twitter for business 101
DESCRIPTION
This is a presentation given by Billy Strawter Jr at the Detroit Regional Chamber and Macomb-OU Inc as part of the Social Media Club Detroit Educational Series. Back in 2009 I was charged with driving traffic to an e-commerce website. I was using Google Adwords, writing a blog, and posting content to forums. I wanted to see if there was another free tool that would allow me to drive targeted traffic to the site. That's when I discovered Twitter. What I have come to love about Twitter is the ability to communicate in real-time. If you think back to recent events like the building explosion in Harlem. The major news outlets turned to Twitter for information. Since they didn't have reporters on the scene, they reached out to Twitter users for images and interviews. In that way Twitter has transformed the way we get our information. From a business standpoint we have that same ability to communicate in real-time, whether it's a business closing for the day, our latest product release, or new menu items. We can share that with our followers instantly. Unlike Facebook, where we're at the mercy of the News Feed algorithm, we don't have a formula that dictates a percentage of fans that see our business updates. To read the full summary visit our blog on the Social COOP Media website.TRANSCRIPT
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