twitter for local advertising

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© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary. page 1 Twitter is reaching the every day consumer

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This slideshow explains how to local merchants can build their business using Twitter as a local advertising platform

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Page 1: Twitter For Local Advertising

© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 1

Twitter is reaching the every day consumer

Page 2: Twitter For Local Advertising

© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 2

On April 17, 2009,Oprah introduced Twitter on her show

Oprah with Twitter co-founder Ev Williams

Page 3: Twitter For Local Advertising

© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 3

The next day, Twitter added 1 million + new members

Page 4: Twitter For Local Advertising

© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 4

Twitter is going mainstream

I think it’s pretty obvious that Twitter is on a trajectory to become one of the major media networks, A Turner, Fox, NBC, Time Warner, Viacom , Disney.

Dave Winer, April 25, 2009Blogging pioneer

Twitter traffic March 2009 by Comscore (pre-Oprah!)

Page 5: Twitter For Local Advertising

© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 5

Twitter conversations happen

most personally and significantlyat the community level

Locally

Page 6: Twitter For Local Advertising

© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 6

Twitter fills the advertising void for local merchants by providing a free way to reach and interact with their customers

Page 7: Twitter For Local Advertising

© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 7

In the past, local merchants relied on local newspapers, coupons and circulars

Page 8: Twitter For Local Advertising

© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 8

Also,

Google does not index in real time.

Try searching for a sale on tennis racquets in your city…

You still have to phone each store to see if they’re having

a sale

Page 9: Twitter For Local Advertising

© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 9

Local merchants usually have no presence online…

They compete with the Amazonset al

Page 10: Twitter For Local Advertising

© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 10

Twitter is perfect for Local Marketing

Page 11: Twitter For Local Advertising

© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 11

And by extension, Local Advertising

Page 12: Twitter For Local Advertising

© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 12

Case study:Naked Pizza

Just another pizza parlor

Look at the signage

Page 13: Twitter For Local Advertising

© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 13

Case study:Naked Pizza

Started Tweeting to get more customers

Page 14: Twitter For Local Advertising

© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 14

Case study:Naked Pizza

And got billionaire Mark Cuban to invest in them

Page 15: Twitter For Local Advertising

© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 15

There is a big window of opportunity

Page 16: Twitter For Local Advertising

© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 16

How do you leverage Twitter’s remarkable capacity to bring together a local community?

Page 17: Twitter For Local Advertising

© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 17

Introducing Breaking NewsCity Sites

Page 18: Twitter For Local Advertising

© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 18

Breaking News City Sites aggregate the best local Twitter feeds to show what’s going in real time

Page 19: Twitter For Local Advertising

© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 19

Local news and events, and reviewsare up to date and open for conversation

Page 20: Twitter For Local Advertising

© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 20

People in the community can participate in conversations simply by adding a “hashtag” to their Tweet

Page 21: Twitter For Local Advertising

© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 21

On Breaking News City Sites, local merchants can broadcast their daily deals and chat with customers

Page 22: Twitter For Local Advertising

© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 22

Local merchants can participate in BreakingNews

Page 23: Twitter For Local Advertising

© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 23

To learn more about how to build your local business with Twitter, download our eBook.

Download here

Page 24: Twitter For Local Advertising

© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 24

Find a Breaking News media site in your city and participate!

Join their Business Directory

Page 25: Twitter For Local Advertising

© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 25

Contact:

Pat KitanoPrincipal

@pkitano

pkitano (at) gmail