twitter for business
DESCRIPTION
Castro Valley/Eden Area Chamber of Commerce Twitter seminar, Sept 28, 2011TRANSCRIPT
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Twitter for BusinessWelcome to the Twitterverse
Heather MellonHayward Area Historical Society
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What is Twitter?• From the Twitter website:
o “Twitter is a real-time information network that connects you to the latest information that you find interesting. Simply find the public streams you find most compelling and follow the conversations.”
• In summary:o Live updates about anything and everything,
from where you are to what’s happening on tv. Also a cool place to connect with celebrities and get discounts from businesses.
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How is Twitter used?• What is a “Tweet”?
o "At the heart of Twitter are small bursts of information called Tweets. Each Tweet is 140 characters in length, but don’t let the small size fool you—you can share a lot with a little space. Connected to each Tweet is a rich details pane that provides additional information, deeper context and embedded media. You can tell your story within your Tweet, or you can think of a Tweet as the headline, and use the details pane to tell the rest with photos, videos and other media content.” –Twitter.com
o Basically: You can send out 140 characters at a time, use them wisely.
• Who uses Twitter?o People (celebrities and the average Joe)o Businesses & brands (including organizations)o Places (museums, etc.)
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Why Tweet?• What Twitter offers
o Real-time updates & interactiono Microblogging – an easy way to share small doses of contento Ideal for mobile phone useo 200 million registered users (via Mashable, as of 9/8/11)
• 100 million active at least once a month• 50 million active once a day• 230 million tweets per day
o 31% follow 1-5 brands; only 10% follow no brands (via Lab42, as of 8/20/11)
• 66% follow to get discounts• 48% follow to participate in contests• 47% follow because they have interesting tweets• 30% follow for customer service
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Twitter Terminology, Pt. 1
• Mentiono Mention a Twitter account, preceded by “@”, e.g. “Thanks for
sharing, @HaywardAreaHist!” Good way to get the attention of that user.
• Retweet (RT)o Forward someone else’s tweet to your followers.
• Message (DM)o Privately send a message to another account; also known as
“direct message.”
• Hashtago A hashtag before a word or phrase marks it as a theme or
topic, e.g. “Today I’m learning about #Twitter for business”
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Twitter Terminology, Pt. 2
• Follow/Followero When you click on the “follow” button, you are subscribing to
that account’s tweets. A “follower” is someone who is subscribed to your tweets.
• Feedo Your Twitter feed is what you see when you log in, a
chronological list of the tweets of the users you follow.
• Listo Users can add accounts they are following to lists they have
created. Each list shows the feeds from the accounts on that list.
• Trendingo Topics trending on Twitter are the current most talked about
topics. Sometimes hashtagged words/phrases, or just keywords.
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Best Practices• How often should I tweet? (via SimplyZesty)
o No more than 35 times per day
• When should I tweet? (via AllTwitter)o Weekdays have the highest volume, particularly Wednesdays
• What should I tweet? (via SimplyZesty)o 80% of those with more than 500 followers prefer to follow a
focused accounto People are most likely to RT interesting or humorous contento People are most likely to unfollow if you tweet too much or if
your tweets appear automated
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Getting started
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Getting started
Business name
Twitter handle
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Your profile
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Your profile
Your stats
Business name
Bio
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Twitter feed
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Send a tweet
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Send a tweet
Character counter
Add a photo
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Tweet a photo
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Retweet
Retweet
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Retweet
Retweet
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Tools & Tips• URL shortener
o Bit.ly – bitly.com
• Scheduling tweetso HootSuite, TweetDeck
• Learning the lingoo Tagdef – tagdef.com - Definitions for different hashtags o Twittonary – twittonary.com – Definitions for various
Twitter-related words.
• Analyticso Tweetreach – shows average number of people reached
per tweeto Twitter Grader – check how influential you are on
Twitter; can also search by location
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Building a following
• Cross-promoteo Website, Facebook, e-newsletter, business cards,
flyers
• Use RT & hashtagso Increases visibility
• Find others to followo Some will follow back!o Twellow – search for Twitter users by location
• Always respondo Engagement builds followers
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Tweeters to follow• Social Media/Twitter:
o @TwitterBusiness – Official Twitter account with tips for businesses
o @SocialMedialy – Social media news with an emphasis on Twitter
o @Change4aDollar – Tweets about online marketing, targeted for small businesses and nonprofits
• Businesses:o @CVEACCo Chamber members: @HaywardAreaHist, @BAMorrison,
@EWCCastroValley, @tomtinasdeli, @EdenMedCenter, @csueastbay, @ebrpd
o @StGeorgeSpirits – St. George Spirits distillery in Alameda
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Resources
• Mashable Business: mashable.com/business
• AllTwitter: www.mediabistro.com/alltwitter• Twitter: blog.twitter.com• Simply Zesty: www.simplyzesty.com• Social Media Examiner:
www.socialmediaexaminer.com
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Thank you!Heather Mellon
Marketing CoordinatorHayward Area Historical Society
(510) [email protected]
@HaywardAreaHist