twitter hashtag decision making flowchart
TRANSCRIPT
Use hashtag created for event
(e.g., #SHRM13)
Is your tweet
related to a
specific event?
Use most popular appropriate
hashtag(s)
Is your tweet
related to a topic
with a unique*
hashtag(s) used
by others?
Yes
Yes
No
I Don’t Know
* A unique hashtag is a specific combination of
letters/numbers that identifies a specific topic or
theme for organizing tweets, such as #socialmedia,
#socmed, #smm, #digitalera, and #shrm.
Did you find an
appropriate
unique
hashtag(s) to use
in your search?
Search for most appropriate hashtag using
• A glossary site like tagdef.com
• A hashtag tracking site like hashtags.org
• Industry/profession specific directories
• Twitter’s own search (#Discover) function
No
Add the hashtag(s) to your tweetYes
Is your goal to Is your goal to
drive people to a
focused Twitter
stream for a
non-unique*
hashtag?
*A non-unique hashtag is a common term that
people often add a hashtag to, such as #jobs,
#business, and #education. Can also include
organization and brand names like #linkedin,
#kindle, and #lexus.
Add the hashtag(s) to your tweet
Yes
No
Do you want to
add some
commentary* to
your tweet?
*As described in this New Yorker piece, hashtags can
be used to add commentary and disclaimers to a
tweet, such as #fail, #justsayin, and #kidding.
Add the hashtag(s) to the end of
your tweet
Yes
Do not add any hashtags to your tweet
No
No
Go to http://wp.me/p3mqzo-154 to access the blog post that provides related tips
To Hash or Not to Hash? A Decision Making Guide
© 2012, 2013: Courtney Shelton Hunt, All Rights Reserved