twitter and the social job search
TRANSCRIPT
Twitter and theSocial Job Search
© A P R I L 2 0 1 5
D AV I D S W I N N E Y
B U S I N E S S D E V E LO P M E N T M A N A G E R
E G O WA L L L L C
Who Am I?David SwinneyKentuckian by birth; Texan by choice
University of Louisville J.B. Speed School of Engineering School (Computer Science)
Business Development Manager for Egowall LLC
Formerly employed at Texas Instruments
Twitter user since September 28, 2007
What is Twitter?An online social networking service that enables users to send and read short 140-character messages called "tweets.”
Registered users can read and post tweets, but unregistered users can only read them.
Users access Twitter through the website interface, SMS, or mobile device app.
Twitter Inc. is based in San Francisco and has more than 25 offices around the world.
A Brief History of Twitter (2006 – 2015)
The Beginning (March 2006)Co-founder Jack Dorsey’s original pen-on-paper sketch:
The first tweet was sent on March 21:
The Tipping Point (March 2007)During South by Southwest Interactive (SXSWi), Twitter usage increased from 20,000 tweets per day to 60,000.
Twitter placed two 60-inch plasma screens in the conference hallways, exclusively streaming Twitter messages.
Hundreds of conference-goers kept tabs on each other via constant twitters.
Panelists and speakers mentioned the service, and the bloggers in attendance touted it, increasing demand away from the conference.
Twitter won the 2007 SXSW Web Award.
By the end of 2007, Twitter users were generating 400,000 tweets per quarter.
Breaking the News (2009)January 15, 2009
US Airways Flight 1549 crashes into the Hudson River a few minutes after takeoff.
This first picture of the plane in the water was posted to Twitter by Janis Krums, who was on a ferry going to rescue the passengers.
Twitter broke the news before the traditional media.
It would not be the last time this would happen.
By early 2009, Twitter users were generating 50 million tweets per DAY.
Getting Political (2012)President Obama and his staff embraced social media – and the voters who use it –during the 2012 reelection campaign.
This was for a time the most retweeted tweet in the history of Twitter.
It was ultimately surpassed by Ellen’s Academy Awards selfie.
By mid-2012, Twitter users were generating 340 million tweets per day.
Going Public (2013)On September 12, 2013, Twitter announces its IPO filing.
The IPO price set at $26.
Twitter went public on November 7, 2013; the closing price that day was $44.90.
The closing price on April 16, 2015 was $52.03.
By late 2013, Twitter users were generating 400 million tweets per day.
Going Mainstream (2015)
As of December 2014, Twitter has more than 500 million users.
Twitter ConceptsIT ’S ALL ABOUT THE CONVERSATION
Twitter Terminology@username is a public message to or about an individual
When you post something, it’s a tweet.
To follow someone is to subscribe to their tweets.
When you repost something from another user, it’s a retweet (RT).
Twitter TerminologyA direct message (DM) is a private message between Twitter users.
Trending topics are topics being discussed by many users at a given time.
You can favorite a tweet by clicking on the star; this is a great way to recognize someone for sharing your content.
Explore – see who is on Twitter and what people are tweeting
Engage – Follow these guidelines and become an active user
Before You StartListen first
Decide how you want to engage
No account is required to search at search.twitter.com
Search for your company, professional interest(s), and a few key topics in your field
Filter geographically to increase relevancy
Twitter Search Example
Twitter Advanced Search
Decide Your PurposeBuilding a company or personal brand
Generating sales leads
Share ideas and articles
Reading and sharing news
Keep up with friend or celebrity activities
Defining your purpose will help you decide who to follow and what kind of information to share.
Focus on Your PassionIt’s easy to get overwhelmed by and lost in the volume of Twitter traffic
Focus on what truly interests you
Don’t be a jack of all Twitter subjects and master of none
Tweets surrounding your passion are going to be stronger and more interesting to others
Attract other Twitter users with similar interests
Define Your (Personal) BrandDecide how you want others on Twitter to view youSpecialize in a single subject to attract a target
audience
Be more general, tweeting about numerous topics
Funny and casual or professional
A thought leader or a celebrity
Making these choices will give you direction on who to follow and what to tweet
Determine Your StrategyWant to influence, promote or sell? Your strategy should be communication based
You want to attract attention
Tweet, direct message and engage with other users to get your information out
Keep up on news, learn, provide customer service or perform market analysis? Your strategy should be to listen
Decide who provides the content you’re interested in and follow them
Learn how to utilize filtering tools, including hashtags / Twitter lists
Grab Your Name, Brand, or PersonaWhen signing up, decide your Twitter name, which is how people will tag you in tweets (maximum 15 characters)
If you can’t get your name, add your passion or function:@BillJamesRedSox@SamJonesSells@MrsFranklin5
Choose a name that fits you or your business
The name can be changed at any time
Take a Good PictureUse a close-up headshot of yourself or your business logo
The image will show up on your profile page and will accompany any tweet you make
Make sure the picture is clear and well-lit
Avoid having other objects in the picture
https://support.twitter.com/articles/127871-customizing-your-profile
Find Your KeywordsUse the Google Adwords Keyword Planner to find the keywords that make up your industry or market (or other area of interest)
Tap into existing traffic rather than generating it from scratch
https://adwords.google.com/KeywordPlanner
Research and Identify HashtagsHashtags are a tool to make words more searchable
Create a hashtag by placing “#” before a word (e.g., #Oscars, #FinalFour)
Hashtags allow Twitter users to quickly tap into a Twitter-wide conversation
Discover trending conversations and connect with users who have similar interests to yours
Use a maximum of two hashtags per tweet
https://support.twitter.com/articles/49309-using-hashtags-on-twitter
Wordsmith Your ProfileUse keywords for search discovery
Add facts about yourself to make yourself more interestingFor other users
For potential employers
https://support.twitter.com/articles/127871-customizing-your-profile
Publish Your Twitter ID ElsewhereYour email signature
At the bottom of articles or blog posts you write
Your LinkedIn Profile
Your Facebook account
If possible, use the same account name for all social networking services
Start with the people you know and connect with them in various ways
Build Your NetworkReference your Twitter account at the bottom of articles or blog posts you write
Add it to your LinkedIn Profile
Connect it to yourour Facebook account
If possible, use the same account name for all social networking services
Start with the people you know and connect with them in various ways
Twitter Best PracticesBuild relationshipsListen for comments about you
Respond to comments and queries
Ask questions
Post links to things people would find interesting
Retweet messages you would like to share
Use a friendly, casual tone
Don’t spam people
https://support.twitter.com/articles/69214-rules-and-best-practices
Twitter Best PracticesBe niceAcknowledge information sources
Converse and connect
Build a trusted group
Return favors without being asked
Be sensitive to others
Respect everyone
https://support.twitter.com/articles/69214-rules-and-best-practices
What Should You Tweet?The best tweets share meaningful moments —big and small.
People like Tips Links to interesting stories/blog postsEvidence of a good sense of humorWill appreciate posts with your thoughts and
experiences more than you thinkWhen you say hello, and respond to their
questions, comments, praise, complaints and jokes
If you think it's interesting, chances are your followers will, too.
Using Twitter on the Web
Twitter Web Interface
Twitter OverviewYour tweets make up a flowing timeline
Home page shows List of recent tweets
by those you follow
Embedded images
Trending topics
Twitter OverviewPeople who subscribe to your timeline are your “followers”
Following back is optional
You can tweet or respond publicly or privately via Direct Message (DM)
Helping New Users Find People to Follow
Finding People to FollowUse e-mail addresses from your contact list to see who you know is already on Twitter
Use search.twitter.com to find other people that you know
Use twellow.com and wefollow.com (organized by industry and interest) Look for people to follow
List yourself
See who is recommended by people that you follow (#ff, #followfriday)
https://support.twitter.com/articles/14022-finding-people-on-twitter
Finding People to Follow
https://support.twitter.com/articles/14022-finding-people-on-twitter
Twitter ListsA list is a curated group of Twitter users.
You can create your own lists or subscribe to lists created by others.
Viewing a list timeline will show you a stream of Tweets from only the users on that list.
Note: Lists are used for reading Tweets only. You cannot send or direct a Tweet to members of a list, for only those list members to see.
http://help.twitter.com/entries/76460-how-to-use-twitter-lists
Twitter List - Example
Third-Party Twitter Tools
Hootsuite (Web) Lists
Which Twitter Tool is Best?Twitter vs TweetDeck vs Hootsuite: Which Is the Best Twitter Client?
◦ http://techforluddites.com/twitter-vs-tweetdeck-vs-hootsuite-which-is-the-best-twitter-client/
TweetDeck Versus Hootsuite – The Essential Guide◦ http://www.razorsocial.com/tweetdeck-versus-hootsuite-essential-guide/
TweetDeck vs. HootSuite: Which is Better?◦ http://webtrends.about.com/od/Social-Web-Tools/a/Tweetdeck-Vs-
Hootsuite.htm
Twitter Mobile (iOS)
Twitter for iPhone Hootsuite for iPhone Tweetbot for iPhone
Twitter Mobile (Android)
Twitter for Android Hootsuite for Android Echofon for Android
Twitter Value Proposition
To understand the value of Twitter and gain benefit from your involvement, give more than you expect to receive.
Dave Taylor,
DaveTaylorOnline.com
Using Twitter in the Job SearchIT ’S ALL ABOUT THE NETWORK
Why Use Twitter to Find a Job?Twitter is a great medium for job hunting
Inspires quick response
Grants a space for meaningful connection
Provides an opportunity to showcase your talent and personality
Maximizing Twitter for the Job SearchConnect your Twitter feed to LinkedIn
Follow people in your field to be connected and informed on industry news and trends
Create your follower list by posting regular updates on topics of interest
Build your network by following relevant groups, associations and professional lists
Twitter – LinkedIn IntegrationAdd and remove Twitter accounts using the Manage your Twittersettings link from the Profile section of your Settings page.
Move your cursor over your LinkedIn profile photo in the top right of your homepage and select Privacy & Settings. You may be prompted to sign in to your account.
Click the Profile tab on the left.
Click Manage your Twitter
settings.
Click Add your Twitter account
Enter your Twitter username and password.
https://help.linkedin.com/app/answers/detail/a_id/2753/~/adding-or-removing-a-twitter-account
Twitter – LinkedIn Integration
Using Twitter Effectively in Your Job HuntUpload a professional photo
Learn the best content regarding your field from industry experts, companies and news sites using Twitter lists
Search for job-related hashtags #Jobs, #JobSearch, #HR, #Recruiting, #Hiring, #Employment, #ApplyNow
Combine these hastags and keywords relevant to your chosen career area.
Use Twitter’s advanced search to filter based on location
Follow the companies you would like to work for and engage as appropriate
Tweet often, but professionally
https://www.linkedin.com/pulse/20140330192500-36031957-how-to-use-twitter-effectively-in-your-job-hunt
How to Use Twitter as a Job Search ToolBuild your professional brand
Create valuable content
Follow companies you like
Network
Reach out
http://www.social-hire.com/career--interview-advice/4980/how-to-use-twitter-as-a-job-search-tool
5 Ways to Use Twitter to Land a JobShepherd people to your online content
Share things you find professionally interesting
Find the latest live job openings (recruiters, target companies, job search engines)
Stay up-to-date with your industry and profession
Follow key leaders at companies of interest
http://money.usnews.com/money/blogs/outside-voices-careers/2015/03/31/5-ways-to-use-twitter-to-land-a-job
More IdeasUse Twitter Search to see what jobs have been posted lately and find people to follow.
Follow a company’s job Twitter handle, rather than relying on the company’s “Careers” section of its website.
Make sure you have a nice, clear headshot up.
Follow recruiters in your industry, as well as actual companies.
Build your network on Twitter.
http://www.careercontessa.com/conversations/twitter-job-hunt/
How TweetMyJobs WorksConfigure Create your account
Set your job preferences
Create alert notifications
Receive potential job matches automatically
Connect Connect with Facebook (to find referrals at hiring companies)
Connect with Twitter (for notifications of new jobs to your feed)
Get Hired Upload your resume
Apply for job opportunities
TweetMyJobs Search Example
TweetMyJobs Search Example
Job-Related Twitter Resources50 Twitter Users to Follow for Your Job Search
◦ http://www.onedayonejob.com/blog/50-twitter-users-to-follow-for-your-job-search/
40 Must-Follow Twitter Accounts for Job Search 2015◦ http://careersherpa.net/40-must-follow-twitter-accounts-for-job-search-2015/
15 Job Search Experts to Follow on Twitter◦ https://www.themuse.com/advice/15-job-search-experts-to-follow-on-twitter
9 Must-Follow Twitter Hashtags for Job Seekers◦ http://money.usnews.com/money/blogs/outside-voices-careers/2014/01/27/9-
must-follow-twitter-hashtags-for-job-seekers
How to Job Search With Hashtags on Twitter and Connect w/Real People◦ http://blog.fishdogs.com/2013/06/how-to-job-search-with-hashtags-on.html
Questions?
Thank You!David Swinney
214-233-5678
http://twitter.com/davidswinney
http://linkedin.com/in/davidswinney
Presentation available for download from www.slideshare.net.