Digital in Kent Monthly Meetup June 2014

Josh WhitenWebscape Marketing

Twitter Ads: The Lowdown

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What do they do?

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• Promote your account• Promote your tweets

Target users by…

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• Who they follow• Interests• Device• Gender• Location• Language

Potential benefits:

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• Cheap traffic• Drive engagement• Target competitors

• Get data and insights• Get new Followers• Track GA Goals

• Proactive not Reactive

Case Studies

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Campaign Tips:

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• Write new tweets• Test basket of tweets

• Target content to your audiences

• Refresh Tweets/targeting as

you go

Tweet Tips:

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• No # or @mentions• Use a tight format• Question, answer,

call to action• Leave space for a RT

Example:

@joshwhiten

Need Help with your SEO? Webscape is your Local Kent SEO Agency. Read our success stories: http://bit.ly/webscapestories

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Interested?

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• Read up at https://support.twitter.com/groups/58-advertising • Ask us for help (we have

friends at Twitter)