Athlete and Fan

Relationships Via Twitter

Brandon Roertgen

Andrew Mamone

TwitterWhat is Twitter?

Short Messaging

Service

Twitterthe who's and when's

Jack Dorsey

Evan Williams

Biz Stone

Noah Glass

March 21st, 2006

Athlete’s and Fan’s Before TwitterPress Conferences

Facebook Pages

Sports Athlete’s On Twitter

Twitter vs. Facebook

Rich Site Summary (RSS)

Twitter vs. Facebook

Clutter

Cons of using Twitter

ResponsibilityMillions of

Followers

Adam Jones

Amar’e Stoudemire

Amar’e Stoudemire (cont’d)

Response via

Direct Message

$50,000

Larry Johnson

Kansas City Chiefs

Zimmerman Trial

Pros of using Twitter

Ease of use

Quick interactions

QuickInteractions

Loyalty to Followers

Loyalty to Followers

MLB Fan Cave

4.4 million followers in first week

Lance Armstrong

@Pro-Athletes

In Conclusion…

http://news.bbc.co.uk/2/hi/8207007.stm

References

http://ctpboston.com/article/how-twitter-has-changed-fan-interaction

https://twitter.com/Pro_Athletes

http://mlb.mlb.com/news/article.jsp?ymd=20120103&content_id=2625663

0&vkey=news_mlb&c_id=mlb

http://www.usatoday.com/story/sports/nfl/giants/2013/07/15/cruz-explains-

zimmerman-tweets/2517965/