tweet f u heart jesus: leadership, community & communication in the age of obama
TRANSCRIPT
![Page 1: Tweet f U Heart Jesus: Leadership, Community & Communication in the Age of Obama](https://reader034.vdocuments.mx/reader034/viewer/2022052200/5564e380d8b42ad3488b4de9/html5/thumbnails/1.jpg)
+Tweet if U Jesus
Religious Leadership, Communications, and Community in the Age of Obama
Elizabeth Drescher, PhD Director, Center for Anglican Learning & Leadership
Assistant Professor of Christian Spiritualities Church Divinity School of the Pacific
![Page 2: Tweet f U Heart Jesus: Leadership, Community & Communication in the Age of Obama](https://reader034.vdocuments.mx/reader034/viewer/2022052200/5564e380d8b42ad3488b4de9/html5/thumbnails/2.jpg)
+Quick Presentation Schematic
Your Questions and Comments
3. How do they work?
b.
What tools are out there?
I.
How has web communication
changed LC&C?
2
Tweet if UJesus/Elizabeth Drescher, PhD
![Page 3: Tweet f U Heart Jesus: Leadership, Community & Communication in the Age of Obama](https://reader034.vdocuments.mx/reader034/viewer/2022052200/5564e380d8b42ad3488b4de9/html5/thumbnails/3.jpg)
+A Very Brief Historical Overview of Social Media in Christianity
1st Century CE Pauline Proto-Blogging
3
Tweet if UJesus/Elizabeth Drescher, PhD
![Page 4: Tweet f U Heart Jesus: Leadership, Community & Communication in the Age of Obama](https://reader034.vdocuments.mx/reader034/viewer/2022052200/5564e380d8b42ad3488b4de9/html5/thumbnails/4.jpg)
+“Abba, give me a tweet…”
Tweet if UJesus/Elizabeth Drescher, PhD
4
3rd Century CE Desert Ammas and Abbas introduce “friending”
and anticipate “tweeting”
![Page 5: Tweet f U Heart Jesus: Leadership, Community & Communication in the Age of Obama](https://reader034.vdocuments.mx/reader034/viewer/2022052200/5564e380d8b42ad3488b4de9/html5/thumbnails/5.jpg)
+An Inconvenient Truth…
Tweet if UJesus/Elizabeth Drescher, PhD
5
4th – 9th Centuries CE Medievals popularize pre-HTML “hypertexting”
![Page 6: Tweet f U Heart Jesus: Leadership, Community & Communication in the Age of Obama](https://reader034.vdocuments.mx/reader034/viewer/2022052200/5564e380d8b42ad3488b4de9/html5/thumbnails/6.jpg)
+Hurrying through History…
High Middle Ages Reformation
6
Tweet if UJesus/Elizabeth Drescher, PhD
![Page 7: Tweet f U Heart Jesus: Leadership, Community & Communication in the Age of Obama](https://reader034.vdocuments.mx/reader034/viewer/2022052200/5564e380d8b42ad3488b4de9/html5/thumbnails/7.jpg)
+The Next Thing We Know…
Are these sites the future for religion in the digital age? Or, is digital religion still in the Middle Ages?
Worse, are we stuck in Modernity?
7
Tweet if UJesus/Elizabeth Drescher, PhD
![Page 8: Tweet f U Heart Jesus: Leadership, Community & Communication in the Age of Obama](https://reader034.vdocuments.mx/reader034/viewer/2022052200/5564e380d8b42ad3488b4de9/html5/thumbnails/8.jpg)
+ How Digital Communication has Changed and What We have to Do to Get On Board
1990 “Flash
Mobbing”
1994 Mainstream media end-run
2004 “Worker Bees”
create the buzz, build the hive
(candidate stings himself) 2008
Aggregation yields emergence
8
Tweet if UJesus/Elizabeth Drescher, PhD
![Page 9: Tweet f U Heart Jesus: Leadership, Community & Communication in the Age of Obama](https://reader034.vdocuments.mx/reader034/viewer/2022052200/5564e380d8b42ad3488b4de9/html5/thumbnails/9.jpg)
+How the Web Itself Has Changed
Web 1.0 Web 2.0+
Interacting
Educating
Aggregating
Networking
Interrupting
Broadcasting
Targeting
Broadcasting
Mod
el
Relational M
odel
9
Tweet if UJesus/Elizabeth Drescher, PhD
![Page 10: Tweet f U Heart Jesus: Leadership, Community & Communication in the Age of Obama](https://reader034.vdocuments.mx/reader034/viewer/2022052200/5564e380d8b42ad3488b4de9/html5/thumbnails/10.jpg)
+Three Keys to the Social Web
1. “Leaders are Places”
2. An Emergence is Created by Swarms, not Queens
3. Only Connect
Tweet if UJesus/Elizabeth Drescher, PhD
10
![Page 11: Tweet f U Heart Jesus: Leadership, Community & Communication in the Age of Obama](https://reader034.vdocuments.mx/reader034/viewer/2022052200/5564e380d8b42ad3488b4de9/html5/thumbnails/11.jpg)
+1. Leaders are Places
“You’re not a leader, you’re a place. You’re like a park or a garden. If it’s comfortable and cool, people are attracted. Deanspace is not about Dean. It’s about us.”
~ Joi Ito, entrepreneur and “emergent democracy” activist, in 2004 on the effectiveness of the Howard Dean internet strategy
11
Tweet if UJesus/Elizabeth Drescher, PhD
![Page 12: Tweet f U Heart Jesus: Leadership, Community & Communication in the Age of Obama](https://reader034.vdocuments.mx/reader034/viewer/2022052200/5564e380d8b42ad3488b4de9/html5/thumbnails/12.jpg)
+ Leadership in the Web 2.0+ World The Art of Losing Control
What Web 2.0+ users do want: Valuable, meaningful,
authentic content
Site creator transparency
Access to “thought leaders”
Focus on mechanics
Interactivity
Creative participation
Searchability
What Web 2.0+ users don’t want: Marketing
Preaching
Focus on aesthetics
Digital catalogue or directory
12
Tweet if UJesus/Elizabeth Drescher, PhD
![Page 13: Tweet f U Heart Jesus: Leadership, Community & Communication in the Age of Obama](https://reader034.vdocuments.mx/reader034/viewer/2022052200/5564e380d8b42ad3488b4de9/html5/thumbnails/13.jpg)
+Leadership Develops Collaboratively
Tweet if UJesus/Elizabeth Drescher, PhD
13
![Page 14: Tweet f U Heart Jesus: Leadership, Community & Communication in the Age of Obama](https://reader034.vdocuments.mx/reader034/viewer/2022052200/5564e380d8b42ad3488b4de9/html5/thumbnails/14.jpg)
+2. An Emergence Created by Swarms, not Queens
“In simplest terms, [networks] solve problems by drawing on masses of relatively stupid elements, rather than a single, intelligent ‘executive branch.’ … They get their smarts from below. In more technical language, they are complex adaptive systems that display emergent behavior. In these systems, agents residing on one scale start producing the behavior that lies one scale above them: ants create colonies; urbanites create neighborhoods; simple pattern-recognition software learns how to recommend new books. The movement from low-level rules to higher-level sophistication is what we call emergence.”
~ Steven Johnson, Emergence: The Connected Lives of Ants, Brains, Cities, and Software (2001)
Tweet if UJesus/Elizabeth Drescher, PhD
14
![Page 15: Tweet f U Heart Jesus: Leadership, Community & Communication in the Age of Obama](https://reader034.vdocuments.mx/reader034/viewer/2022052200/5564e380d8b42ad3488b4de9/html5/thumbnails/15.jpg)
+3. Only Connect…
Web 2.0 participation requires multiple entry points that allow interactive engagement and point back to a central web hub
YouTube
Flickr
News and Blog sites
eCommunities
15
Tweet if UJesus/Elizabeth Drescher, PhD
![Page 16: Tweet f U Heart Jesus: Leadership, Community & Communication in the Age of Obama](https://reader034.vdocuments.mx/reader034/viewer/2022052200/5564e380d8b42ad3488b4de9/html5/thumbnails/16.jpg)
+Facebook Groups
Tweet if UJesus/Elizabeth Drescher, PhD
16
![Page 17: Tweet f U Heart Jesus: Leadership, Community & Communication in the Age of Obama](https://reader034.vdocuments.mx/reader034/viewer/2022052200/5564e380d8b42ad3488b4de9/html5/thumbnails/17.jpg)
+Facebook Events
Tweet if UJesus/Elizabeth Drescher, PhD
17
![Page 18: Tweet f U Heart Jesus: Leadership, Community & Communication in the Age of Obama](https://reader034.vdocuments.mx/reader034/viewer/2022052200/5564e380d8b42ad3488b4de9/html5/thumbnails/18.jpg)
Tweet if UJesus/Elizabeth Drescher, PhD
18
![Page 19: Tweet f U Heart Jesus: Leadership, Community & Communication in the Age of Obama](https://reader034.vdocuments.mx/reader034/viewer/2022052200/5564e380d8b42ad3488b4de9/html5/thumbnails/19.jpg)
+YouTube
Tweet if UJesus/Elizabeth Drescher, PhD
19
![Page 20: Tweet f U Heart Jesus: Leadership, Community & Communication in the Age of Obama](https://reader034.vdocuments.mx/reader034/viewer/2022052200/5564e380d8b42ad3488b4de9/html5/thumbnails/20.jpg)
+Flicker
Tweet if UJesus/Elizabeth Drescher, PhD
20
![Page 21: Tweet f U Heart Jesus: Leadership, Community & Communication in the Age of Obama](https://reader034.vdocuments.mx/reader034/viewer/2022052200/5564e380d8b42ad3488b4de9/html5/thumbnails/21.jpg)
+Blogs and News Sites
Tweet if UJesus/Elizabeth Drescher, PhD
21
![Page 22: Tweet f U Heart Jesus: Leadership, Community & Communication in the Age of Obama](https://reader034.vdocuments.mx/reader034/viewer/2022052200/5564e380d8b42ad3488b4de9/html5/thumbnails/22.jpg)
+You Gotta Get Out More Often: Linking and Commenting
Tweet if UJesus/Elizabeth Drescher, PhD
22
![Page 23: Tweet f U Heart Jesus: Leadership, Community & Communication in the Age of Obama](https://reader034.vdocuments.mx/reader034/viewer/2022052200/5564e380d8b42ad3488b4de9/html5/thumbnails/23.jpg)
+Expand the News
Tweet if UJesus/Elizabeth Drescher, PhD
23
![Page 24: Tweet f U Heart Jesus: Leadership, Community & Communication in the Age of Obama](https://reader034.vdocuments.mx/reader034/viewer/2022052200/5564e380d8b42ad3488b4de9/html5/thumbnails/24.jpg)
+eCommunities
Tweet if UJesus/Elizabeth Drescher, PhD
24
![Page 25: Tweet f U Heart Jesus: Leadership, Community & Communication in the Age of Obama](https://reader034.vdocuments.mx/reader034/viewer/2022052200/5564e380d8b42ad3488b4de9/html5/thumbnails/25.jpg)
+It’s All about Conversion
Tweet if UJesus/Elizabeth Drescher, PhD
25
Building Together
![Page 26: Tweet f U Heart Jesus: Leadership, Community & Communication in the Age of Obama](https://reader034.vdocuments.mx/reader034/viewer/2022052200/5564e380d8b42ad3488b4de9/html5/thumbnails/26.jpg)
+ A Basic Process Overview for Leading Community on the Social Web
Map Relationships
Explore the World
Recruit and Connect
Join the Conversation Promote
Measure
Improve
Tweet if U Luv Jesus/Elizabeth Drescher, PhD
26
![Page 27: Tweet f U Heart Jesus: Leadership, Community & Communication in the Age of Obama](https://reader034.vdocuments.mx/reader034/viewer/2022052200/5564e380d8b42ad3488b4de9/html5/thumbnails/27.jpg)
+Resources
Chris Anderson, The Long Tale: Why the Future of Business is Selling Less of More (2006)
Jacques Derrida, On Cosmopolitanism and Forgiveness (2001)
Steven Johnson, Emergence: The Connected Lives of Ants, Brains, Cities, and Software (2001)
Clay Shirky, The Power of Organizing without Organizations (2008)
Walter Ong, Orality and Literacy (1982)
Larry Weber, Marketing to the Social Web: How Digital Customer Communities Build Your Business (2007)
Tweet if UJesus/Elizabeth Drescher, PhD
27