Twitter in One Hour (or Less)

for LawyersFriday, June 14, 201312-1North Carolina Bar AssociationCenter for Practice Management

Jared D. Correia, Esq.Senior Law Practice AdvisorMassachusetts Law OfficeManagement Assistance Programwww.masslomap.orgwww.twitter.com/jaredcorreia

The Triumvirate:3 Things You Need to Tweet

• An Email Address• A Trick

• A Professional Photo• I Say, Professional

• A Bio• An Elevator Speech

Accounting Practices:4 Settings You Need to Know

• Profile• Get the Picture

• Notifications• Who Needs ‘Em?

• Design• Sight and Fury Signifying Nothing

• Applications• Add/Remove Programs

Securing Your Account:5 Things You Should Do

• Strong Password• Two-Factor Authentication• Don’t Opt-In to Location Tracking• Opt-In to HTTPS• Vet Third Party Applications

DO NOT-Protect Your Tweets-Assume Deleted Posts Disappear-Post Confidential Matter

Twitter for the Existentialist:It’s In the Way That You Use It

• News Aggregator

• Customer Service Menu

• Social Hub

• Professional Development

• Client Development

Dollar, Dollar Bill, Y’All:Does Tweeting Make Me Money?

• The $64,000 Question, Literally• Not By Itself• The Magic Bullet Theory

• Probably Not Directly• The World’s Largest Referral Network

• Don’t Guess• Free Analytics

It’s a Carrier Pigeon:Developing a Content Strategy

• Content• Your Own• Your Experts’

• Posting Strategy• Consistency• Frequency• Repetition

• Engagement• Direct• Indirect

A River Runs Through It:Managing Streams

• @ Replies

• @ Mentions

• Favorites

• Lists

• Hashtags

No Time Left for You:Managing the Social Crush

• Social Media Dashboards• HootSuite• Buffer

• Internal Cross-Posting Features• Facebook• LinkedIn• Linking Profiles

• Time Management• Scheduling Posts• Blocking Time

Time Well Wasted:Return on Investment

• ROI• Generally• Money to Money Conversions• Tracking Leads/Clients

• Analytics• Free• Not Free• CRM

• The Mythology of the Overnight Success

The Air from the Balloon:Ethical Considerations

• The Ethical Landscape• ABA + Local Rules• Cultural Lag• Extrapolation• The Message, Not the Medium

• Some Things to Worry About• Impermissible Solicitation• UPL/MPL• Creation of Attorney-Client Relationship• Client Confidences

Want to Learn More?Buy This Awesome Book!

Jared D. Correia, Esq.LOMAP - Massachusetts

@jaredcorreiamasslomap.org/blog

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