Scooty Colony Navratri

Background

• Creating excitement in TA• Conceptualizing new ideas to promote the product• New ways to approach the Target Group• Efficiently communicate about product to TG• Increase Brand awareness of new product scooty • Product Display and education• Hands on experience through test drive

~ Create hype for new users ~ Reach to colonies residential welfare association

to approach TG

Gujarati Culture

Concept

• To approach TG we need to reach to door stem

• Colony can be the ideal place to tape the TG

• Conducting Colony Activity to create awareness and give hands on experience

• Associating with colony for upcoming festival season Navratri~ TVS Scooty will take initiative for

colony Garba~ Organizing Traditional Raas-

Garba in Colony

Colony Activity

• TVS Scooty Present’s: Colony Raas Garba

• Taking initiative and organizing Colony Garba~ Taking approval from Colony

secretary to organise colony garba for there residents

~ Providing General Light, sound & DJ for garba

~ Creating stage with backdrop & Product display

~ Invitation for garba to all residents

Colony Navratri Opportunity

• By doing Navratri in each colony which can benefit us:~ Brand Awareness~ Product Display for 9 days~ Branded Invitation~ 9 Days presence in each

colony~ Direct approach TG

(House wife, Students & Girls)

Partnering on AIR

• Beside being part of colony for 9 days as presenter, we can add more hype to brand & colony

• Associating with Radio Partner, to visit live at each colony & making more exciting

• Making best Garba competition in all 21 colonies out of which the best colony garba will be winning TITLE & lots of exciting prize after 9 days

• Competition will also add special involvement of each colony members to win and come on air

Basic Cost Includes for 9 days per colony

• Décor Rs.7500~ Stage~ Backdrop~ Product Display

• Sound Rs.15000~ P.A System~ CD Player~ Mike

• Lights Rs.2000~ Halogen

• Permission Rs.4000

Approx Cost for 21 colonies

• Per colony Cost Rs.28500.00• Total Colonies (21) Rs.598500.00

• Note:~ The total cost for 21 colonies includes tie up~ Agency Charges @ 15% will be charged extra on final

bill~ Government Tax will be extra