twc2 final ppt
TRANSCRIPT
SPARKSWith URex, You Relax!
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Video of Advertisement
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Content
Competitive Landscape
Final Idea
Prototype
How it solves the problem
Original, Creative & Innovative
Market Research
Business Plan
With URex, You Relax!3
Competitive Landscape What do you use to clear hair/unwanted particles from the shower drains?
WaterBare Hands Clippers Plastic gloves/bags
With URex, You Relax!4
Final Idea: URex Version 4.0
Retractable Handle
With URex, You Relax!5
Prototype
With URex, You Relax!6
Packaging
With URex, You Relax!7
Packaging
With URex, You Relax!8
How URex solves the pain?
Do not need to clear the dirty particles and hair every day
Do not need to get in direct contact with the dirty particles
With URex, You Relax!9
Original? Creative? Innovative?
Original
Improvisation done on the lid
Can be lifted
Creative
Uses sieve instead of holes
Retractable handle
With URex, You Relax!10
Original? Creative? Innovative?
Innovative
Adaption from available product in the market
Simple mechanism
With URex, You Relax!11
Finances Cost of 1 URex (Bulk Price)
Items Cost
Materials:
Packaging:
Sieve S$1.50
Handle S$0.10
Sub-total S$1.60
Plastic Ziplock S$0.20
Manual S$0.10
Cover S$0.80
Sub-total S$1.10
Total S$2.70
With URex, You Relax!12
Finances
Items Cost
Materials:
Packaging:
Sieve(S$1.50 x 50) S$75.00
Handle(S$0.10 x 50) S$5.00
Sub-total S$80.00
Plastic Ziplock(S$0.20 x 50) S$10.00
Manual(S$0.10 x 50) S$5.00
Cover(S$0.80 x 50) S$40.00
Sub-total S$55.00
Total S$135.00
Cost of 50 URex
With URex, You Relax!13
Market Research Do you think our selling price of S$4.90 is reasonable?
YesNo
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Finances
Selling Price: S$4.90
Breakeven Point = 135/4.90 = 28 URex
With URex, You Relax!15
Sales & Marketing
Advertisement
Direct sales
With URex, You Relax!16
Sales & MarketingContacted NTUC
With URex, You Relax!17
Sales & Marketing
Video of Mocca
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Sales & MarketingPost Advertisements on Mocca
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Satisfied Customers
Not only 1!
With URex, You Relax!20
Satisfied Customers
With URex, You Relax!
We have 50!
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Finances Sparks’ Pte Ltd
Profit & Loss Statement
Account $
Revenue
Less Expenses50 x S$4.90 S$245.00
50 x S$2.70 S$135.00
Profits S$110.00
With URex, You Relax!22
Market Research
With URex, You Relax!
We conducted a follow-up survey with buyers after usage of URex.
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Market Research
With URex, You Relax!
Do you feel that URex is useful?% of respondents
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Market Research
With URex, You Relax!
Would you recommend this product to others?
% of respondents
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Market Research
With URex, You Relax!
What improvements you want to see?
Detachable handle
Colours and Sizes
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With URex, You Relax!
THE END!
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