twitter for local advertising
DESCRIPTION
This slideshow explains how to local merchants can build their business using Twitter as a local advertising platformTRANSCRIPT
© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 1
Twitter is reaching the every day consumer
© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 2
On April 17, 2009,Oprah introduced Twitter on her show
Oprah with Twitter co-founder Ev Williams
© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 3
The next day, Twitter added 1 million + new members
© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 4
Twitter is going mainstream
I think it’s pretty obvious that Twitter is on a trajectory to become one of the major media networks, A Turner, Fox, NBC, Time Warner, Viacom , Disney.
Dave Winer, April 25, 2009Blogging pioneer
Twitter traffic March 2009 by Comscore (pre-Oprah!)
© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 5
Twitter conversations happen
most personally and significantlyat the community level
Locally
© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 6
Twitter fills the advertising void for local merchants by providing a free way to reach and interact with their customers
© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 7
In the past, local merchants relied on local newspapers, coupons and circulars
© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 8
Also,
Google does not index in real time.
Try searching for a sale on tennis racquets in your city…
You still have to phone each store to see if they’re having
a sale
© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 9
Local merchants usually have no presence online…
They compete with the Amazonset al
© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 10
Twitter is perfect for Local Marketing
© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 11
And by extension, Local Advertising
© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 12
Case study:Naked Pizza
Just another pizza parlor
Look at the signage
© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 13
Case study:Naked Pizza
Started Tweeting to get more customers
© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 14
Case study:Naked Pizza
And got billionaire Mark Cuban to invest in them
© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 15
There is a big window of opportunity
© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 16
How do you leverage Twitter’s remarkable capacity to bring together a local community?
© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 17
Introducing Breaking NewsCity Sites
© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 18
Breaking News City Sites aggregate the best local Twitter feeds to show what’s going in real time
© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 19
Local news and events, and reviewsare up to date and open for conversation
© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 20
People in the community can participate in conversations simply by adding a “hashtag” to their Tweet
© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 21
On Breaking News City Sites, local merchants can broadcast their daily deals and chat with customers
© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 22
Local merchants can participate in BreakingNews
© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 23
To learn more about how to build your local business with Twitter, download our eBook.
Download here
© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 24
Find a Breaking News media site in your city and participate!
Join their Business Directory
© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 25
Contact:
Pat KitanoPrincipal
@pkitano
pkitano (at) gmail