twitter - literature reviews
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TwitterLiterature review
MYZONE - BUSINESS DEVELOPMENT
By Dong Nguyen
Content
● Twitter● Statistics● Strategy● Issues
About
● A social networking service● A microblogging service
About (cont...)
The founders
Jack Dorsey, Evan Williams, Biz Stone
About (cont...)
@Jack, @Biz, @Noah, @Crystal, @Jeremy, @Adam, @TonyStubblebine, @Ev, @Dom, @Rabble, @RayReadyRay, @Florian, @TimRoberts, @Blaine
Odeo, Inc
SMS based social network
South Park, San Francisco
About (cont...)
The first tweets sent at 4:00 am, Mar 22, 2006
About (cont...)
● CEO : Dick Costolo● Executive Chairman : Jack Dorsey● Director : Evan Williams● Creative director : Biz Stone
About (cont...)
About (cont...)
Suite 900, 1355 Market Street, San Francisco, CA, United States
About (cont...)
About (cont...)
Jul 15, 2006 - Sep 14, 2010
Sep 14, 2010 - Jun 5, 2012
Now
About (cont...)
About (cont...)
1,000250
140
1,0002,000
About (cont...)
Dom Sagolla
About (cont...)
Dan Farber
"Twitter is basically a mass-scale marketing platform, in which every tweeter is a marketer and every follower a set of eyeballs and a potential re-marketer."
Statistics
Statistics (cont...)
Research Date: Oct 5, 2012, by Statistic Brain
18,518.5
Statistics (cont...)
Numbers by Twitter Counter
Statistics (cont...)
June 6, 2012
Oct 26, 2012
Statistics (cont...)
$45,000,000
$139,000,000
$259,000,000
$399,500,000 ?
Research Date: Oct 5, 2012, by Statistic Brain
Strategy
Strategy (cont...)
Strategy (cont...)
What are you doing? What's happening?
Nov 19, 2009
Strategy (cont...)
● Promoted Tweets● Promoted Trends● Promoted Accounts● Political Ads
Strategy (cont...)
Strategy (cont...)
Strategy (cont...)
Strategy (cont...)
Issues
● Group● Stream● Spamming● Connecting
Issues (cont...)
● Mark Otto and Jacob Thornton (Bootstraps)● Mark McBride (Sitestreams)
Issues (cont...)
Coming soon...
References (1)Links :
Twitter on WikipediaHow Twitter was bornWhat are Promoted Tweets?Twitter’s Secret History As the World’s Worst Tech or Media BusinessFollowing Rules and Best PracticesThe $1 per month Twitter business modelJack Dorsey: Twitter was built in two weeks
References (2)Movies :
Jack Dorsey: The 3 Keys to Twitter's SuccessJack Dorsey: The Birth of TwitterInterview with Dom Sagolla, Twitter - BBC World News
Photos :http://www.flickr.com/photos/nicksieger/4465559502/