Ann Bernard CEO Yut Media, Inc.

Twitter For Sport Teams

This presentation is based on the blog post

“If I Were Tweeting for the Washington

Capitals”

Benefits of Twitter – Awesome crowd engagement– Bringing together of fans/community– Engaging in communication with

fans/community– Discover major influencers– Excellent and extremely inexpensive

marketing– Bringing the experience of the sport to a wide

audience

The Value Proposition of Twitter

Find Your Twitter Team

Recruit a Team

• 1-3 individual(s) within the organization (marketing, PR,

or sales) that are familiar with Twitter and the game

• Make sure to select people that:

– Will commit to attending the games (that’s why you want more

than one)

– Have a solid understanding of the team, players and rules of

game

– Have good writing skills and are witty

Create a Twitter Account

Official Team Account

Go to www.twitter.com and create a new account.

Fill out Biography information with:

– Link to team’s main site

– Location

– Team Standings (wins/losses – keep data updated)

– Information on next upcoming game (again keep updated)

– Add picture of team logo

Brand profile page accordingly by uploading a background

Be a Force on Twitter

Follow these three rules to be a force to reckon

with on Twitter:

1. Deliver interesting and timely information/news

2. Connect a community of fans and people of similar

interests together

3. Support other grassroot efforts – inner and outer

connectivity

First Steps

Begin Tweeting

Live Tweet the Games: This is why it’s important to have

people tweeting that understand the game, know the

players and rules. Also why good, witty and engaging

writers are better.

Daily Tweeting: Tweet facts, news, updates and “inside”

information. Information about the players, practices and

other happenings within the organization. Be informative

and engaging.

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Find Followers – Your Fans

Find Fans

Twitter Search (www.search.twitter.com): Do a key word

search (name of team and players) in twitter search for

people already talking about the team. Follow them.

Add Twitter to Main Site: Might or might not want to add

the twitter widget – however, link to twitter account

somewhere on the main team site

At the Games: Make a public announcement to fans at the

game to @teamname to for immediate follow back

Copyright © 2008 Yut Media, Inc. All Rights Reserved. Private & Confidential

Additional Tweeting

Engage With Fans

Tweet Blog Posts: To be much appreciated by loyal bloggers

– tweet their blog posts/write-ups of the games. Not just major

paper or blogger write-ups.

Retweeting: Retweet relevant fan tweets for others to read.

Ask For Feedback: Do not fear to ask fans for feedback,

questions or comments.

Reply to Fans: @teamname is someone communicating with

you – communicate back whenever possible

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The Extra Mile

Fan Tweetup: Arrange a fan tweetup (or participate in one if fans schedule one first) before, after or for a game. Offer discounted tickets!?!?

Showcase Live Tweeting: At random times run a screen of the live tweeting. (Use hashtag)

Prizes For Live Tweeting: Run contests during the games and reward the fans live tweeting. (Their tweeting is broadcasting the game to their networks – raising awareness)

Going the Distance

Copyright © 2008 Yut Media, Inc. All Rights Reserved. Private & Confidential

This slide presentation covered a basic overview for successful tweeting

Remember:Twitter is a powerful tool for Sport TeamsTweeting, although simple…has rulesThe point is to find, connect, inform and develop a community around the fansStart with the basics before getting fancy with itDon’t allow a boring, self-promoting idiot to tweet for the team

Do explore the possibilities!

For more info lookup: Twitter Tools for Community and Communications Professionals by Brian Solis

In Conclusion…

Copyright © 2008 Yut Media, Inc. All Rights Reserved. Private & Confidential

Got Questions – Want more Information Looking for the next step?

Contact Us:contact@yutmedia.com(571) 921-4944