Twitter for

Journalists

in 140 slides or less

by @OCReggie http://twitter.com/ocreggieThe Orange County Register http://ocregister.com

What it isn't•A marketing tool•A complaint list•Just an automated feed•A way to meet page view goals•Private

What it is

"Getting it"

For journalists•Find story ideas•Find sources•Find experts•Solicit to interested parties•Vet ideas•Talk with readers•Share content (his, hers and ours)

Success stories•@ColonelTribune•@rsylvester•@ricksanchezcnn•@newsguy777•@grobbins•Elections

Set goals•Find x story ideas in first month•Find x sources by second month•Find x experts by first month•Get x replies to solicits•Join x conversations•Share x links

Twitter.com

Account settings

Basic tweet

Reply to a tweet

Re-tweet

Tweet with link

Eavesdrop•search.twitter.com (keyword, location)•twemes.com•tweetscan.com•twist.flaptor.com

Find people to follow•your friends

•search.twitter.com•crazybob.org/twubble•twitter.grader.com•twitterholic.com•mytweeple.com

Publicize•Blog sidebar•E-mail signature•Phone•Facebook

Measure success•Did you find x story ideas?•Did you find x sources?•Did you find x experts?•Did you get x replies to solicits?•Did you join in x conversations?•Did you share x links?

Not working? STOP IT!