Twin Cities Eloqua User GroupOctober 30, 2012

today’s agenda

start end

Updates &Announcements

R1 @ EE12 Monthly Feature: Cloud

Connector

Monthly Feature: Cloud

Component

Best Practices: A/B Split Testing

Ask the Consultants

Open Discussion

Updates & Announcements

updates and announcements

‣ Eloqua Experience 2012 - starts Tuesday 11/6‣ Eloqua R4 release scheduled for mid December...scope still TBD

‣ Eloqua Chatter‣ Insight report enhancements‣ Industry specific versions launching (e.g., finance asset management)

‣ Beware of Chrome bugs (when in doubt, use Firefox)‣ Next user group will be on “C” level (we have gotten too big)

R1 @ EE12

r1cares charitable giving

Vote for CharityWe are doing something different this year, instead of giving away an Apple iPad, iPad mini, car, trip, boxes of stuff that light up...you get the idea...we are giving back. We have selected three charities:

Our Contribution: $1,000 per charity

Your Votes: $500 Additional

C A R E S

REL

ATIONSHIP O

NE

vote for charity

C A R E S

REL

ATIONSHIP O

NE

➋

Collect your R1Cares Pin

➌

Brag(tweet, tweet,

tweet...#R1Cares)

➊

Get your badge scanned or tweet

to #R1Cares

PaCd

new services

Eloqua integration with CRM and

backend systems - simple monthly

hosting fee

Ricloud

Custom cloud connector and

application development

Launch of performance analytics

services including Tableau and GoodData

Cloud Connectors & Components

cloud connectors vs. cloud components

‣ Connectors - app that extends Eloqua’s Campaign Canvas. Functionality to send/retrieve data from outside systems and/or perform a function

‣ Components – Extends the functionality of Eloqua Landing Pages in E10. It pulls content or logic from 3rd parties, and displays it on a landing page, such as Twitter Feeds or Facebook Single Sign On

cloud connectors vs. cloud components

‣ appcloud vs. cloudconnector websites‣ appcloud.eloqua.com - marketplace to learn about available apps ‣ cloudconnectors.eloqua.com -site where connectors and components

actually live, this is where they are configured and run‣ Must create a user account on cloudconnectors.eloqua.com (separate login)‣ Must have credentials for Eloqua User w/API access

Cloud Connector Feature: Cloud2You

Cloud Component Feature: LinkedIn Social Sign-On

Adding Cloud Components

‣ You must have administer level access on your instance‣ Step 1: Click on the 'Setup' icon‣ Step 2: Click on the 'Cloud Components' icon‣ Step 3: Find a component you'd like to use and hit the 'Enable' button‣ Step 4: You will now see the component you enabled in your landing editor‣  Step 5: Rinse and repeat, to add more components!

Social Sign On

‣ Eloqua offers Social Sign On with Twitter, Facebook and Linkedin. The following fields are returned from those sites:‣ Linkedin: LinkedIn ID,First Name, Last Name, Headline, Location Name,

Industry, Number of Recommenders, Number of Connections, Picture URL, Specialities, Associations, Interests, Honors, Date of Birth, Address, Company, Company Type, Company Industry, Current Position Title, Current Position Start Date, Current Position Summary, Skills‣ Facebook: Name, Email, Location, Gender, Birthday‣ Twitter: Twitter Handle, Name, Screen Name, Location, Profile Image URl,

URL, Followers Count, Following Count, Language, Verified, Description, Time Zone, Tweet Count

Demo: Linked In Social Sign-On

A/B Split Testing

A/B Testing - What is it?

‣ A/B testing compares the effectiveness of two versions of a web page or email to determine which has better response or conversion rate.

Email Considerations‣ Day/Time‣ Subject Line‣ From Name‣ Personalization‣ Headline‣ Body Copy ‣ Closing Text‣ Calls to Action‣ Offer‣ Testimonials ‣ Layout

Metrics

‣ What Should Be Tracked?‣ Open Rates‣ Click-Through Rates‣ Unsubscribe Rates

Best Practices - Emails

‣ Start with a clean list‣ Split list 20/20/60% – Winner gets 60%‣ Test A and B list simultaneously ‣ Only test one variable at a time‣ Test early and often‣ Audience behavior changes (e.g. mobile)‣ Believe the data, do not go on instinct‣ Compare against your company benchmark

Best Practices - Landing Pages

‣ Evaluate pages with low visitor-to-lead conversion rates‣ Consider:‣ Image placement and size‣ Copy length‣ Form length‣ Location of Call to Action buttons and links

A/B Split Testing Demo

8009 34th Avenue South, Suite 300Minneapolis, MN 55425

P: 763.355.1025E: info@relationshipone.comW: www.relationshipone.com