Tips for success onTWITTER

Develop a planKeep conversation in mindSpecify your target audienceHow to attract customersHow often to tweetWhat content to shareShould have high quality contentFrequent updates on tweets

Learn from other companies already using Twitter

B2B companies engage customersLook at what high profile marketers are

tweeting aboutMonitor competitor’s tweetsAssess their strengths, strategies, and

weaknesses

Build your Twitter profileWrite a concise, customer-centric description

of your businessLink it to your websiteUse a compelling profile pictureUse background image that represents your

business

Seek followersFollow existing customers, partners and

employeesFollow influencers, thought leaders and

expertsRetweet and reply to people you think should

follow youEngage them socially

Make content the foundation of your tweets

You are what you tweetTimeline is the most important page of your

profileMake relevant,engaging and interesting

tweetsMake sure majority of them link to high

quality content….blogposts, webinars, whitepapers, videos

Tweets with links measure higher levels of engagement in the form of clickthroughs and retweets

Tweet regularly, very regularlyTwitter is a high velocity social networkStart by tweeting twice a day – morning and

midday

Participate in the communityFollowRetweetReplyTo the existing community of buyers and

influencers

Make use of hashtagsUse hashtags for specific marketing

campaignEg for conducting a webinarCreates single stream of tweetsEnhance experience by engaging the

participantsGive a great customer experience

Consider a tweet-chatThese are virtual meetings held on TwitterHeld on certain day and timeIdentified by a hashtagTwitter fosters brand awarenessCan expand org’s reach and exposureIncrease social media visibility

Look into promoted accounts, tweets and trends

Target customers on the basis of interests, geography and keywords

AccountsTweets Trends

Measure the performance of the pageTracking system : hootsuite, bufferTwitter analytics

Strategic planning functionTraditional strategyMarket researchSocial listeningJournalistic approachPrecise insights into brand truths and

audience mindsetsPowerful differentiation and targeting