tvu networks – we bring the world to you tvu networks broadband television platform may 5, 2008...

TVU Networks – We Bring the World to You

TVU NetworksBroadband Television Platform

May 5, 2008

Dan Lofgren

VP Product Management

TVU NetworksEstablished October 2005• Founder: Paul Shen

• creator of CherryPicker• author of Cue-tones• developed HDTV standards• chairman of MPEG4 Syntax Group

• Headquarters: Mountain View, CA• Engineering: Shanghai, China• Sales offices: New York and Boston

Developed core real time P2P technology and complete broadband TV platform• First to deliver P2P synchronized live video transmission

technology• First to deliver automatic cue-tone based real-time in-stream

ad insertion

Began Beta in May 2006

• 300+ TV channels and 18+ million users to date

End-to-End Broadband TV Platform

Proven Technology

Real-Time Packet Replication (RPR)• Synchronized Live TV• Scalable• High-quality• Secure

Integrated solution for commercial TV broadcasters:• Pre-roll/in-content ads• Subscription/pay-per-view• Billing, payment, and reporting tools• Geo-blocking• Scheduling• Quality of Service metrics

Business Model

Broadcasters put up channels

TVU monetizes with ads and subscriptions/pay-per view

TVU shares revenue with broadcasters

AdvertisingBeyond pre-rolls: first cue-tone based automatic real-time targeted ad insertion solution

Revenue sharing with broadcasters.

Revenue optimization: broadcaster can sell ads in its main market and allow TVU to sell in other markets.

High ad acceptance by viewers

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TVU

You can pay millions to put your channels up on a satellite.Or you can call TVU.

1.650.969.6732www.tvunetworks.com

TVU networks – the new TV. Live on the Internet.

TVUBroadcast

BD1000

Value Proposition to Broadcasters

24/7 Broadband TV Monetization Platform

Large Global Audience

Low Cost Distribution Maximum Control

Content OwnerContent Owner

Rapid Deployment

Partners

HP

Star TV (News Corp)

Turner (Time Warner)

Mediacorp (Singapore)

Dolby / Cinea

Telemundo

LA TV

BlueHighwaysTV

Eye Music Network

MAV TV

TV5 (India)

TV9 (India)

ETTV (Taiwan)

Niche Channels:• StarGamesTV (sports)• GOD TV (faith)• Black Belt TV (sports)• Australian Christian Channel• The Auto Channel (sports)• Ann Liguori (news)• Nostalgia TV (classics)• Somagirls.tv (news)• Fun Little Movies (fun)• Omni Broadcast Network

(classics)• NE Angling TV (sports)• Dad Labs (lifestyle)• WGAYTV (lifestyle)• Wildwave (music)• Planetx TV (sports)

http://www.avenuevine.com/archives/CartoonNetworkLOGO-w.gif

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Viewer Success Models

Sports fans

Emigres and travelers

PC TV

Niche content

The TVU Community

18+m Downloads

>150,000 simultaneousViewers on a single channel

4.5m uniques per Month

SummaryComplete integrated broadband TV platform

Large global audience

Low cost: uses a real-time peer-to-peer network

Rights management: geo-filtering and scheduling

Optimized revenue: use ads and/or subscriptions/pay-per-view

Automatic in-content ad insertion

Rapid deployment: plug-n-play broadcast appliance

http://www.avenuevine.com/archives/CartoonNetworkLOGO-w.gif

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tvu networks – we bring the world to you tvu networks broadband television platform may 5, 2008...

Documents

tv channels

new tv

commercial tv broadcasters

month slide

complete broadband tv

channels tvu

rapid deployment slide

tvu community