twitter and the major news network: understanding the online strategies of major news networks...
TRANSCRIPT
Twitter and the Major News Network: Understanding the Online Strategies of Major News networks through Twitter
BY: SANAI MELES
State of the Media1. Increasing Polarization
2. Prominent Branding and Promotion
3. Increasing involvement in advertising $ in major news networks.
4. What does this all mean?
Proposed MethodsPreliminary Analysis
Take a look at the Twitter accounts of Fox News, CNN, and msnbc Gather basics information to give a profile on (Twitter followers,
bio, header image, etc.)
Methods Continued Quantitative Content Analysis
Compile, Categorize, and Analyze Tweets
Number of total tweets? What % of tweets fall
under which category?
Screenshots of Twitter Accounts
Strategies and Patterns to Look For (Categories)
Tweets will fall under categories News (Breaking news,
national agenda, trending news, etc.)
Promotion (tweets pushing network related programs)
User input (tweets requiring user interaction-poll, ask for retweet, etc.)
Other news (lifestyle, entertainment, pop culture, etc.)
Sources1. https://www.flickr.com/photos/freepress/6354145425/?rb=1
2. http://upload.wikimedia.org/wikipedia/commons/8/8b/Cnn.svg
3. http://upload.wikimedia.org/wikipedia/commons/7/74/MSNBC_logo.png
4. http://upload.wikimedia.org/wikipedia/commons/b/bc/Wikinews_Breaking_News.png
5. http://upload.wikimedia.org/wikipedia/commons/d/d4/Fox_News_Channel_logo.png
6. http://upload.wikimedia.org/wikipedia/commons/0/04/CNN_Center_studios.jpg
7. https://c2.staticflickr.com/6/5348/8764364851_4410d4c300_b.jpg