tweeting for nc state university
Post on 19-Oct-2014
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How to tweet on behalf of NC State University.TRANSCRIPT
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Tweeting for NC State University @timjonesonline @jason_austin @nematome
Welcome to “Tweeting for NC State University”
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Tweeting for NC State University @timjonesonline @jason_austin @nematome
Twitter is a fancy Web 2.0 tool that lots of bosses want you to use so they can say they’re doing social media stuff. But it’s also useful.
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Tweeting for NC State University @timjonesonline @jason_austin @nematome
Twitter lets users post in 140 characters or less pretty much anything you can imagine. It’s evolved well past answering What are you doing?
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Tweeting for NC State University @timjonesonline @jason_austin @nematome
Let’s be honest. No one cares what you’re doing. Eating isn’t interesting. Neither is waking up, going to sleep or arriving at work.
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Tweeting for NC State University @timjonesonline @jason_austin @nematome
Isn’t that all Twitter is? A bunch of narcissistic commentary with no real value for responsible, intelligent, working people?
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Tweeting for NC State University @timjonesonline @jason_austin @nematome
Nope. People use Twitter to share links, news, feedback, answers, insights, even for real-time coverage of news and events.
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Tweeting for NC State University @timjonesonline @jason_austin @nematome
Twitter also lets companies and employees listen to the social media conversation surrounding their brands, participate in it and affect it.
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Tweeting for NC State University @timjonesonline @jason_austin @nematome
NC State’s brand is profound and its people make it remarkable. Twitter lets us celebrate that depth and diversity in our own voices.
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Tweeting for NC State University @timjonesonline @jason_austin @nematome
So....What should I tweet?
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Tweeting for NC State University @timjonesonline @jason_austin @nematome
Share. Use Twitter to tell the facets of NC State’s story you know, influence, experience or find interesting.
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Tweeting for NC State University @timjonesonline @jason_austin @nematome
Make NC State a part of conversations about what you do by being part of those conversations. We are our people.
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Tweeting for NC State University @timjonesonline @jason_austin @nematome
News, events, pertinent information, industry insights, questions, feedback solicitations—all of it has a home on Twitter.
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Tweeting for NC State University @timjonesonline @jason_austin @nematome
But be diverse in your postings. Shameless self-promotion shouldn’t be your (only) focus. A little is ok #ncsuweb
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Tweeting for NC State University @timjonesonline @jason_austin @nematome
Know your current audience and the audience you want. Consider what they’ll find interesting.
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Tweeting for NC State University @timjonesonline @jason_austin @nematome
Before you hit update, ask yourself “Who cares?” If you can name them all by their first names, don’t post. If you have no idea, don’t post.
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Tweeting for NC State University @timjonesonline @jason_austin @nematome
Think of Twitter like networking at a cocktail party. Be relevant, be personable, be entertaining and be memorable.
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Tweeting for NC State University @timjonesonline @jason_austin @nematome
Don't be that guy—the one who talks about himself and how great he is the whole night and doesn't listen to anything anyone else has to say.
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Tweeting for NC State University @timjonesonline @jason_austin @nematome
How do I get started?
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Tweeting for NC State University @timjonesonline @jason_austin @nematome
It’s a good idea to listen to the conversation a bit before jumping in. http://www.twitter.com No account required. When you’re ready, sign up.
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Tweeting for NC State University @timjonesonline @jason_austin @nematome
You’ll need an unique email account for each twitter account. http://www.twitter.com -> sign up now.
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Tweeting for NC State University @timjonesonline @jason_austin @nematome
Pick a username. Be accurate and informative. Name should reflect the NCSU name or unit (not the person updating tweets).
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Tweeting for NC State University @timjonesonline @jason_austin @nematome
Fill out the profile information, and provide the account user’s name here. Be honest. It’s good for transparency and authenticity.
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Tweeting for NC State University @timjonesonline @jason_austin @nematome
Add a photo that represents both the university and your unit. Same thing for your background. NC State downloads coming.
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Tweeting for NC State University @timjonesonline @jason_austin @nematome
Don’t leave everything as “default.” Take some time to customize the look and feel of your page. Web Color Palette (http://bit.ly/cq4ut).
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Tweeting for NC State University @timjonesonline @jason_austin @nematome
Start at http://twitter.ncsu.edu to find some people to follow. Most will follow you back. See who they’re following, grow your follow list. Use search to find more.
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Tweeting for NC State University @timjonesonline @jason_austin @nematome
A few “do’s and don’ts” of tweeting...
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Tweeting for NC State University @timjonesonline @jason_austin @nematome
Do: Have one or more communicative purposes. Don't: Tweet outside your purpose.
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Tweeting for NC State University @timjonesonline @jason_austin @nematome
Do: Discern the core messageDon't: Bury the lead
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Tweeting for NC State University @timjonesonline @jason_austin @nematome
Do: Make your tweets interesting. Sell your story with your tweets.Don’t: Be uninteresting, stodgy or overly formal.
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Tweeting for NC State University @timjonesonline @jason_austin @nematome
OK: NC State Engineering Researchers on Centennial Campus publish new research on implications of nanotechnology advances. http://shortlink
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Tweeting for NC State University @timjonesonline @jason_austin @nematome
Better: Is nanotechnology killing us bit by tiny bit? #ncstate attempts an answer http://shortlink
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Tweeting for NC State University @timjonesonline @jason_austin @nematome
Do: Contractions, colloquialisms, slang and flexible grammar are your friends.
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Tweeting for NC State University @timjonesonline @jason_austin @nematome
Do: Tweet things that directly or implicitly support the fundamental NC State brand: hands-on, relevant learning opportunities that contribute to “real world” solutions.
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Tweeting for NC State University @timjonesonline @jason_austin @nematome
Do: Provide context for your links
great #ncstate article on how visual consistency strengthens brands http://bit.ly/asdfd
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Tweeting for NC State University @timjonesonline @jason_austin @nematome
Don’t: Offer blind links
check it out!! http://bit.ly/lkasdf
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Tweeting for NC State University @timjonesonline @jason_austin @nematome
Do: Remember whom you’re tweeting for.Don’t: Post anything you don’t want your boss AND the Chancellor to read.
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Tweeting for NC State University @timjonesonline @jason_austin @nematome
Do: Provide university contextDon’t: Assume the Twitterverse knows who or what you’re tweeting about
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Tweeting for NC State University @timjonesonline @jason_austin @nematome
Working on some cool stuff for “Information Technology” will get lost. Use NC State Information Technology or some variation. Topic+Context FTW
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Tweeting for NC State University @timjonesonline @jason_austin @nematome
Participate in the twitter community by @replies
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Tweeting for NC State University @timjonesonline @jason_austin @nematome
How to reply: type @ followed directly (no space) by the username of the person you want to reply to. Lots of tools do this for you.
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Tweeting for NC State University @timjonesonline @jason_austin @nematome
Do: Give context even in @repliesDon’t: Assume all your followers know what you’re replying to
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Tweeting for NC State University @timjonesonline @jason_austin @nematome
Do: Use reply when you have something to addDon’t: Have personal conversations in public
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Tweeting for NC State University @timjonesonline @jason_austin @nematome
Do: Listen and respondDon’t: Ignore @replies
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Tweeting for NC State University @timjonesonline @jason_austin @nematome
Trying to reach out to a reporter? Follow them on Twitter and @reply when you have something that might help. Build a relationship.
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Tweeting for NC State University @timjonesonline @jason_austin @nematome
You can @reply to anyone, even if you’re not in a follower/following relationship (yet).
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Tweeting for NC State University @timjonesonline @jason_austin @nematome
Connecting through Direct Messages
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Tweeting for NC State University @timjonesonline @jason_austin @nematome
Direct Messages (DMs) provide a way to only tweet to an individual user and not your whole user base.
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Tweeting for NC State University @timjonesonline @jason_austin @nematome
DMs don’t appear in the timeline. They are private between 2 twitter users.
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Tweeting for NC State University @timjonesonline @jason_austin @nematome
You can not DM a user that doesn’t follow you.
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Tweeting for NC State University @timjonesonline @jason_austin @nematome
When to DM v/s @reply?
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Tweeting for NC State University @timjonesonline @jason_austin @nematome
Spread the word through Re-Tweeting
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Tweeting for NC State University @timjonesonline @jason_austin @nematome
Retweeting helps spread a tweet around the Twitterverse
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Tweeting for NC State University @timjonesonline @jason_austin @nematome
How to retweet: Copy/paste full text of a tweet, add RT:@originalposter in front of post.
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Tweeting for NC State University @timjonesonline @jason_austin @nematome
Do: Retweet good, relevant tweetsDon’t: Retweet anything you wouldn’t post yourself.
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Tweeting for NC State University @timjonesonline @jason_austin @nematome
Do: Retweet posts your audience would find interestingDon’t: Retweet posts your audience doesn’t care about
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Tweeting for NC State University @timjonesonline @jason_austin @nematome
Leave room in your tweets for retweets (RT @timjonesonline takes up 18 characters)
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Tweeting for NC State University @timjonesonline @jason_austin @nematome
You can retweet anyone, even if you’re not in a follower/following relationship.
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Tweeting for NC State University @timjonesonline @jason_austin @nematome
Promote your brand by adding hashtags to your tweets
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Tweeting for NC State University @timjonesonline @jason_austin @nematome
Do: Tag lots of stuff with #ncsu and #ncstateDon’t: Forget to tag
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Tweeting for NC State University @timjonesonline @jason_austin @nematome
Do: Limit your local tag vocabularyDon’t: Create multiple tags for the same thing
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Tweeting for NC State University @timjonesonline @jason_austin @nematome
Do: Use hashtags in contextDon’t: Create arbitrary, uninformative tags (often) #nothelping
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Tweeting for NC State University @timjonesonline @jason_austin @nematome
Spread the word with links and pics
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Tweeting for NC State University @timjonesonline @jason_austin @nematome
Do: Use a link shortener Don’t: Not post links
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Tweeting for NC State University @timjonesonline @jason_austin @nematome
http://bit.ly is great. Free account, let’s you track links and references. Very helpful for metrics. Great for your links, less so for “general links”
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Tweeting for NC State University @timjonesonline @jason_austin @nematome
http://bit.ly key stats: Number of clicks and referring sites/tools. Neat.
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Tweeting for NC State University @timjonesonline @jason_austin @nematome
Some real world example tweets about advertising, announcements and news...
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Tweeting for NC State University @timjonesonline @jason_austin @nematome
Twitter is about connecting with new people, so you gotta follow them!
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Tweeting for NC State University @timjonesonline @jason_austin @nematome
Do: Be discerning in who you follow and who you let follow you.Don’t: Follow everyone.
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Tweeting for NC State University @timjonesonline @jason_austin @nematome
When it comes to earning followers content and participation are the most effective investments.
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Tweeting for NC State University @timjonesonline @jason_austin @nematome
Search topics, ideas, people, places—find people to follow. Places like http://www.wefollow.com offer some good ideas as well.
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Tweeting for NC State University @timjonesonline @jason_austin @nematome
Find groups of people with Lists
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Tweeting for NC State University @timjonesonline @jason_austin @nematome
Lists are user-generated groupings of other twitterers.
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Tweeting for NC State University @timjonesonline @jason_austin @nematome
http://listorious.com/ can help you find relevant lists to follow. Also create your own lists.
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Tweeting for NC State University @timjonesonline @jason_austin @nematome
Twitter has spam too
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Tweeting for NC State University @timjonesonline @jason_austin @nematome
Spotting the spammers is pretty easy...
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Tweeting for NC State University @timjonesonline @jason_austin @nematome
Following: 2,347 Followers: 7 Tweets:1
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Tweeting for NC State University @timjonesonline @jason_austin @nematome
Every post is “Check out my xxxxxxx” or “Learn how to make millions on the Internet”
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Tweeting for NC State University @timjonesonline @jason_austin @nematome
Blind links + names like sexychristine324 with posts like check out my pix -> http://got.vir.us
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Tweeting for NC State University @timjonesonline @jason_austin @nematome
...or is named @jason_austin
(joke)
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Tweeting for NC State University @timjonesonline @jason_austin @nematome
Spammers are fairly harmless. Just don’t follow them.
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Tweeting for NC State University @timjonesonline @jason_austin @nematome
Search is your friend
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Tweeting for NC State University @timjonesonline @jason_austin @nematome
http://search.twitter.com can help see what people are saying
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Tweeting for NC State University @timjonesonline @jason_austin @nematome
Twitter is a real-time news network. Just check out the trending topics...
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Tweeting for NC State University @timjonesonline @jason_austin @nematome
Use twitter tools to help manage your account
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Tweeting for NC State University @timjonesonline @jason_austin @nematome
Tweetdeck, TwitterFox, Tweetie, Twitterific, Twhirl, Netvibes—the list goes on and on. Find what works for you.
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Tweeting for NC State University @timjonesonline @jason_austin @nematome
So you think you are twitter master now? It’s time for a throwdown, Bobby Flay style.
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Tweeting for NC State University @timjonesonline @jason_austin @nematome
Get in groups of 3 or 4 and craft a tweet promoting a news announcement. And make it good :)
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Tweeting for NC State University @timjonesonline @jason_austin @nematome
Purpose? Interesting? Relevant? Context for links? Hashtags? Retweetable?
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Tweeting for NC State University @timjonesonline @jason_austin @nematome
A parting challenge: Commit to at least 3 tweets a day: 1 original post, 1 @reply and 1 RT@. This requires you to contribute, participate and listen.
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Tweeting for NC State University @timjonesonline @jason_austin @nematome
Go forth and tweet!
Please fill out the evaluation at http://webapps.ncsu.edu/classmate/