tvp interactive multimedia ad offer - telewizja polska · * own data i-iv 2013 average monthly...
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TVP Interactive Multimedia Ad Offer
www.tvp.pl Smart tv and HBB TV Mobile/SMS Telegazeta
1m of viewers
a month TG: 50+
Source: GemiusTraffic,, 2015
12.5m UU, 250m PV
2015
TVP Platform is one of the top commercial VOD platform in Poland
Viewing
Average time per user
6m UU per month
22m video views per month
41 min
www.tvp.pl Mobile Smart TV/HBB TV
Source: GemiusTraffic, 2015
video offer
Video TVP
Video Ad Forms
Video reach
Varied Target Groups
Pre-mid-postroll, display and branded takeover
opporunities accross TVP platform
31 ,000 video materials
180 TV series, 60 films, 500 programmes
400 new episodes a month
LIVE broadcast
Tennis
Champions League
Handball, Qatar
Rio de Janeiro Olympics
60 publications daily
Top events
Reportage
Interviews
Voice of Poland
Pytanie na Śniadanie
Kabarety
Rolnik szuka żony
Świat się Kręci
top video content
Video TVP
TV series, films, programmes
Video content
Branded
Branding player Screening
FB
Embedding a film
HBB TV/Smart TV TVP.pl
YouTube
Professional production
Television technical backup
Guaranteed quality
Broad distribution
Broad range of the platform
Reaching for younger viewers
Cross- promotion
Produced internauts in mind
Product
placement online
UU 1,2m
PV 97m
Źródło: GemiusTraffic, 01.2015
2015 January
TVP hybrid platform
Hybrid TV
= 3m tv viewers
The TVP hybrid platform was launched in June 2012. Currently it consists of 17 thematic services, including:
1,2 m users a month take advantage of the hybrid TV
VoD library
Case studies
innovative communications
Crossmedia
The most popular teletext service in Poland
Monthly viewing range – 1 milion viewers*
Classified ads and advertising broadcast simultaneously
in 7 TVP teletexts
* Own data I-IV 2013 Average monthly reach of Telegazeta TVP1 and TelegazetaTVP2, Data: TNS Polska IX/2012
TVP1 and TVP2 telegazety (teletext services) reach everywhere TVP is broadcast i.e. 99,8% of Poland’s
territory
Viewers: 50+
12
15
18
26
26
29
32
38
39
39
45
Horoscopes
Auto-exchange
Agro-business
Economic news
Classifieds
International News
Sport news
Weather
National news
Lotto
TV listing
Teletekst marketing
Telegazeta
