Key message:Relate with brand and relevant with target audiences

Single minded: Should deliver only one message

Unique:Could not be copied

Brand association

Can be associated with brand

Can be correctly recalled

Purchase intention:

•Possibility of purchase after seeing the Ad

Principles of TVC Production

ClientAdvertising

AgencyProduction

houseMedia

(television)

Advertising brief (step 1)

Present innovative idea and

storyline (step 2)

Production process (step 3)

Post production and publish

tape to media (step 4)

BẢN YCST CÁC TVC STORYBOARD

TEST CHỌN STORYBOARD

THỰC HiỆN ANIMATIC TVC

TEST ANIMATIC

CHỌN ĐẠO DiỄN,DIỄN VIÊN, CẢNHĐẠO CỤ

QUAY PHIM, VIẾT NHẠCTHU VOICE

DỰNG PHIM, SPECIALFX SOUND

EDIT MIXING

DUYỆT OFFLINE OPTIONCHỈNH SỬA

DUYỆT FINAL VERSION

DUPLICATE VIDEO TAPE GỬI ĐÀI,TV

THỰC HiỆNQuẢNG CÁO

The Briefing Pre-production Production Post-production

Identify the target audience(age, sex, and

demographics…)

Identify the medium of choice; these could include television,

cinema, animation, or even live

Identify budget

The agency or production company talks to the client about what the client wants to say with television

commercial. The production company writes all of the necessary points down and pitches ideas to the client

based upon the information. After the client and production company decide on a few ideas that will

work, the production company will go to work on the next steps of the production process

The Idea (Conceptualizing):

Characters (Characterization)

The Storyboard (Storyboarding)

Pre-production

Pre-production is the first stage of television production. This is when scripts are written, story lines are crafted and a storyboard is developed.

Producers will do research, location scouting, casting and budgeting. Actors will rehearse and the director will plan his approach. This is more

or less a planning stage, making sure that all the elements are in place for production and post-production. A timeline will be established and

producers will coordinate different elements of both production and post-production to ensure the most efficient workflow

Create an environment

Create the animation

Identifying a location

Shoot

Production

Production is the actual taping of the TV show or shoot. Cast and crew are assembled, and the director

will orchestrate the taping and work to shoot as quickly as possible. Production may take place in a studio or on

location

Edit

Mix the Audio

Transfer to Film

The Preview

Produce the Final Release

Post-production

The post-production process includes all video editing, sound editing and exporting of the TV commercial. Video editing is

performed on a non-linear editing system (NLE). The footage is reviewed, and the best performances from the actors are put

together by the editor. Once all of the video editing is completed, the sound is mixed to make the audio levels even. Music and

sound effects are finally added to the commercial. Once completed, the commercial is exported to videotape or hard drive,

depending on the needs of the TV studio, and delivered

An Example about making animation TVC

EXAMPLE OF STORYBOARD

• STT Shot• Duration• Images• Sound • Note

STORYBOARD