tvss7 week 1 the way of the startup
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TetuanBValley
Tetuan Valley, OCTOber 2012
Startup School 7: Fall2012
The way of the Startup
“The light that burns twice as bright burns half as long. and you have burned so very, very brightly”
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YOU are here
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STaTE OF MIND “””Welcome to the land of nobody cares”
Population: 6billion
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entrepreneur “My son is now an ‘entrepreneur’. That’s what you’re called
when you don’t have a job” - Ted Turner
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INTrODUCTION “The hardest thing about getting started is getting started”.
- Guy Kawasaki
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INNOVaTION “Because the people who are crazy enough to think they can
change the world, are the ones who do” - Apple's Think Different TV ad campaign
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EXPECTaTIONS “Is this testing whether I am a replicant or a lesbian,
Mr Deckard?”
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TEaM “We must all hang together, or assuredly, we shall all hang
separately” - Benjamin Franklin
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English motherfucker do you speak it?!
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FaIlUrE “Success is the ability to go from one failure to another with
no loss of enthusiasm” - Sir Winston Churchill
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lEaN STarTUP
Lean manufacturing - Toyota Way Lean startup = lean manuf. + customer dev.
Revenues from day 1 Customers and features unknown Low burn, not cheap
“Startups that succeed are those that manage to iterate enough times before running out of resources”
- Eric Ries
B B
B
B
B
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STartup “A startup is an organization formed to for a
repeatable and scalable business model”
WaTErfall
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THE TOYOTa way
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Cust dev
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lean startup loop Build – Measure – Learn
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