-+#* 9.&-+/?&; 2(3 6-)+ +( 7-5& *3.& /+ 6/$$ -$*( .&*()-+& /)


10/70

+'& 7/):* (, 2(3. -3:/&)9& -): +'-+ +'&2 +'/)5 (, +'& 9(7=-)2S*&.?/9& 6'&) +'&2

'&-. (. *&& +'& D6/++&. -99(3)+1 D'/* /* 9()*+-)+ %.-):/)0 -): )-7& .&9(0)/+/() ,(.

2(3. 9(7=-)21 R)*3./)0 +'-+ 2(3. D6/++&. -99(3)+ .&*()-+&* /* 9./+/9-$ +( $()0 +&.7

.&9(0)/+/() -): 7-.5&+/)01

"+ /* 9./+/9-$ +( 3*& &?&.2 (==(.+3)/+2 2(3 '-?& +( 7-.5&+ -): 9-+&. +( 2(3.

-3:/&)9&; -): '-?/)0 - *($/: -99(3)+ )-7& +'-+ :/.&9+$2 .&,$&9+* +'& )-7& 2(3#.&

+.2/)0 +( %.-): /* ()& (, +'& >cKD /7=(.+-)+ *+&=* /) 9.&-+/)0 - *399&**,3$ -): $()0-.5&+/)0 /* -%(3+ )37%&.*1 I37%&. (, =&(=$& 6'( *&& 2(3. 7&**-0&; *&&

2(3. %.-):; *&& 2(3. =.(:39+; 6-+9' 2(3. -: (. 3*& 2(3. *&.?/9&1 D6/++&. 7-.5&+/)0

/* +'& *-7& 6-21 D'& 7(.& ,($$(6&.* 2(3 '-?&; +'& %&++&.1 ", 7-.5&+/)0 /* - )37%&.*

0-7&; D6/++&. 7-.5&+/)0 /* 5/)01 C3+ )(+ -$$ ,($$(6&.* -.& 9.&-+&: &83-$$21 k(3 )&&:

+-.0&+&: ,($$(6&.* 6'( -.& 0&)3/)&$2 /)+&.&*+&: /) 2(3; 2(3. =.(:39+ (. 2(3.

*&.?/9&1 E'/$& +'/* 7-2 *&&7 :-3)+/)0 -+ ,/.*+; :()#+ $&+ /+1 k(3#$$ %3/$: - 83-$/+2


13/70

,($$(6/)0 83/+& 83/95$2 /, 2(3 ,($$(6 72 $&-:1 l&7&7%&. +'-+ 2(3 6-)+ - mUVb"Dk

,($$(6/)0 (, D6/++&. 3*&.*; 6'/9' 7&-)* =&(=$& 6'( -.& 0&)3/)&$2 /)+&.&*+&: /)

&?&.2+'/)0 2(3 :(1 k(3 6-)+ ,($$(6&.* 6'( -.& /)+&.&*+&: /) 2(3 +( +'& =(/)+ +'-+

+'&2 6/$$ .&D6&&+ 2(3 -): *=.&-: +'& 6(.: 6/+'(3+ 2(3 &?&) -*5/)01 " 6(3$: +-5&

AM ,($$(6&.* 6'( .&-$$2 9-.& (?&. BMM 6'( :()#+1 "+#* )(+ 43*+ 83-)+/+2 2(3#.& 0(/)0

,(.; %3+ 83-$/+21

K(; '(6 :( 2(3 0&+ 83-$/+2 ,($$(6&.* +( 0&)3/)&$2 9-.& -%(3+ 6'-+ 2(3 '-?&

+( (,,&. (. *-2H k(3 F.&9.3/+G +'&7; :-2* 12,%%3* &''#>$%; 0*#),%/ &*3 /3'#$8 %# ,+&63;

", +'& *($& =3.=(*& (, 2(3. D6/++&. -99(3)+ /* +( 7-.5&+ +( =&(=$& -): 7-5&

7(.& 7()&2; +'&) 2(3. ?/&6 (, D6/++&. -): *(9/-$ 7&:/- /* *5&6&:1 K(9/-$ 7&:/-

(3+$&+* *39' -* D6/++&. -.& +'&.& +( %3/$: 3= - 83-$/+2 -): $(2-$ ,($$(6/)0 (, =&(=$&

6'( 6/$$ 6-+9' 2(3. &?&.2 7(?& e,(. %&++&. (,6(.*&f -): 6/$$ =.(?/:& 2(3 6/+'

83-$/+2 ,&&:%-95 -): 0.&-+ .&+3.)* e/)9$3:/)0 %3+ )(+ $/7/+&: +( ,/)-)9/-$ .&+3.)*f1

D'& D6/++&. -99(3)+ -): *+.()0 ,($$(6/)0 :(&* *( 739' 7(.& +'-) 7-5& -

,&6 &@+.- :($$-.*1 l&?&.+/)0 %-95 +( (3. gY(.D.&&*D&&* &@-7=$&; $&+* *-2 +'&2 '-?&

+'&/. ,($$(6/)0 (, B;MMM ,-)*1 gY(.D.&&*D&&* :&9/:&* +( .&$&-*& - )&6 D


14/70

(,,&.* -) &@9$3*/?& :&-$ +( +'&/. D6/++&. ,-)*1 D'(*& 6'( .&9&/?& +'& D6&&+ -.&

0/?&) - :/*9(3)+ 9(:& (. - $/)5 +( - =.&


15/70

V* 2(3 9-) *&& ,.(7 +'& 9'-/) .&-9+/() ()& D6&&+ 9-) '-?& ,(. +'& 0((:; ()&

D6&&+ ,(. +'& %-: 9-) '-?& +'& *-7& :&?-*+-+/)0 &,,&9+1 ", 2(3 +.2 -): 9()*+-)+$2

(?&.*&$$ +( 2(3. ,($$(6/)0 +'&2 6/$$ 0.(6 6&-.2 (, 2(3. D6&&+* -): 2(3. 7&**-0&1

k(3 6/$$ *+-.+ +( $(*& ,($$(6&.*` =&(=$& 6/$$ *+(= .&D6&&+/)0 2(3. 7&**-0& -): %&0/)

/0)(./)0 2(3 -$$ +(0&+'&.1 C3+ +'/* 9-) -$$ %& -?(/:&:j

k(3 7-2 -*5 6'-+ +'& =(/)+ (, D6/++&. /* /, /+ 6()#+ %((*+ 7-.5&+/)0 -):

:./?& *-$&*H D'& 0(-$ /* */7=$& 2&+ *( 7-)2 =&(=$& 7/** /+J V *(9/-$ 7&:/- =.&*&)9&

,/ 0(/)0 +( =3*' 7-.5&+/)0 &,,(.+* :&&=&. &$8:./?& *-$&*; &?&) /, /)/+/-$ *(9/-$ 7&:/-

&,,(.+* -.& )(+ :/.&9+$2 0&-.&: +(6-.:* +'-+1 K&&7* $/5& %-956-.:* $(0/9; %3+ +'-+ /*

&@-9+$2 6'2 7(*+ 9(7=-)/&* 8#$O%0&+ /+1

C2 '-?/)0 - *(9/-$ 7&:/- =.&*&)9& -): 0/?/)0 %-95 +( +'& 9(773)/+2; +'&

/)'&.&)+ ?/./$/+2 (, *(9/-$ 7&:/- -$$(6* +'& /:&-$* -): 7&**-0& (, 2(3 -): 2(3.

9(7=-)2 +( 0.(6 (.0-)/9-$$2 +'.(30' 6(.: (, 7(3+' 6/+'/) +'& D6/++&. 6(.$:1

P&(=$& +-$5/)0 -): %3TT/)0 -%(3+ 2(3. 9(7=-)2; )(+ 43*+ %&9-3*& (, 2(3. =.(:39+*;

%3+ -$*( %&9-3*& (, 2(3. (?&.-$$ +()& -): 7&**-0& 6/$$ /)'&.&)+$2 :./?& =&(=$& -):

*-$&* +( 2(3 -): 2(3. *&.?/9&1 i.-)+&:; +'/* /* ()$2 +.3& /, 2(3. =.(:39+ (. *&.?/9& /*

0((:S6(.+'2S&+91 b/5& " *-/:; /+#* - )37%&.* 0-7& -): 2(3 9-) )&?&. '-?& +(( 7-)2

=&(=$& 6'( -.& 0&)3/)&$2 /)+&.&*+&: /) &?&.2+'/)0 2(3 (. 2(3. 9(7=-)2 :(&*1 C3+

2(3 73*+ -$*( %& -6-.& +'-+ &?&.2+'/)0 2(3 :( -): *-2 /* 9.&-+/)0 2(3. /7-0&; ,(.

%&++&. (. 6(.*&1 C& 9-.&,3$ 6'-+ 2(3 =3+ (3+ +'&.& -* /+ /* *'-=/)0 2(3. 9(7=-)21


16/70

:&,$,$6 = P>&.,%B I#..#2,$6 E A?3*3 1# L%&*%

D( *+-.+ 0-/)/)0 - ,($$(6/)0 +( 2(3. D6/++&. -99(3)+ 9(?&. +'& %-*/9* -):

.&+'/)5 +'& 6-2 2(3 7-.5&+ -): +-$5 -%(3+ 2(3.*&$, (. 2(3. 9(7=-)2S=.(:39+1 D'&

,/.*+ =$-9& +( =.(3:$2 :/*=$-2 2(3. D6/++&. =.(,/$& =-0& /* (%?/(3*$2 () 2(3. 6&%*/+&1

Y(. gY(.D.&&*D&&*; +'/* 7&-)* %3/$:/)0 - 6&%*/+& +( =3+ /+ () -* +'&2 *&03& /)+( +'&

()$/)& 6(.$: -): %3/$: +'&/. ()$/)& =.&*&)9&1 c+'&.* 7-2 -$.&-:2 '-?& - 6&%*/+& (.

(+'&. ()$/)& =.&*&)9&O3*& /+1 E'&) ()$/)&; $/)5 +( 2(3. D6/++&. =-0& -%*($3+&$2

VIkEhRlR -): RnRlkEhRlR1 D'&*& $/)5* -:: 3=; &*=&9/-$$2 /) +'& %&0/))/)01

D'/* /)9$3:&*J

E&%*/+&

R7-/$ K/0)-+3.&*

Y-9&%((5 P-0&*

V)2 c+'&. K(9/-$ I&+6(.5 2(3 7-2 %& /)?($?&: 6/+'

b/)5&:")

C$(0*

Y(.37*

c)$/)& E&%*/+& P.(,/$&*


17/70

D'&.& -.& $/+&.-$$2 '3):.&:*; /, )(+ +'(3*-):*; (, =$-9&* +( F$/)5 :.(=G 2(3.

D6/++&. =-0&1 D'/* *'(3$: %& - 9()*+-)+ ,(93* ,(. 2(3 -): 2(3. 7-.5&+/)0 &,,(.+*1

N(&* (3. gY(.D.&&*D&&* ,.&83&)+ - D


18/70

6/$$ %& :/,,&.&)+ ,(. 7(*+; %3+ +'/)5 -%(3+ 6'&.& =&(=$& *&& 2(3 (. 2(3. =.(:39+; (.

6'&.& 2(3 9-+9' &/+'&. - $(+ (, ,((+ +.-,,/9 (. :/0/+-$ +.-,,/91 D'&*& -.& +'& %&*+

%3/$:/)0 %$(95* -): 6/$$ 9()+/)3& +( =.(7(+& ,(. 2(3 -): 2(3. D6/++&. =-0& :-2 /)

-): :-2 (3+ -* 2(3 0.(61

c)9& 2(3#?& 9(?&.&: +'&*& %-*/9 -.&-* 6'&.& 2(3#?& -$.&-:2 0(+ 93*+(7&.*

-): 9$/&)+* -++&)+/(); 9()+-9+ &?&.2()& 2(3 5)(6 -): :( +'& *-7&1 D&$$ ,./&):*;

,-7/$2 -): =-*+ 9$/&)+* 6'-+ 2(3 '-?& 0(/)0 6/+' D6/++&. -): &)9(3.-0& +'&7 +(

,($$(6 2(3 -): =-** () +'& 6(.: +( -)2()& &$*& 6'( 7-2 %& /)+&.&*+&:1 C2 :(/)0

+'/* :/0/+-$$2 e/1&1J +'.(30' -) &


19/70

6/+' *(7&+'/)0 7(.& +'-) 43*+ (,,&.* -): '-.: *-$&*1 C3/$:/)0 3= +'& 9(),/:&)9&

-): +.3*+ /) 2(3. 93*+(7&.* /* 9./+/9-$ ,(. 7-/)+-/)/)0 $()0


20/70

"7-0/)& 6'-+ (#4$,/)+&.&*+ +'& 9$/&)+ '-* (+'&. +'-) 43*+ 2(3. =.(:39+1 k(3

-$.&-:2 5)(6 2(3. =.(:39+ -): 5)(6 2(3#.& 0(/)0 +( %& *&$$/)0 +'&7 2(3. =.(:39+;

%3+ 2(3 6-)+ +( %3/$: +.3*+1 k(3 6-)+ +( %3/$: - .&$-+/()*'/= 6/+' 2(3. 9$/&)+* +'-+

0( %&2(): 7&.& =.(,/+1 R?&) +'(30' 2(3#.& 3*/)0 - :/0/+-$ 7&:/37; /+#* +'&

,(3):-+/() (, -$$ *+.()0 *-$&* -): *399&**,3$ D6/++&. 7-.5&+/)0 /* - '&-$+'2

.&$-+/()*'/= %3/$+ () +.3*+1 k(3 6-)+ +( 0/?& +'&7 7(.& +'-) 43*+ 2(3. =.(:39+` 2(3

6-)+ +'&7 +( 7-.5&+ -): -:?&.+/*& ,(. 2(3 (.0-)/9-$$2 %&9-3*& +'&2 &)4(2 '&-./)0

-%(3+; -): ,.(7; 2(3 *( (,+&)1

1?,/ )#..#2,$6 '#>M.3 #) M&*&6*&M?/ &*3 '*,%,'&. )#.5/ /# H3 &2&*3 #)

2?&% 23O*3 %&.5,$6 &H#>% *,6?% $#2J M>% %?3 H33* 8#2$J 8*#M %?3 5,8/ #)) &% %?3

/,%%3* ( $338 )#'>/ *,6?% $#2;

b&+* .&,&. %-95 +( gY(.D.&&*D&&*1 gY(.D.&&*D&&* (%?/(3*$2 *&$$* D


21/70

Y(. &@-7=$& gY(.D.&&*D&&* 0/?&* (3+ - :-/$2 +/= ,(. .3))/)0 - *3*+-/)-%$&

9(7=-)2; :&,/)&* - ,&6 +&.7* .&0-.:/)0 +'&/. &9(


22/70

=&.*()-$/+2 ,(. 2(3. 9(7=-)2; %3+ 2(3. 0&)&.-+/)0 )&6 9$/&)+* -): %3*/)&** ,(.

6'&) 2(3 :( =.(7(+& 2(3. =.(:39+* (. D6&&+ *=&9/-$ (,,&.*; :&-$*; *-$&* (. )&6

=.(:39+*1

E'/$& 2(3 6-)+ +( 9-+&. +( +'& /)+&.&*+ (, 2(3. ,($$(6/)0; 2(3 9-) *+/$$ *&$$ +(

+'&71 D6/++&. )-+3.-$$2 -$$(6* ,(. - 7(.& =&.*()-%$& &)?/.()7&)+ +( *&$$ /)1 "+ ,&&$*

7(.& ,-9& 6,Q3 #>% U>&.,%B ,$)#*+&%,#$J %,M/ &$8 %*,'5/ *3.&%38 %# B#>*

'>/%#+3*/J B#>O8 *3'3,Q3 63$>,$3 ,$%3*3/% ,$ B#>* M*#8>'%/ &$8

/3*Q,'3/;

" .&=&-+1

() B#> 6,Q3 #>% U>&.,%B ,$)#*+&%,#$J %,M/ &$8 %*,'5/ *3.&%38 %# B#>*

'>/%#+3*/J B#>O8 *3'3,Q3 63$>,$3 ,$%3*3/% ,$ B#>* M*#8>'%/ &$8

/3*Q,'3/;


23/70

D'-+#* )(6 [ 0($:&) .3$&* +( $/?& %2 /) +'& 6(.$: (, D6/++&. 7-.5&+/)0J

V< N# $#% ?&Q3 +#$3B +&5,$6 &/ %?3 M*,+&*B 6#&. #) B#>* 12,%%3* &''#>$%;

VK () B#> 6,Q3 #>% U>&.,%B ,$)#*+&%,#$J %,M/ &$8 %*,'5/ *3.&%38 %# B#>*

'>/%#+3*/J B#>O.. *3'3,Q3 63$>,$3 ,$%3*3/% ,$ B#>* M*#8>'%/ &$8 /3*Q,'3/;

K+3:2 +'&*& +6( .3$&* -): $/?& %2 +'&71 N( IcD '-?& 7&.& -:?&.+/*/)0 -* +'&

=./7-.2 0(-$ (, 2(3 -99(3)+1 i/?& (3+ 83-$/+2 /),(.7-+/() /) +'& ,/&$: (, /)+&.&*+ (,

2(3. ,($$(6&.* -): 2(3 *'-$$ .&-= +'& %&)&,/+* (, D6/++&.1 >-.5&+/)0 +'.(30' *(9/-$

7&:/- (3+$&+*; )-7&$2 D6/++&.; /* +'-+ &-*21

($)#*+&%,#$&. SW&+M.3/-

" $/5& +( %& ?&.2 9$&-. 6'&) (3+$/)/)0 - 7&+'(: (. =.-9+/9& -): "#7 )(+ 0(/)0

+( *+(= )(61 "#7 0(/)0 +( =.(?/:& *(7& &@-7=$&* (, ,.&& /),(.7-+/() +'-+ - 9(7=-)2

6(3$: %& D6&&+/)0 :-/$2 +( :.37 3= - 0&)3/)& ,($$(6/)01

V ,.&&$-)9& 6&% :&*/0)&. $((5/)0 ,(. )&6 9$/&)+*J N-/$2 :&*/0) +/=* -): +./95*

,(. /7=.(?/)0 (?&.-$$ 6&%*/+& -&*+'&+/9* (. +.-,,/91


24/70

V %-5&.2J C-5/)0 -:?/9& -): - )&6 *&9.&+ .&9/=& (. +./95 &?&.2 :-21

V) ")+&.)&+ >-.5&+&.J D/=* ,(. /)9.&-*/)0 K&-.9' &)0/)& .-)5/)0; :./?/)0

+.-,,/9 +( 6&%*/+&* -): ()$/)& *(9/-$ 7&:/- +/=*1

V +.-?&$ %$(00&.J D.-?&$/)0 () - %3:0&+ +/=* -$()0 6/+' +.-?&$ 9$(+'/)0

03/:&$/)&* -): =-95/)0 -:?/9&1

V 9-. .&=-/.7-)J P.&?&)+-+/?& 7-/)+&)-)9& +/=* -): 0&++/)0 7(.& 0-*

7/$&-0& (3+ (, 2(3. 9-.1

V* 2(3 9-) *&& +'&.& -.& (%?/(3*$2 +/=* -): %&)&,/+* ,(. ,($$(6/)0 -%*($3+&$2

-)2()& )( 7-++&. 6'-+ 2(3. %3*/)&** (. *&.?/9& 7-2 %&1

K( $&+* .&9-= 6'-+ 6.& :(/)0 -): +'& &)+/.& =.(9&** *( ,-.J

L%3M


25/70

k(3 7-2 %& 6():&./)0 6'&) 2(3#$$ %& 0&++/)0 +( 2(3. -9+3-$ %3*/)&** (.

*&.?/9&; %3+ .&*+ -**3.&: /, 2(3 6&.& =-+/&)+ 2(3#: '-?& %3*/)&** 9'(7=/)0 -+ +'& %/+

+( %32 ,.(7 2(31 D'&.& -.& 6-2* +( -3+(7-+& -): */7=$/,2 +'& -%(?& =.(9&**&*; %3+

6$$ 0&+ /)+( +'(*& /) +'& )&@+ 9'-=+&.1 D'& )&@+ 9'-=+&. ,(93*&* *($&$2 () %3/$:/)0

2(3. ,($$(6&.* -): =.(?/:/)0 +'&7 6/+' 0.&-+ /),(.7-+/() /) 2(3. ,/&$:1

k(3 -$*( 7-2 %& -*5/)0 2(3.*&$, 6'&.& 2(3#.& 0(/)0 +( 0&+ &)(30'

/),(.7-+/() +( %& *&):/)0 (3+ [M D6&&+* :-/$2 .&$-+/)0 +( 2(3. ,/&$:1 E$$ 0&+ +'&.&

+((1 Y/.*+ 6& 6-)+ +( 7-5& *3.& 6?& 0(+ - )/9& ,(3):-+/() +( %3/$: ()1

:&,$,$6 F#>* I,*/% I32 I#..#23*/

i-/)/)0 2(3. ,/.*+ ,&6 ,($$(6&.* 7-2 *&&7 +(30'1 "+ 7-2 *&&7 &?&) 7(.&

:/,,/93$+ /, 2(3 '-?& -%*($3+&$2 )( ,($$(6/)0 () - 6&%*/+&; cl 2(3#.& - %./95 -):

7(.+-. 9(7=-)2 -): -$$ 2(3 '-?& -.& - ,&6 ,./&):* -): -) &7-/$ */0)-+3.&1 E&$$

,&-. )(+; ,(. +'/* 6/$$ %& - $-.0& 7-4(./+2 (, %3*/)&**&* +.2/)0 +( %.&-5 /)+( *(9/-$

7&:/- 7-.5&+/)0; -): " 6()#+ $&-?& 2(3 '/0' -): :.21 K(7& 9(7=-)/&* 6/$$ '-?& -)

/)'&.&)+ -:?-)+-0& (, -$.&-:2 '-?/)0 :/0/+-$ +.-,,/9 (. ,((+ +.-,,/9 +( 2(3. 6&%*/+& (.

%3*/)&**; 2(3 +(( 9-) 0-/) - 83-$/+2 ,($$(6/)0 /77&:/-+&$21


26/70

D'& +./95 /* +( *+-.+ *&-.9'/)0 6/+'/) D6/++&. VIN 6/+'/) i((0$& ,(. -99(3)+*

+( ,($$(61 D'&*& 6/$$ (%?/(3*$2 ?-.2 %-*&: () 2(3. %3*/)&** (. *&.?/9&; %3+ 2(3 6-)+

+( ,/): =&(=$& 6/+'/) 2(3. )/9'& -): ,($$(6 +'&71 ":&-$$2; 6.& -/7/)0 ,(. +'&7 +(

,($$(6 2(3 %-951 ", +'&2 %&0/) ,($$(6/)0 2(3; 2(3. D6&&+* 6/$$ 0&+ 2(3 /) +'&/.

+/7&$/)&1 E'-+ +'/* 7&-)* /* +'-+ +'&2 6/$$ *+-.+ *&&/)0 2(3. D6&&+* /) +'&/. D6/++&.

,&&:; +'3* 0/?/)0 2(3. D6&&+* +'& (==(.+3)/+2 +( %& .&


27/70

($%3*&'%,$6 A,%? F#>* 12,%%3* =''#>$% 1# D>,.8 F#>* 1*>3 I#..#2,$6

C3/$:/)0 - 9()*/*+&)+ *+.&-7 (, )&6 ,($$(6&.* 7-2 *&&7 :-3)+/)0; %3+ /, 2(3

-.& =.(?/:/)0 83-$/+2 /),(.7-+/() -): /)*+/0-+/)0 =&(=$& +( .&D6&&+; 2(3. )-7& 6/$$

*=.&-:1 c+'&. +'-) 7&.&$2 '-?/)0 2(3. 7&**-0&* .&D6&&+&:; /)+&.-9+/)0 -):

&)0-0/)0 6/+' ,($$(6&.* /* &**&)+/-$1

D'& '30& -:?-)+-0& (, D6/++&. 7-.5&+/)0 /* +'& /)+&.-9+/() ,-9+(.1 E/+'

D6/++&. 2(3 9-) :/.&9+$2 9(773)/9-+& 6/+' 2(3. 9$/&)+* -): 93*+(7&.*1 k(3 9-) 0&+

7&**-0&*; 2(3 9-) %& .&D6&&+&:` 2(3 9-) *&& 6'-+ =&(=$& -.& /)+&.&*+&: /)` -): 2(3

9-) *&& 6'-+ =&(=$& -.&)#+ /)+&.&*+&: /)1 "+ /* /7=&.-+/?& +( =-2 -++&)+/() -):

/)+&.-9+ 6/+' 2(3. ,($$(6/)0; (. 2(3 6/$$ *&&7 *+-$& -): -==&-. +( %& 9-.&$&** -%(3+

2(3. 9(7=-)2 -): 93*+(7&.*1 l&7&7%&. +'-+ 2(3. D6/++&. -99(3)+ /* 2(3. /7-0&`


28/70

+'& 6-2 =(+&)+/-$ 93*+(7&.* e(. -9+3-$ 93*+(7&.*f =&.9&/?& 2(3. 9(7=-)21

R?&.2+'/)0 2(3 :( /* *&&) +'.(30' 2(3. D6/++&. -99(3)+ -* 6'(S6'-+ 2(3 (. 2(3.

9(7=-)2 /* -$$ -%(3+1

1?3 0#23* @) 1?3 731233%

k(3 6/$$ %& .&D6&&+&:1 E'&) 2(3 -.&; +'-)5 +'& =&.*() ,(. .&D6&&+/)0 2(31

i.-)+&: 2(3 :()#+ '-?& +( :( +'/*$;$,


29/70

'/* 7&**-0& +( +'(*& 6'( ,($$(6 +'(*& AMM +6/++&. -99(3)+*; 6'/9' -::* 3= +( -)

-::/+/()-$ [B;MMM +6/++&. 3*&.*1

I(6 '(6 6(3$: +'-+ %& :/,,&.&)+ /, +'&/. D6/++&. -99(3)+ )-7& 6-*

gR9(D&&* (. -)(+'&. )-7& +'-+ .&,$&9+&: 7(.& (, +'&/. /:&-$* (. -%%.&?/-+&: +'&/.

9(7=-)2 )-7&H D'(*& '3):.&:* /, )(+ +'(3*-):* (, ,($$(6&.* -9.(** 73$+/=$&

-99(3)+* 6(3$:)#+ )&9&**-./$2 %& F%.-):&:G 6/+' +'& 9(7=-)2 )-7& (. 7-2 )&?&.

&?&) 5)(6 +'& D6/++&. -99(3)+ 6-* -**(9/-+&: 6/+' - D-)2 +/7&* 2(3 7-2 0&+ .&


30/70

E'/$& '-?/)0 2(3. 7&**-0&* .&% B#>* )#..#23*/J +&53 />*3 %?3B 5$#2 ,% &$8 H>,.8 B#>*

#2$ '#++>$,%B &*#>$8 2?&% B#>O*3 8#,$6;


31/70

A?# L?#>.8 . I#..#2 1?#>6?C

E'/$& 2(3 7-2 '-?& - )/9& ,($$(6/)0; 2(3 -$*( 6-)+ +( ,($$(6 +'(*& 6/+'

*/7/$-. /)+&.&*+ 6/+'/) +'& 9(773)/+2 2(3#.& %3/$:/)01 >-)2 3*&.* 6/$$ */7=$2

,($$(6 &?&.2()& 6'( ,($$(6* +'&7; %3+ +'/* 9-) %& :&+./7&)+-$1 C&*/:&* =&(=$&

2(3#.& /)+&.&*+&: /); "#: .&9(77&): ,($$(6/)0 +'(*& +'-+ .&


32/70

9(773)/+21 I(6; /+#* +/7& +( *+-.+ 0/?/)0 %-95 -): 7-5/)0 /+ 6(.+'6'/$& ,(. =&(=$&

+( ,($$(6 2(31

0*#Q,8,$6 Z&.>3 1# F#>* I#..#23*/

P.(?/:/)0 *(7&+'/)0 ?-$3-%$& +( 2(3. ,($$(6&.* 6/$$ %& 9./+/9-$ ,(. 2(3.

*399&**1 V* 6?& 7&)+/()&: %&,(.&; +( &)9(3.-0& =&(=$& +( .&.8 ( D3 :,Q,$6 @>%C

D'& +2=& (, /),(.7-+/() 2(3 *'(3$: 0/?& (3+ 6/$$ (%?/(3*$2 ?-.2 %-*&: () +'&

+2=& (, %3*/)&** 2(3#.& (=&.-+/)01 E'-+ 2(3 6-)+ +( &)*3.& /* +'-+ 2(3#.& 0/?/)0 (3+

/* FR?&.0.&&)G /),(.7-+/()1 R?&.0.&&) /),(.7-+/() /* /),(.7-+/() +'-+ :(&*)#+

&@=/.&; +'-+ 6/$$ %& ?-$3-%$& +( 2(3. -3:/&)9& -): (+'&.* /) 2(3. ,/&$: )( 7-++&.

6'&) +'&2 .&-: /+1 D'/* /* 9./+/9-$ %&9-3*& 2(3#$$ %& -3+(7-+/)0 &?&.2+'/)0 /) +'&


33/70

,3+3.& *( 93..&)+ *+(./&* -+ +'& +/7& (, *9'&:3$/)0 6()#+ *&&7 -* .&9&)+ - 7()+' (.

+6( $-+&.1

1?,/ ,$)#*+&%,#$ B#> 6,Q3 #>% 2,.. Q&*B H&/38 #$ %BM3 #) /3*Q,'3[H>/,$3// B#>

*>$J H>% /?#>.8 &.2&B/ M*#Q,83 Q&.>3 %# B#>* '>/%#+3*/; N,66,$6 833M3* %?&$

\>/% />*)&'3 +&*53%,$6;

E& +-$5&: -%(3+ gY(.D.&&*D&&* =.(?/:/)0 0.&&) +/=* ,(. +'&/. ,($$(6&.*

:-/$2 -): $/)5/)0 +( -.+/9$&* -): =($/9/&* /) +'& ,/&$:1 C3+ 6'-+ -%(3+ - 6&%*/+& (.

:/0/+-$ =.(:39+H E'-+ -%(3+ -) ")+&.)&+ 7-.5&+&. 6'( /* *&$$/)0 &C((5* (.

=.(7(+/)0 - *&.?/9&H E'-+ 9(3$: +'&2 =.(?/:& /) .&0-.: +( ?-$3-%$& /),(.7-+/() ,(.

+'&/. ,($$(6/)0H

D'&2 9(3$: &-*/$2 0/?& (3+ +/=* -): /),(.7-+/() %-*&: () ()$/)& 7-.5&+/)0

6/+'/) +'&/. ,/&$:1 i/?/)0 (3+ ,.&& +/=* -): ?-$3-%$& /),(.7-+/() 6/$$ 0&+ 2(3 - $()0

6-2 6/+' 2(3. ,($$(6/)01

h&.* ()& &@-7=$&J / 01(- 2"$ 3,$4)'51*1*6 074 8*51*4 974&:"#, ;$"&4--

< =.*&5#+4 >?@A

h&.& 6?& 0(+ - ?-$3-%$& =/&9& (, /),(.7-+/() :/.&9+$2 .&$-+&: +( 2(3. ,/&$:

+'-+ 6/$$ &)9(3.-0& (+'&.* +( .&


34/70

]#2 @)%3$ L?#>.8 ( L3$8 @>% 1?,/ Z&.>&H.3 ($)#*+&%,#$C

D'& 7(.& +'& %&++&.; %3+ 2(3 6-)+ +( &)*3.& +'-+ 2(3#.& )(+ 43*+ (?&.

*-+3.-+/)0 2(3. D6/++&. ,&&: 6/+' 0-.%-0&1 ", 2(3 '-?& 83-$/+2 /),(.7-+/(); +'&)

*&): /+ (3+ 7(.& (,+&)1 ", 2(3 :()#+ '-?& 0((: /),(; .&,.-/) ,.(7 *=-77/)0 /+ -):

6-/+ 3)+/$ 2(3 '-?& *(7&+'/)0 6(.+' *'-./)01

P&.*()-$$2; "#$$ *+-.+ -): -3+(7-+& e7(.& (, +'-+ $-+&.f +'& ,&&: -): *&): (3+

+'.&& (. ,(3. - :-2 ,(. - 7()+' (. *(; +'&) ,/$$ /) 0-=* -* " ,/): 7(.&1 D'& *(()&. 2(3

9-) *+-.+ +'& %&++&.; &?&) /, 2(3#.& 43*+ (99-*/()-$$2 D6&&+/)01 >-5& *3.& &?&.2

D6&&+ /* ?-$3-%$& +'(30'1 N#$O% \>/% 1233% )#* %?3 /&53 #) 1233%,$61 D'/* /*

%&9-3*& 2(3 6-)+ =&(=$& +( %& -9+/?&$2 /)+&.&*+&: /) 2(3. -99(3)+1 k(3 6-)+ +'&7

+( 9'&95 2(3. ,&&: :-/$2; -): .&-: &?&.2+'/)0 2(3 '-?& +( *-21 k(3 9-)#+ -9'/&?& +'/*

5/): (, 9$(3+ 6/+'(3+ &@9&$$&)+ /),(.7-+/() +'-+ =.(?/:&* ?-$3& +( +'& .&-:&.1

A?3*3 "&$ ( ),$8 1?,/ ($)#*+&%,#$C

k(3 7-2 %& *-2/)0J -$$ +'-+ -%(?& /* 0.&-+; %3+ 6'&.& -7 " 0(/)0 +( ,/): +'/*

739' ?-$3-%$& /),(.7-+/()H "+ 7-2 *&&7 83/+& :-3)+/)0 +( ,/): -$$ +'/* 0&)3/)&

/),(.7-+/(); &*=&9/-$$2 ,/):/)0 &)(30' 83-$/+2 /),(.7-+/() +'-+ 9-) %& *&)+ (3+

73$+/=$& +/7&* :-/$2 ,(. &@+&):&: =&./(:* (, +/7&j Y&-. )(+ +'(30'; " '-?& -)


35/70

&@9&$$&)+ *($3+/(); *( 2(3 9-) *=&): 2(3. +/7& () 2(3. =.(:39+; *&.?/9& (. 9(7=-)2

6'/$& *+/$$ -983/./)0 - $-.0& =(($ (, 83-$/+2 /),(.7-+/() +( *'-.& 6/+' 2(3. ,($$(6&.*

-): %3/$: 2(3. .&=3+-+/()1

D'& -)*6&.H K+37%$&U=()1 ", 2(3#.& 3)-6-.& (, K+37%$&U=(); /+ /* ()& (,

+'& %&*+ 6-2* +( ,/): 0.&-+ *+3,, () +'& ")+&.)&+; %&9-3*& 3)$/5& .&03$-. *&-.9'

&)0/)&*; 2(3. .&*3$+* -.& 9.(6:


36/70

L%3M K- 0,'5 "&%36#*,3/ 1?&% =*3 73.&%38 1# F#>* I,3.8 e", )()& -.& :/.&9+$2

.&$-+&:; 2(3 9-) 3*& K+37%$&U=() *&-.9'; 7(.& () +'-+ $-+&.f

c)9& 2(3#?& */0)&: 3= -): 0(+ +'& +(($%-. /)*+-$$&:; /+#* +/7& +( =/95 *(7&

9-+&0(./&* (. )/9'&* +'-+ 6(3$: %& (, /)+&.&*+ +( 2(3. ,($$(6/)01 D'/* 9-) ?-.2 6/:&$2

-): 6/$$ .&83/.& *(7& $-+&.-$ +'/)5/)01 D.2 -): *+/95 +( .&$-+/?&$2 *-,& %&+* ,(. 2(3.

,($$(6/)01 K+&&. 9$&-. (, $()0 *'(+* ,(. )(61 k(3 9-) :( *(7& +&*+/)0 $-+&. () ()9&

2(3. ,($$(6/)0 /* $-.0&.; %3+ ,(. +'& +/7& %&/)0 $&+* *+/95 6/+'/) +'& .&-$7 (, *-,&+2 -*

,-. -* 9-+&0(./&* 0(1

k(3 '-?& '3):.&:* (, (=+/()* '&.& +( 9'((*& ,.(7; *( +-5& 2(3. +/7& $((5/)0

+'.(30' -$$ +'& 9-+&0(./&* -): ()$2 =/95 +'(*& +'-+ 6/$$ 9-+&. +( 2(3. -3:/&)9&1 N()#+

6(..2 /, 2(3 6-)+ +( 9'-)0& +'&7 $-+&.; 2(3 9-) &-*/$2 9'-)0& 6'/9' 9-+&0(./&*

2(3#.& *+37%$/)01

"#7 0(/)0 +( 3*& -) &@-7=$& :/,,&.&)+ +'-) +'& D


37/70

L%3M X- L%&*% L%>+H.,$6^

I(6 +'& ,3) =-.+p K+37%$/)0j E'-+ 2(3#$$ %& :(/)0 /* *+37%$/)0 -): *-?/)0

+'&*& 0.&-+ */+&* -): .&*(3.9&* 2(3 ,/): ,(. $-+&. D6&&+/)0 +( 2(3. ,($$(6/)01 K=&):

+/7& *+37%$/)0 -): ,/):/)0 - ?-./&+2 (, */+&* +'-+ 6/$$ %& (, /)+&.&*+ +( 2(3.

,($$(6&.*1 N()#+ 43*+ ,/): .&'-*'&: /),(.7-+/()` $((5 ,(. .&*(3.9&* +'-+ 6/$$ +.3$2 %&

(, ?-$3& +( 2(3. ,($$(6&.*1 k(3 6-)+ +( ,/): )&6 /),(.7-+/() +'-+ /, 2(3 6&.&

,($$(6/)0 +'&7; 2(3 6(3$: 6-)+ +( .&-: (. &@=&./&)9&1 k(3 9-) *&$&9+ 6'-+


38/70

9-+&0(./&* 2(3 6-)+ +( *+37%$&; 3=:-+& 2(3. 9-+&0(./&* -): &?&) *&-.9' +'.(30'

K+37%$&U=()1 K&-.9'/)0 +'.(30' K+37%$&U=() /* 0.&-+ /, 2(3#.& $((5/)0 ,(. *(7&

*=&9/,/9 /),(.7-+/() -.(3): ()& +(=/9 (. +'&7&; -): /+ 9-) '&$= 2(3 /) +(30'&.

)/9'&*1

D-5& +/7& +( K+37%$& -): $((5 -.(3): ,-7/$/-./T/)0 2(3.*&$, 6/+' +'&

/)+&.,-9& /, 2(3#?& )&?&. 3*&: /+ %&,(.& -): %&9(7& -993*+(7&: +( +'& 6(.5/)0* (,

+'&/. .&9(77&):-+/() &)0/)&1 c)9& 2(3 ,&&$ -993*+(7&: /+#* +/7& +( *-?& +'& */+&*j


39/70

L%3M Y- L&Q,$6 1?3 L,%3/

E'-+ " :( /* K+37%$& ,(. - %/+ -): *-?& +'& */+&* /) -) &@9&$ ,/$&1 " :( +'/* ,(.

(.0-)/T-+/()-$ =3.=(*&*; -* /+ 6/$$ 7-5& +'& )&@+ 9(3=$& (, *+&=* &@+.&7&$2 &-*21 K(

$&+* *-2 "#?& ,(3): AM 6&%*/+&* +'-+ " 6-)+ +( *-?&; "#$$ 7-5& - */7=$& &@9&$ (. (+'&.

*=.&-:*'&&+ (, +'& 3.$ -): - 83/95 :&*9./=+/() (, +'& =-0& /) - ,&6 6(.:*1 ", 2(3

:()#+ '-?& - *=.&-:*'&&+; "#: .&9(77&): 3*/)0 +'& i((0$& N(9* *=.&-:*'&&+; 6'/9'

/* ,.&&j k(3 9-) -99&** i((0$& N(9* -+ :(9*10((0$&19(7

h&.* -) &@-7=$& ,(. - ,/$7 6&%*/+& +'-+ *'(6* (,, 83-$/+2 *'(.+ ,/$7* -):

&@=-):* +'&/. ,($$(6/)0 %2 D6&&+/)0 -%(3+ ,/$7* -): ,/$77-5/)0 +&9')/83&*1


40/70

V* 2(3 9-) *&&; +'&.& -.& - 0.&-+ ?-./&+2 (, :/,,&.&)+ +2=&* (, /)+&.&*+/)0 ,/$7-)2 (, 2(3 6/$$ '-?& -) &)929$(=&:/9 -7(3)+ (, 5)(6$&:0&

(, +'& *3%4&9+ -): 9(3$: =.(%-%$2 6./+& (3+ ABM 83/95 %$3.%* (, 3*&,3$ /),(.7-+/()1

", *(; &?&) %&++&.j " =.&,&. +( ,/): 6&%*/+&* " +'/)5 6(3$: %& ?-$3-%$& +( 72 ,($$(6/)0

-* +'&2 =.(7(+& *'-./)0 -): (.0-)/9 0.(6+'1

D'&.& -.& - ?-./&+2 (, ,.&& D6/++&. *9'&:3$/)0 6&%*/+&* -): -==*1 " =.&,&.

h((+K3/+& %&9-3*& /+#* ,.&& -): " 9-) 3*& /+ () 72 K7-.+='()& -* 6&$$ +( 9'&95 3= ()

=.(0.&** 6'&) "#7 )(+ )&-. - 9(7=3+&.1

K( '&-: () (?&. +( h((+K3/+&19(7 -): */0) 3= ,(. -) -99(3)+1 c)9& 2(3#?&

*/0)&: 3= -): /)*&.+&: 2(3. D6/++&. :&+-/$*; /+#* +/7& +( 0&+ *+-.+&:1 h((+ K3/+& 6/$$

*'(6 2(3 2(3. )-+/?& D6/++&. ,&&: -$()0 6/+' :/.&9+ 7&**-0&*; g .&=$/&*; -):

=&):/)0 D6&&+*1 D'&.& -.& - ?-./&+2 (, :/,,&.&)+ $-2(3+* +( 9'((*& ,.(7 -): 2(3 9-)

*&$&9+ -99(.:/)0 +( 6'-+ 6(3$: ,/+ 2(3. ?/*3-$ =.&,&.&)9&*1 c)9& 2(3#.& .&-:2; 9$/95

+'& +&@+ %(@ -+ +'& +(= (, h((+ K3/+& +( *9'&:3$& 2(3. D6&&+*1 P(= /) 2(3. ,/.*+

:&*9./=+/() -): Ulb; +'&) 9$/95 +'& Q-$&):-. /9() -): *9'&:3$& +'& 7&**-0&1 K/)9& "

'-?& ABM D6&&+* +( *9'&:3$& (?&. +'& )&@+ 7()+'; "#7 0(/)0 +( *9'&:3$& B =&. :-2;

-): &)*3.& +'-+ +'&2 -.& :3./)0 +'& :-2 (. &?&)/)0; -* D6/++&. 3*-0& /* :(6) /) +'&

$-+& )/0'+ 6'&) ,($5* -.& *$&&=/)01


45/70


46/70

L%3M XJ i-/) - *7-$$ ,($$(6/)0 %2 *&-.9'/)0 -): ,($$(6/)0 (+'&.* /) .&$-+&:

,/&$:*1

L%3M Y- K+-.+ ,/):/)0 ?-$3-%$& /),(.7-+/() +( %& .&D6&&+&: +'.(30'

K+37%$&U=() (. &$*&6'&.&1

L%3M _- V3+( *9'&:3$& +'/* /),(.7-+/() +( =(*+ 73$+/=$& +/7&* :-/$2 +( 2(3.

D6/++&. ,&&:1

"+#* */7=$& 2&+ +/7& 9()*37/)0; %3+ " 9-) =&.*()-$$2 03-.-)+&& 2(3#$$ *+-.+

0-/)/)0 - +.3& ,($$(6/)0 +'-+ 6/$$ 0/?& 2(3 +'& 7-.5&+/)0 =(6&. 2(3 )&&: +( $&?&.-0&

2(3.*&$,; 2(3. =.(:39+; %.-): (. *&.?/9& /)+( 9()*/*+&)+ =.(,/+*1 C2 %3/$:/)0 3= -

*($/: D6/++&. *+.&-7 2(3#$$ %& &)9(3.-0/)0 =&(=$& +( ,($$(6 -): .&D6&&+ 2(31 V0-/);

+'/* /* 9./+/9-$ +( *399&** *( :()#+ *5/7= () 83-$/+21 k(3 9-))(+ %3/$: - .&*=&9+-%$&

D6/++&. -99(3)+ 6/+'(3+ :&:/9-+/)0 *(7& +/7& -): &)&.02 /)+( +'& /),(.7-+/() 2(3

D6&&+1

($'*3&/,$6 F#>* I#..#23*/ (++38,&%3.B E 1?3 0&,8 =8Q&$%&63

", 2(3 -.& .&-:2 +( .&-$$2 =.(=&$ 2(3. D6/++&. -99(3)+ /)+( 7-.5&+/)0 -):

-:?&.+/*/)0 .&-9'&* +'-+ 9-) -99(7=-)2 2(3. (.0-)/9 -::/)0 (, ,($$(6&.*; " 6(3$:

.&9(77&): $((5/)0 /)+( %32/)0 D6/++&. ,($$(6&.* +'-+ -.& *=&9/,/9 +( 2(3. -99(3)+

-): 0(-$*1 >(*+ =-/: *&.?/9&* 6/$$ -$$(6 2(3 +( +-.0&+ ,($$(6&.* +'.(30' 5&26(.:*;

6'/9' +'&) -$$(6* 2(3 +( ,/): ,($$(6&.* 6/+' -) /)+&.&*+ /) 2(3. (?&.-$$ )/9'&; +'3*


47/70

&@=-):/)0 2(3. .&-9'1 D'& 0.&-+ +'/)0 -%(3+ %32/)0 D6/++&. ,($$(6&.* /* /+#*

&@+.&7&$2 9'&-= ,(. +'& -7(3)+ (, 7-.5&+/)0 -): -:?&.+/*/)0 .&-9' 2(3#$$ 0-/)1

Q()*/:&. (3. D


48/70


49/70

b&+* 0( (?&. (3. i($:&) .3$&* -0-/) -): -:: ()& ,/)-$ .3$&J

V< N# $#% ?&Q3 +#$3B +&5,$6 &/ %?3 M*,+&*B 6#&. #) B#>* 12,%%3*

&''#>$%;

VK () B#> 6,Q3 #>% U>&.,%B ,$)#*+&%,#$J %,M/ &$8 %*,'5/ *3.&%38 %# B#>*

'>/%#+3*/J B#>O.. *3'3,Q3 63$>,$3 ,$%3*3/% ,$ B#>* M*#8>'%/ &$8 /3*Q,'3/;

VX"&*3 &H#>% B#>* )#..#23*/J +&53 />*3 %?3B 5$#2 ,% &$8 H>,.8 B#>* #2$

'#++>$,%B &*#>$8 2?&% B#>O*3 8#,$6;

V): )(6 .3$&VY-F#> '&$$#% +3&/>*3 %?3 M#23* #) B#>* 12,%%3* &''#>$% HB

,++38,&%3 /&.3/J H>% .#$6 %3*+ +&*53%,$6 *3&'?;

E'/$& +'/* )&6 .3$& *'(3$: *&&7 .&$-+/?&$2 *&$,


50/70

l&7&7%&. '(6 2(3 */0)&: 3= ,(. C/+1b2 -): *&)+ (3+ -$$ +'(*& D6&&+* (?&.

+'& =-*+ 9(3=$& (, 6&&5*H I(6 /+#* +/7& +( +-5& - $((5 -+ +'& .&*3$+*1 h&-: (?&. +(

C/+1b2 -): 9'&95 2(3. 9$/95*1 K&& 6'-+#* =(=3$-. -): 6'-+ /*)#+1 k(3 *'(3$: %& -%$&

+( :&9/='&. 6'-+ 2(3. ,($$(6/)0 6-)+* -): 6'-+ +'&2#.& 3)/)+&.&*+&: /)1

b((5 ,(. +.&):* /) 2(3. $/)5* -): 9$/95*1 V.& +'&.& 9&.+-/) 6&%*/+&* +'-+ -.&

7(.& =(=3$-.H E'-+ -%(3+ +'& 9()+&)+ 2(3#.& *&):/)0 (3+; :( =&(=$& *&&7 7(.&

-=+ +( 9$/95 () /),(.7-+/()-$ =/&9&*; &:/+(./-$*; '(6


51/70

V$*(; 6-+9' 6'( /* .&* =''#>$%


52/70

E'/$& /+ 7-2 *&&7 -)+/+'&+/9-$ '-?/)0 +'& ,/)-$ 9'-=+&. (, +'& %((5 -%(3+

7-5/)0 7()&2; /+ *&.?&* +'& 0($:&) .3$&J %3/$: 2(3. D6/++&. -99(3)+ 6/+'(3+ *-$&* -*

2(3. )37%&. ()& (%4&9+/?& -): *-$&* 6/$$ ,($$(6 )-+3.-$$21 P&(=$& 6-)+ +( *&& -

=&.*()-$/+2 -): - '37-) %&'/): +'& 9(7=-)21 i/?& /+ +( +'&71

C&,(.& 6& 7(?& () +( 9-=/+-$/T/)0 (,, -$$ +'&*& ,($$(6&.* (, 2(3.*; $&+* '-?&

()& ,/)-$ .&?/&6 (, +'& 0($:&) .3$&*J

dAN# $#% ?&Q3 +#$3B +&5,$6 &/ %?3 M*,+&*B 6#&. #) B#>* 12,%%3*

&''#>$%;

d[() B#> 6,Q3 #>% U>&.,%B ,$)#*+&%,#$J %,M/ &$8 %*,'5/ *3.&%38 %# B#>*

'>/%#+3*/J B#>O.. *3'3,Q3 63$>,$3 ,$%3*3/% ,$ B#>* M*#8>'%/ &$8 /3*Q,'3/;

dX "&*3 &H#>% B#>* )#..#23*/J +&53 />*3 %?3B 5$#2 ,% &$8 H>,.8 B#>*

#2$ '#++>$,%B &*#>$8 2?&% B#>O*3 8#,$6;

d] F#> '&$$#% +3&/>*3 %?3 M#23* #) B#>* 12,%%3* &''#>$% HB

,++38,&%3 /&.3/J H>% .#$6 %3*+ +&*53%,$6 *3&'?;

"#7 *(..2 +( .&/+&.-+& +'&*& .3$&* %3+ +'&2#.& 9./+/9-$ +( 2(3. .#$6b%3*+-):

3W%3$838*399&**1 I(6 +'-+ 2(3#?& 0(+ - +.3& ,($$(6/)0; %& /+ - ,($$(6/)0 (, ABM

=&(=$& (. - ,($$(6/)0 (, AB;MMM =&(=$&; 2(3 9-) 7-.5&+ -): 9-=/+-$/T& (,, +'&71

E'/$& 2(3#?& 0(+ +'&7 &-+/)0 (3+ (, +'& =-$7 (, 2(3. '-):; =-2 -++&)+/() +( +'& +2=&


53/70

(, D6&&+* +'-+ '-?& +'& $-.0&*+ F*+/95/)&**G %& /+ +'.(30' .&D6&&+* (. Ulb 9$/95*1

k(3#$$ 6-)+ +( /7/+-+& +'& *+2$& (, +'&*& D6&&+*1 C2 *+2$& " 7&-) +'& +()&; ?(9-%3$-.2

(. 9()+&@+ (, +'& D6&&+1 D'/* /* 6'2 2(3 =-2 9$(*& -++&)+/() +( 6'-+#* =(=3$-. -):

6'-+ /*)#+ 6/+'/) 2(3. D6&&+* *( +'-+ )(+ ()$2 :( 2(3 %3/$: 2(3. ,($$(6/)0 %3+ 6'&)

/+ /* +/7& +( *&$$ +( +'&7; 2(3 0.-% +'&/. -++&)+/()1

1,+3 %# +&53 /#+3 '&/?^ T3Q3*&63 %?&% 12,%%3* &''#>$% %# ),$8 +#*3

'>/%#+3*/J .3Q3*&63 B#>* ,$).>3$'3 &$8 6*#2 B#>* H>/,$3//;

A1 @))3*,$6 LM3',&. 12,%%3* @$.B N3&./

E'/$& 7-2 *&&7 (%?/(3*; 2(3 9-) 3*& 2(3. ,($$(6/)0 %2 (,,&./)0 +'&7 *=&9/-$

:&-$* +'-+ +'&2 6(3$: (+'&.6/*& )(+ %& =./?2 +(1 i/?& 2(3. ,($$(6/)0 +'& /$$3*/()

+'-+ +'&2#.& .&9&/?/)0 - *=&9/-$ :&-$ -): :()#+ (,,&. +'& :&-$ +( 2(3. 6&% ,($$(6/)0 (.

%./95


54/70

+'(3*-):* (, +.3& ,-)* +'-+ $/?& -): %.&-+'& 2(3. =.(:39+ (. *&.?/9&1 D'/* /* :()& %2

)(+ ()$2 =.(?/:/)0 +'&7 6/+' 0.&-+ =.(:39+* -): *&.?/9&*; %3+ %2 7-5/)0 +'&7 ,&&$

-==.&9/-+&:1 C2 =.(?/:/)0 +'&7 6/+' D6/++&. ()$2 :&-$* +'&2#$$ %& &)9(3.-0&: +(

,($$(6 2(3 9$(*&. +'-) 43*+ 9'&95/)0 2(3. 6&%*/+& (99-*/()-$$2 -): +&$$ +'&/. ,./&):*1

I(+ ()$2 6/$$ 2(3 '&$= 0.(6 2(3. $()0


55/70

9()+/)3(3*$2; 2(3 :( 6-)+ 0&)+$& .&7/):&.*; %3+ ()$2 /, /+#* *=&9/-$1 I(+ &?&.2 :&-$ /*

+'& 7(*+ -7-T/)0 (,,&. /) +'& '/*+(.2 (, ")+&.)&+ *-$&* -): 7-.5&+/)01

R)9(3.-0& .&


56/70


57/70

c)& +'/)0 +'& *&9(): D6&&+ :(&* 6&$$ %&2(): +'& 9()+&*+ =./T& (,,&. /*

&)9(3.-0/)0 =&(=$& +( ,($$(6 2(3 () D6/++&.1 E'/$& 7-)2 =&(=$& 7-2 )(+ %&

/)+&.&*+&: /) - ,.&& 6&%*/+& (?&.'-3$; +'(*& 6'( -.& 6/$$ =.(%-%$2 ,($$(6 +'/*

-99(3)+; +'3* 0&)&.-+/)0 - )&6 +-.0&+&: -): F+.3& ,($$(6&.1G D'/* )&6 ,($$(6&. 6/$$

+'&) %& &)+&.&: /)+( +'& *+.&-7 (, 0.&-+ ,.&& /),(.7-+/() -): ,3.+'&. &@=(*&: +( +'&

=.(:39+ -): *&.?/9&* 2(3 '-?& +( (,,&.1

R)9(3.-0/)0 =&(=$& +( ,($$(6 2(3 () D6/++&.; %3+ :(/)0 /+ 9(?&.+$2 -):

/)-:?&.+&)+$2 +'.(30' +'& -%(?& 9()+&*+ &@-7=$&; /* - 0.&-+ 6-2 +( )(+ ()$2 %3/$: -

*($/: ,($$(6/)0 +( 2(3. */+& (. =.(:39+; %3+ +( 2(3. D6/++&. -99(3)+; 6'&.& .-=/: ,/.&

.&


58/70

%3+ /, 2(3 9-); =-2 9$(*& -++&)+/() +( +'& =.&93.*(. &?&)+* -): +.2 +( /7/+-+& (. %3/$:

3=() +'&7 +( *+/73$-+& 0.(6+' -): ,3&$ +'& ,/.&1

V ?/:&( 9-) 0&+ =(=3$-. () k(3D3%& /) - ,&6 :-2*; %3+ - +.&): 9-) &@=$(:&

-): :/& /) 7/)3+&* (. '(3.* () D6/++&. %&9-3*& (, /+* /)'&.&)+ F*'-./)0G 83-$/+/&*1

C3/$:/)0 '2=& ,(. - =.(:39+ (. *&.?/9& (. &@9$3*/?& (,,&. /* - 0.&-+ 6-2 +( 0&+ 2(3.

)-7& e)-7&$2 2(3. D6/++&. -99(3)+f (3+ +( )&6 =(+&)+/-$ 93*+(7&.*1 i.(6/)0 2(3.

93*+(7&. :-+-%-*& -): ,($$(6/)0 6/$$ +'&) '-==&) (.0-)/9-$$2 ,.(7 +'& .&


59/70

7()+'* /) -:?-)9&1 I&?&.+'&$&**; ,(. 9&.+-/) +2=& (, %3*/)&** 7(:&$* (. *&.?/9&

=.(?/:&.*; *=()*(./)0 D6&&+* 9-) %& &@+.&7&$2 $39.-+/?&1 " 5)(6 (, 7-)2 =&(=$&

6'( 6/$$ *&): (3+ *=()*(.&: D6&&+* ,(. 3=6-.:* (, '3):.&:* (, :($$-.* &-9'; -):

+'&/. ,($$(6/)0 /* )()& +'& 6/*&.1 K&):/)0 (3+ - 9(3=$& (, +'&*& - :-2 9-) $&-: +( -

'&,+2 *+.&-7 (, .&?&)3&1

C3+ :()#+ 43*+ -**37& 2(3. ,($$(6/)0 /* .&-:2 +( %& *&)+ *=()*(.&: D6&&+*1

V$*(; :()#+ :&9&/?& 2(3. -3:/&)9& %&9-3*& -* 6?& *-/: &-.$/&.; /+ 9-) %-95,/.&1 I(+

-$$ 9.(6:* 6-)+ +( '&-. -%(3+ =.(:39+* (. *&.?/9&* +'-+ -.& *&&7/)0$2

-:?&.+/*&7&)+*1 C$-+-)+ -): 9()+/)3(3* -:?&.+/*/)0 6/$$ /77&:/-+&$2 %-95,/.& ()

2(3 -): 5/$$ +'& 9.&:/%/$/+2 2(3 6(.5&: *( '-.: +( -9'/&?&1 ", 2(3 :( *&): (3+

*=()*(.&: D6&&+*; &)*3.& +'-+ 2(3 ,3$$2 *+-): %&'/): 6'-+ 2(3#.& *=()*(./)0 -):

+'-+ /+ /* :/.&9+$2 .&$-+&: (. (, /)+&.&*+ +( 2(3. ,($$(6/)01 D'/* 6/$$ -$*( '&$= 2(3

%3/$: - 0((: .&$-+/()*'/= 6/+' -:?&.+/*&.*; -* +'&2 6/$$ %& 5&&)&. +( -:?&.+/*& 6/+'

2(3 -0-/); &)*3./)0 $()0


60/70

+'&2 ,($$(6 2(3 (. )(+1 E/+' 2(3. -99(3)+ 2(3 9-) g.&=$2 +( -)2()& &$*& () D6/++&.

-): /+ 6/$$ *'(6 3= /) '/* (. '&. ,&&:1

D'& g .&=$2 6(3$: -$$(6 2(3. 7&**-0& +( &): 3= /) *(7&()* ,&&: %3+

+2=/)0 gD6/++&.U*&.)-7& Fk(3. >&**-0&1G K( -* -) &@-7=$& ", " 6&.& $((5/)0 ,(.

=.(*=&9+/?& 9$/&)+* (. 6&%*/+&* +( -:?&.+/*& 72 +&& *'/.+ :&*/0); " 9(3$: 9()+-9+ 5(,

*,$$0 *$$0 %2 :(/)0 +'& ,($$(6/)0 gY(.D.&&*D&&* h&$$(j "#?& 0(+ *(7& *6&&+ +&&

*'/.+ :&*/0)* -+ %$-'%$-'%$-'19(7

E'-+ :(&* +'-+ 7&-) ,(. *(7&()& +.2/)0 +( 7-5& 7()&2H D'& -%/$/+2 +( ,/):

)&6 9$/&)+* %-*&: () #4$",6-)+* -): )&&:*; )(+ 43*+ *&):/)0 (3+ -.%/+.-.2 &7-/$*

'(=/)0 ,(. - %/+&1 K(3): $/5& *=-7H N&=&):* '(6 2(3 3*& /+1

b&+* 3*& (3. gY(.D.&&*D&&* ,-5& D


61/70

k(3 9-) 3*& +'/* 7&+'(: +( 0&)&.-+& )(+ ()$2 )&6 9$/&)+* -): %3*/)&** %3+ +(

'&$= 0.(6 2(3. +.3& ,($$(6/)0; -): /, 2(3 9-))(+ 7-.5&+ (. *&$$ +( +'&7 )(6; 7-2%&

2(3 9-) /) +'& ,3+3.&1 D'&.& -.& *(7& 0.&-+ +(($* *39' -* D6&&+N&95 +'-+ -$$(6 2(3

+( *-?& *&-.9'&* -): %& -$&.+&: 6'&) ,(3):1 D'/* 9-) %& 0.&-+ /, 2(3 -.& /) - 7(.&

)/9'& *=&9/,/9 (. .-.& ,/&$: (, %3*/)&**; -): /+ 6(3$: %& '-.:&. +( ,/): =&(=$& +-$5/)0

-%(3+ 2(3. *=&9/,/9 *&-.9'1

"+ /* -$*( 3*&,3$ +( *-?& *&-.9'&* -): %& -$&.+&: (, *&-.9'&* /)9$3:/)0 2(3;

2(3. 9(7=-)2 (. 2(3. =.(:39+ )-7&1 D'/* 6/$$ -$$(6 2(3 +( ,/): +'(*& 6'( -.&

+-$5/)0 -%(3+ 2(3 -): 9(773)/9-+& 6/+' +'&7 :/.&9+$21 K(; /, gY(.D.&&*D&&* 6&.&

+( *-?& +'& *&-.9' FY(. D.&&* D&*G +'&2 6(3$: +'&) ,/): 6'( 6-* /)+&.&*+&: /)


62/70

+'&/. 9(7=-)21 >-)2 +/7&* +'/* 6/$$ $&-: +( )&6 ,($$(6&.* -): %3*/)&**; -): /,

)(+'/)0 &$*& -$$(6 2(3 +( 7()/+(. 2(3. 7-.5&+/)0 .&-9'1

"+#* /7=&.-+/?& +( &@=&./7&)+ 6/+' )&6 5&26(.:* -): *&)+&)9&* /) +'&

*&-.9'; -* /+ 9-) 7&-) */)5 (. *6/7 /) +'& $&-: 0&)&.-+/() ,/&$:1 C& *=&9/,/9 -*

=(**/%$& /) 2(3. *&-.9'&* -): /)9$3:& :&*9./=+/?& -:4&9+/?&* +'-+ 6/$$ *'(6 /)+&.&*+

(, =(+&)+/-$ 9$/&)+* *39' -* F#*6&$,' D


63/70

- *399&**,3$ *(9/-$ 7&:/- 7-.5&+&. *9.&-7/)0; F%32 +'/* =.(:39+ %&9-3*& /+* %/00&.;

%&++&.; ,-*+&.; %($:&.; )&6&. &+9 &+9 &+91G D.-:/+/()-$ -:?&.+/*/)0 :(&*)#+ 6(.51

"#$'.>/,#$

", +'&.& /* -)2+'/)0 " 6-)+ +( *+.&** ,.(7 +'/* %((5 /+#* +'-+ 2(3 73*+ +'/)5 (,

-:?&.+/*/)0 /) *(9/-$ 7&:/- 9'-))&$* e/) =-.+/93$-. D6/++&.f :/,,&.&)+$2 +'-) 43*+

+'.(6/)0 -:?&.+/*/)0 7()&2 -): &@=(*3.& -+ - 0.(3= (, =&(=$&1 " 6-)+ 2(3 +( $&-.)

'(6 +( *&$$ +( =&(=$& ,(.&?&. +'.(30' 2(3. D6/++&. -99(3)+; '(6 +( +'/)5 $-+&.-$$2

-): '(6 +( 3*& +'& 9.&:/%/$/+2 -): 7-.5&+/)0 .&-9' +'-+ +-5&* *(7& 9(7=-)/&*

2&-.* +( 9.&-+& 6/+' 9$/&)+*1

" 6-)+ 2(3 +( 3*& +'& =(6&. (, 2(3. D6/++&. -99(3)+ +( ,3.+'&. 2(3. %3*/)&**

/) 2(3. (6) 7-))&.1 >(*+ (, 6'-+ 2(3 :( 6/+' 2(3. D6/++&. -99(3)+ *'(3$: %&

0/?&) -6-2 AMM_ ,(. ,.&&; %3+ +'/* ,.&&7/37 7(:&$ 6/$$ +3.) /)+( *+&&= =.(,/+* 6'&)

2(3 6-)+ /+ +((1 U)$/5& +.-:/+/()-$ -:?&.+/*/)0 +'-+ *=/5&* -): +'&) ,-$$* ,$-+; 2(3#$$

%& %3/$:/)0 - *+&-:2 -): /)9.&-*/)0 *+.&-7 (, =.(,/+ ,(. 2&-.*1

c)& 7(.& +/7& %&,(.& 6& 6.-= 3=J


64/70

dAN# $#% ?&Q3 +#$3B +&5,$6 &/ %?3 M*,+&*B 6#&. #) B#>* 12,%%3*

&''#>$%;

d[() B#> 6,Q3 #>% U>&.,%B ,$)#*+&%,#$J %,M/ &$8 %*,'5/ *3.&%38 %# B#>*

'>/%#+3*/J B#>O.. *3'3,Q3 63$>,$3 ,$%3*3/% ,$ B#>* M*#8>'%/ &$8 /3*Q,'3/;

dX "&*3 &H#>% B#>* )#..#23*/J +&53 />*3 %?3B 5$#2 ,% &$8 H>,.8 B#>*

#2$ '#++>$,%B &*#>$8 2?&% B#>O*3 8#,$6;

d] F#> '&$$#% +3&/>*3 %?3 M#23* #) B#>* 12,%%3* &''#>$% HB

,++38,&%3 /&.3/J H>% .#$6 %3*+ +&*53%,$6 *3&'?

I(6 0&+ (3+ +'&.&; $((5 -+ +'& 9'&95$/*+ "#?& =.(?/:&: -): +'& XMS]BSWM :-2

-9+/() =$-)* +( 5&&= 2(3 () +.-951 K&+ 0(-$*; *+-.+ 2&*+&.:-2 -): %& .&-:2 ,(. - 6/$:

./:&1 "#7 VbEVkK -?-/$-%$& ,(. 83&*+/()*; 9(77&)+* (. ,&&:%-95; -): 6/$$ +-5& +'&

+/7& +( .&*=(): +( -)2 -): -$$ &7-/$* (. 83&*+/()* +( +'& %&*+ (, 72 -%/$/+/&*; -): -*

83/95$2 -* " 9-); '&.&J

Q($$/)* P-./*

D6/++&.>-.5&+/)0l&)&0-:&gi7-/$19(7

C&$(6 V.& V$$ C()3* >-+&./-$* V): l&*(3.9&* D( i&+ k(3 K+-.+&:1


65/70

12,%%3*


66/70

N&B KJ K&+ 3= 2(3. D6/++&. P-0&1 Y/$$ (3+ %/( () 2(3. +6/++&. =-0& -): ,/): - 0.&-+

:&*/0) ,(. 2(3. D6/++&. C-950.(3): (. 7-5& ()&1 ", 2(3 9-))(+ :&*/0) -

%-950.(3):; ,/): - :&*/0)&. -): '-?& ()& :&*/0)&:1

N&B Xb_J K&&5 (3+ +'(*& 6/+'/) 2(3. )/9'& 6'( -.& -$*( () +6/++&.1 C3/$: 2(3. *7-$$

%-*& (, +6/++&. ,($$(6&.* %2 ,($$(6/)0 +'(*& +'-+ 6/$$ %& /)+&.&*+&: /) 2(3; 2(3.

=.(:39+ (. 2(3. *&.?/9&*1 k(3#$$ %& '(=/)0 +'&2 ,($$(6 2(3 %-95 -* +'&2 6/$$ %&0/) +(

9.&-+& 2(3. F+.3& ,($$(6/)0G

N&B db


67/70

N&B


68/70

N&B


69/70

N&B K


70/70

h($: - 9()+&*+ +( =.(7(+& .&+6&&+/)0 -): 0.(6+' (, 2(3. ,($$(6/)0 -):

.&-9'1 k(3#$$ 6-)+ +( 9()+/)3& 9()?&.*/)0 -): /)+&.-9+/)0 6/+' 2(3. -3:/&)9& %3+

-$*( %& 0/?/)0 +'&7 - +-*+& (, 6'-+ 2(3 '-?& +( (,,&.1

I(6 2(3 ./)*& -): .&=&-+1 D-$$2 3= 6'-+ 5/): (, .&*=()*& -): ,&&:%-95

2(3#?& %&&) 0&++/)0 ,(. )(+ ()$2 2(3. /),(.7-+/()-$ +6&&+* %3+ -$*( ,(. 2(3.

*&.?/9&*1 i-30& -): -:43*+ -99(.:/)0$21 ", 2(3#.& '-?/)0 =.(%$&7* 6/+' .&*=()*&;

9()+/)3& 0.(6/)0 2(3. +.3& ,($$(6/)0 (.0-)/9-$$21 i( %-95 )(6 -): %3/$: 3= 2(3.

*+.&-7 (, -3+( +6&&+* %2 ,/):/)0 7(.& /),(.7-+/() -): 83&3/)0 3= 2(3. +6&&+* ,(. -

9()+/)3(3* *+.&-71

N&B Y_J k(3 *'(3$: %& ,-7/$/-. 6/+' 6'-+#* 0(/)0 () 6/+'/) +'& 6'($& *2*+&7 )(61

R?&.2+'/)0 *'(3$: 6(.5 %2 /+*&$, -): %& 0.(6/)0 (.0-)/9-$$21 ", /+ /*)#+ 0.(6/)0

(.0-)/9-$$2 2(3 )&&: 7(.& ,.&& /),(.7-+/() -): 83-$/+2 +6&&+*1 l&7&7%&. (3.

0($:&) .3$&; +'-+ 2(3 >UKI#D '-?& 7()&2 7-5/)0 2(3. =./7-.2 0(-$1

twitter marketing renegade

Documents