twdc 19 20 std cheat sheets all 1 07.24...source: adobe analytics; april 2019; aud comp%s based on...
TRANSCRIPT
SOC
IAL
Total Fans/Followers: 288.5MM
Monthly Engagements: 148.8MM
Monthly Video Views: 111.5MM
Highlights:
#2 Social Brand of the Year
NATIONAL GEOGRAPHIC is the world’s leading destination for premium factual storytelling. Two years ago, NGC pivoted to a radically new programming strategy that focused on creating programming that is as high quality, as powerful, and as valuable as the National Geographic brand itself. This strategy has led to an entirely new breed of big, bold, on-brand higher quality programming. The real differentiator at National Geographic is that we are the only media brand rooted in purpose -- with 27% of net proceeds going back to support the science, exploration and education work of the National Geographic Society -- which connects our storytelling to the front line of what’s next and creates a virtuous cycle of real world change inspired by powerful storytelling.
PRIN
T
Platform:
Fans/Followers: 100.5MM 155.1MM 32.9MM
Monthly Engagements: 4.6MM 143.1MM 1.2MM
Source in notes.
VOD
Total Distribution: 55.1MM HHs
DAI Distribution: 52.6MM HHs
Monthly Transactions: 1.9MM
Monthly Unique HHs: 605K
Time Spent: 72MM Mins
Top Current Content:
#1 #2 #3
DIG
ITAL
Median Age: 49
Median HHI: $78K
M/F Skew: 51% M / 49% F
HH w/ Kids: 36% Index 95
HHI $100K: 38% Index 113
Monthly Reach: 13.4MM
Monthly Video Starts: 5.2MM
Monthly Time Spent: 172.2MM Mins
Video Ad Distribution: (PC/Mobile) 52% / 48%
LIN
EAR
Adults 50+70%
A35-4918%
A25-346%
A18-242%
K2-174% Multi-Cultural A1849:
Caucasian: 75% Index 110
African-Am: 12% Index 79
Hisp/Latino: 13% Index 59
Multicultural: 28% Index 64
Source: Nielsen C3, STD 9/24/18-4/21/19, HH UE April 2019, Reach Total Day Avg. Monthly Past 12 months April '18 - Mar '19 1 min Qualifier based on P2+
Source: Adobe Analytics; April 2019; Aud comp%s based on comScore Media Metrix Multiplatform, April 2019
Source:Social Bakers April 2019; Data includes rollup of all NatGeo brands; #2 brand ranker based on 2018 Shareablee State of Social Report.
Source: comScore Transparency Reports, April 2018 - March 2019, Monthly Average; Penetration based on Rentrak On Demand Essentials.
GeniusMarsLife
Below Zero
National Geographic Magazine• Reaches 29.4MM readers • #1 Magazine in reaching Men • National Geographic publishes 38 local language
editions in 33 different languages which are distributed in 75 different countries
Source: 2018 Fall MRI Study.
National Geographic Traveler• Reaches 9.7MM readers • #1 Travel Magazine in reaching Adults & Men • National Geographic Traveler publishes 18 local language
editions in 15 different languages which are distributed in 30 different countries
Adults 50+51%
A35-4921%
A25-3415%
A18-247%
K2-176%
Households: 88MM
% of U.S. TV HHS: 73%
Monthly Reach: 61MM
Highlights:
Top 25 Net among M25-54
Audience Profile:
Median Age: 58
Median HHI: $60K
M/F Skew: 59% M / 41% F
HH w/ Kids: 22% Index 47
HHI $100K: 29% Index 79