Twin Cities Eloqua User GroupMay 21, 2013

today’s agenda

start end

Updates  &Announcements

Demo:  Cloud  Connector

Demo:  Cloud  Component

Sharing  Awesomeness

Stump  the  Consultants  

Open  Discussion    &  Social  Time

Updates & Announcements

updates and announcements‣ EE13 - call for speakers‣ proposals due May 24‣ http://customers.eloqua.com/EE2013Speakers

‣R1 is still growing‣ business intelligence architect

‣R1 positions to fill‣marketing automation consultants

‣Denver User Group is in the works

updates and announcements‣Coming to the Eloqua Summer Release‣ new “Completed” campaign canvas status and auto deactivation‣ all members get removed for “Completed” campaigns‣ 3 months of exit history‣ “Completed” campaigns become read-only‣ evergreen campaigns should use 1+ year completion date

Demo: Cloud Connector

cloud connector - Normalator‣What is it?‣ automated, categorization tool‣ uses an advanced matching technique called Regular Expressions‣ pre-built templates: Country, Job Level, Job Function‣ no cost‣ beta

‣Why use it?‣ standardize data for segmentation, lead scoring, entry to other

systems, reporting

cloud connector - Normalator‣How to use it?‣ cloud connector‣ campaign canvas or program builder‣ point of entry to other systems or against existing list‣ data source‣ choose your source field and target field and import data from

Eloqua (or SFDC) and create your rules

‣How to get it?‣ http://appcloud.eloqua.com/apps/normalator

cloud connector - Normalator‣How to configure it?‣ requirements:‣ Eloqua User with API Access‣ cloud connector User Credentials‣ Normalator User Credentials‣ define rules‣ http://www.normalator.com/?page_id=15

Demo time!

Demo: Cloud Component

cloud component - facebook plug-ins‣What is it?‣ part of Eloqua Social Suite‣ no cost‣ accessible directly within the Eloqua landing page editor

‣ Like Box‣ enable users to like your Facebook Page and view its stream directly

from your website‣Activity Feed‣ show users what their friends are doing on your site through likes

and comments

cloud connector - facebook plug-ins‣Why use is it?‣ extend your reach and showcase who else in your buyer's network

has liked or shared your content

‣How to use it?‣ drag onto the landing page canvas with a single click and quickly

configured‣ some require Facebook app id

‣How to get it?‣ enable cloud components in Setup > cloud components

cloud connector - facebook plug-ins‣How to configure it?‣ http://appcloud.eloqua.com/apps/facebook-plugins

Demo time!

Sharing Awesomeness

awesomeness‣ efficiency with form processing steps

awesomeness‣ favicons in web versions of emails‣ insert in CSS snippet tool:

<link rel="shortcut icon" href="favicon link" />

awesomeness‣ query strings & forms‣ Examples:

www.relationshipone.com/aform/?src=emailwww.relationshipone.com/aform/?src=directmailwww.relationshipone.com/aform/?src=search

‣ Topliners how-to: http://topliners.eloqua.com/community/do_it/blog/2011/11/11/how-to-capture-referring-sources-to-landing-pages-and-in-forms

awesomeness‣ naming convention generator‣ coming soon as a cloud component

near you!

awesomeness‣ notification email via the campaign canvas

awesomeness‣ deploy ReadyTalk campaign via the campaign canvas

Go Carol from Merrill!

awesomeness‣ fun and efficiency with integration‣ user autosynch‣modify email autosynch

Stump the Consultants

Open Discussion / Social Time

REMINDER: Next Session - June 25

8009 34th Avenue South, Suite 300Minneapolis, MN 55425

P: 763.355.1025E: info@relationshipone.comW: www.relationshipone.com