Twi$er  &  Micro-­‐blogging  101  

Jane$e  Toral  h$p://twi$er.com/digitalfilipino  h$p://plurk.com/jane$etoral  

h$p://friendfeed.com/jane$etoral    

Microblogging  

•  Form  of  blogging  but  limited  in  size  – 140  characters  (Twi$er)  

•  Used  to:  – Announce  – Promote  – Share  

Microblogging  tools  

•  Twi$er  •  Plurk  •  Friendfeed  

Twi$er  101  

•  Account  /  Handle  –  Ownership  of  brand  

•  Following  –  Follow  back  if  objecNve  is  building  relaNonship  

–  Twinfluence.com  and  WeFollow.com  

•  Replies  –  Provide  helpful  advise  –  Don’t  be  defensive  

•  Retweets  (RT)  –  Explicitly  request  –  Valuable  info  –  ArNcles  about  Twi$er  (and  social  media)  

•  Direct  message  

Twi$er  stream  

Search  engine  influence  

h"p://www.twi"er.com  

h"p://www.hootsuite.com  

h"p://www.twazzup.com  

h"p://www.bit.ly  

h"p://www.twitoaster.com  

h"p://www.klout.com  

h"p://www.tweetmetrics.com  

h$p://www.twi$ergrader.com  

h"p://www.twitalyzer.com  

h"p://www.tweeteffect.com  

h"p://www.foursquare.com  

Plurk  101  

•  Threaded  discussion  •  More  expressions  available  –  Think  –  Says  –  Feels  –  Etc.  

•  Can  create  cliques  •  Customize  theme  •  Provides  karma  points  leading  to  incenNves  (badges,  emoNcons)  

h"p://www.plurk.com  

FriendFeed  

•  Your  post  can  appear  repeatedly  in  the  home  stream  if  your  connecNons  like  or  respond  to  it.  

•  Can  be  used  as  an  aggregator  of  one’s  various  social  media  acNviNes  in  one  stream.  

h"p://www.friendfeed.com  

Twi$er  

•  Keyword  search  monitoring  –  Set-­‐up  using  tweetdeck.com  –  Search.twi$er.com  –  Oneriot.com  –  Tweetmeme.com  –  Twazzup.com  –  Scoopler.com  –  Tweetbeep.com  

•  Website  integraNon  •  Traffic  

–  Balance  of  tweet  /  re-­‐tweet  –  Search  engine  bias  

•  Trending  topics  •  Hashtags  •  Shortened  urls  

–  Bit.ly  –  Ow.ly  (Hootsuite)  

•  Clients  –  TweetDeck  –  HootSuite  

Create  a  microblogging  plan  

•  Use  tools  to  measure  effecNveness  – Shortcuts  – Coupons  

•  Tie  it  up  to  a  bigger  campaign.  – Blog  post  – Search  engine  markeNng  

Twi$er  Metrics  

•  Brand  menNons  (search.twi$er.com,  tweetvolume.com  

•  Influence  (klout.com)  

•  Pass-­‐along  and  click  throughs  (tweetlists,  ow.ly,  bit.ly,  tweetburner.com)  

•  Engagement  (twitoaster.com)  

h"p://search.twi"er.com  

h"p://www.twazzup.com  

h"p://www.oneriot.com  

h"p://www.scoopler.com  

h"p://www.tweetvolume.com  

h"p://www.twitoaster.com  

h"p://www.twilert.com  

NeNque$e  

•  Twi$er  – Follow  then  unfollow  – Excessive  self  promoNon  – Mass  follow  to  inflate  numbers  – Persistent  RT  request  – Twi$er  as  blog  feed  – Twi$erer  vs.  Twi$erer  – Auto-­‐direct  messages  – Public  @  chat  messages  

Microblogging  eNque$e  

•  Have  a  good  tweet  –  retweet  –  discussion  balanced  acNvity.  

Microblogging  Nps  

•  Set-­‐up  your  account  profile  that  promotes  who  you  are.  

•  Follow  interesNng  people  and  be  of  value  to  them  too.  

•  Ask  for  re-­‐tweets  but  be  sure  to  share  something  valuable.  

Thank  you!  

h$p://www.searchprofileindex.com  h$p://www.e-­‐commercephilippines.com