“Feel The Difference”

1

2

Bad congestion

during peak & non-peak

hours 19%

Congestion only during peak hours

80%

Smooth1%

What do you think of the road congestion problem in Singapore?

3

Effective13%

Ineffective14%

Neutral35%

No Idea38%

Do you know if current GPS systems are effective in helping drivers manage traffic

congestions?

4

54%

25%

16%

0%5%

How much are you willing to pay for the subscription?

$0- $10 $11- $20 $21- $30

$31-$40 $41 and above

5

Focus Group

Value Proposition

High differentiation

I won’t buy a new GPS just for that, can it be downloaded onto my phone?

Privacy issues, need to encrypt the data

Speed at traffic light- Will that affect the accuracy of data?

It does not solve peak hour congestion- it is unavoidable. Can only avoid accidents- and how often does that occur?

Assist in choosing between 2 routes that jam every morning.

More beneficial to people who spend more time on the roads. E.g. cab drivers

Yearly subscription fee may be more than the price of a GPS unit- the value for money must be very high.

6

Vision

Solving Misinformation that leads to traffic

congestions

7

Z-28

SMU

9

How will it happen? ISAAC!!

10

Strategy Canvas

Eliminate Reduce Raise Create

11

Issues Tackling privacy issues of car owners

Accuracy of data

Hitting critical mass of 40 000 cars

Precision of tracking system

12

Thank You

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