Oracle Marketing Cloud User GroupMinneapolis | April 28, 2015

4/29/15

TODAY’S AGENDA

Mike Bernard, Relationship One

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MME15 Recap & Take-Aways

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Matt Jesser & Steven Schloskey, Relationship OneQuosity for OMC + more

Mike Bernard, Relationship OneUpdates & Announcements

Erin Rowles, Relationship OneOracle Eloqua Release: Version 470

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5Mike Bernard, Relationship OneHousekeeping

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UPDATES & ANNOUNCEMENTS

New Staff ‣ Anna Stoncek - Associate Consultant

‣ Paige Dorman - Associate Consultant

‣ Britt Dyer (Atlanta) - Consultant

‣ Jerice Anterola - Business Development Executive

‣ Matt Jesser - Performance Analytics Practice Director

‣ Trent Haun - Performance Analytics Developer

Relationship One ‣ Nominated for Best Places to Work

‣ 10% off AppCloud through the end of the month - see Erin for details

Oracle ‣ Chicago Modern Marketing Mashup - April 30

‣ OBIE to replace Insight - Timing TBD

‣ Moving all apps to a market place, away from Topliners - https://cloud.oracle.com/

marketplace

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MME15

Recap & Take-Aways

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MODERN MARKETING EXPERIENCE 2015 - RECAP

• James Franco and storytelling

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• Align efforts to the customer, not product

• Product Roadmap

• More Robust Reporting

• Content Marketing

• Markie AwardsThemes:

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MODERN MARKETING EXPERIENCE 2015 - RECAP

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MODERN MARKETING EXPERIENCE 2015 - RECAP

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MODERN MARKETING EXPERIENCE 2015 - RECAP

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MODERN MARKETING EXPERIENCE 2015 - RECAP

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MODERN MARKETING EXPERIENCE 2015 - RECAP

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MARKETING ANALYTICS Open Discussion

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What tools are you using for analytics?

What metrics are you measuring and monitoring?

What audiences are you communicating to?

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ELOQUA INSIGHT & ANALYZER

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by Relationship One

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CAMPAIGN PERFORMANCE

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CONTACT AND ACCOUNT ACTIVITY

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EMAIL BEHAVIOR

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DATABASE HEALTH

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SOCIAL MARKETING: TWITTER

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FREE-FORM ANALYTICS

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QUOSITY FOR ORACLE MARKETING CLOUD Q&A

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Thank you!

Questions?

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ORACLE ELOQUA RELEASE

Version 470

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4/29/15

ORACLE ELOQUA RELEASE: VERSION 470 Details

March 31, 2015 (POD2)

April 12, 2015 (POD3)

April 19, 2015 (POD1)

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New Rollout Procedure

‣ 2x per quarter

‣ 2 Categories:

‣ Platform (example: 470)

‣ Apps & Tools (example:2.4)

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ORACLE ELOQUA RELEASE: VERSION 470 Highlights

Account & Contact Views

‣ More Security

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Visual Click-Through Report

‣ New & Improved

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ORACLE ELOQUA RELEASE: VERSION 470 Highlights

Forms

‣ Submission Excludes

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SFDC IDs

‣ Case-Sensitive

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ORACLE ELOQUA RELEASE: VERSION 470 Resources

Topliners

‣ Release Resource Center

Relationship One Blog

‣ Release Reviews

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4/29/15

HOUSEKEEPING - FUTURE USER GROUP MEETINGS Open Discussion

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• Cadence - Monthly? Quarterly? Twice a Quarter?

• Venue - Remain here or move around?

• Topics - What would you like to cover?

• Your stories - Would anyone be willing to present on what you are doing, what’s working, something fun you tried, something that bombed, or something else?

www.relationshipone.com | @relationshipone