tvduffle concur the perfect trip fund awards 2014
DESCRIPTION
TVDuffle discovers what you are watching on TV and shows you travel deals inspired by those shows. We show the best options for travel, and help you book travel to the next games as you watch a football game, or how to go to ruins seen on the Discovery Channel. We partner with TV networks to push the right content for the network and show it to the viewers at just the right time they are interested in it. We can help customize travel plans for you or all your buddies. Discounts and sponsor deals from TV partners and advertisers make it a unique experience that can only be provided through TVDuffle. Networks pay to know who is buying so advertisers know a show’s best demographics to market to, and networks ensure the best deals go to live broadcast viewers. Everything about the travel experience can be tuned to the viewer using the TV content they already show they are interested in. Viewers will pay for the ease of customized travel and deals, and networks will pay to know who their most valuable viewers are and get them to encourage their friends to tune in live.TRANSCRIPT
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Travel Opportunities Inspired by Your Favorite TV Shows
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TV as Travel Inspiration• The TV Viewer Watches a Show
• They Open TVDuffle on Their Phone and ID the Show
• TVDuffle Displays Great Travel Options Inspired by the Show
• The Viewer is Offered Great Deals, Discounts, Schwag, Curated Itineraries, Etc
• They Can Book Immediately, Save it for Later, Share Deals with Friends, Get a Group To Go Together
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Give the Viewer What They Want
When They Want it• Identify What People Watch on TV
• Generate Focused Travel Plans Specifically for Those Viewers
• Present Time Sensitive Deals at Peak Interest in the Topic
• Sports Deals for Football Fans, Tropics for National Geographic Viewers, European Cities for History Channel, Etc.
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Example: TVDuffle Football Edition
• Open TVDuffle
• Find the series of games
• Optimized flights, hotels, charter buses, schwag
• Bookmark, or purchase
• Organize trips with friends for better deals
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TV Network Partners
• Partner With TV Networks and Shows
• Ensure Discounts and Deals are only Available During Broadcast Times
• Provide Network Sponsor Products for Purchase Via the App
• Use Revenue and Deals to Sponsor Discounts on Travel
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Revenue Model
• Affiliate Deals for Travel bookings
• Network Deals for Guaranteed Live Viewership
• Detailed Demographic Data
• Demonstrated Purchase interest
• Sales or TV Sponsored Merchandise
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Accomplishments
• TVOT Hackathon:
• Grand Prize Winner, Mashery, National Geographic, DirectTV, and Peel
• Alpha Prototype
• Gracenote Beta Developer Accelerator Program
• TVDuffle Football Edition Beta Design
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Team and Advisory Board
• Team
• Serena Xu Designer
• Francesco Rossi Engineer
• Mick Darling Business Development
• Advisory Board:
• Phil Sharpe Former SVP Strategy Turner Broadcasting
• Tracy Swedlow CEO InteractiveTV Today
• Jonathan Kaye Hotel and Interactive TV Expert
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Seeking Seed Capital
• $200,000 - Seed
• Full Time / Full Stack Development
• API access
• OTA Travel booking APIs
• ACR (Audio Content Recognition) APIs to ID TV Shows
• TV Schedule Metadata APIs
• Marketing / PR
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Travel Opportunities Inspired by Your Favorite TV Shows
Watch, Search, Book, Travel