PLANIT: THE ESSENTIAL GUIDE TO WHAT’S NEW AT TV3 GROUP

TV3NEW

SEASON LINE-UP

Q4 2017

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CARDBOARD GANGSTERSIRISH TV PREMIERE

I'M A CELEBRITYNEW SERIES

THE PAT KENNY SHOWNEW SERIES

A fresh batch of celebrities are hoping to follow on from Scarlett Moffatt and become jungle royalty, as our favourite jungle show returns to TV3 later this autumn. Ant and Dec will both be returning to host another series, promising to be the best yet. Already there has been some big names linked to this year’s series , including SATURDAYS star Vanessa White, former Corrie favourite Craig Charles, Jamie Vardy’s wife Rebekah, Katie Hopkins and many more! We can’t wait for this one to kick off later this year.

The Irish TV Premiere of arguably the biggest Irish movie in years. Bursting with raw realism, Cardboard Gangsters is a confident and visceral film. Starring John Connors, a group of young Cardboard Gangsters attempt to gain control of the drug trade in Darndale, chasing the glorified lifestyle of money, power and sex.Love/Hate actor Connors, three times the lead for O’Connor now, has gotten better with every film and delivers a commanding performance in his strongest turn to date.

Pat is back, bigger and better, and with the audience at the heart of the programme. This brand new show comes to TV3 this September, debating the big issues and bringing peoples stories to those in power. The Pat Kenny Show will have a live studio audience as he tackles the big stories of the day. This is Pat Kenny at his very best, and is one to watch this autumn.

UEFA CHAMPIONS LEAGUELIVE AND EXCLUSIVE

Fancy an overnight stay in the K Club?Don’t miss our competition in this issue of Planit

The UEFA Champions League returns to TV3 this month for what is sure to be our biggest season yet. Europa League Winners, and fan favourites, Manchester United return to Europe’s top table as they look to become a dominate European force once more, under the leadership of The Special One, Jose Mourinho. Premier League Champions Chelsea and fellow Top 4 finishers Tottenham, Manchester City and Liverpool will also be in Champions League action, all with realistic chances of competing come the knock out stages in early 2018. With some fantastic spot opportunities available now talk to Virgin Media Solutions about getting your brand on the ball this autumn.

TV3 PROGRAMMING

BLIND DATE BRAND NEW SERIES

The brilliantly funny Al Porter brings the world's greatest dating show to TV3, ready for the 21st century. We all know how it works, exactly as before when it dominated our Saturday night viewing! Each week two lucky singletons get to choose between three potential dates each - but they have no idea what these dates look like as they’re hidden behind our iconic Blind Date Wall. Blind Date is set to be great fun for all the family, with laugh out loud moments to enjoy from the comfort of your couch.

After two hugely successful series, Gogglebox Ireland returns for a third series with Ireland's most opinionated and avid TV viewers giving their views on some of the most memorable TV of the past week. Along with your favourite Gogglebox Ireland families, friends (and twins) from the first two series, we’ll enter the living rooms of some new faces from around the country to see some more highly entertaining and sometimes emotional reactions to the previous week’s telly. Gogglebox Ireland – the show that watches telly for you! We can't wait to have this back on our screens!

THE X FACTOR NEW SERIES

The X Factor returns to TV3 this September, as Simon and Co gear up for the biggest series ever. Once again Simon will be joined by our very own Louis Walsh, the unpredictable Nicole Scherzinger and the one and only Sharon Osbourne. Everyone's favourite host Dermot O’Leary will also be returning. This year Simon is looking to shake things up, with some major changes including cutting the number of Weekend Live Shows from 10 to just 6, while star guest artists will perform on both days and auditions will be held at Thorpe Park.

GOGGLEBOX IRELANDNEW SERIES

2 TV3 Q4 Highlights6 3e Q4 Highlights8 be3 Q4 Highlights10 UEFA Champions League 12 Take 5: Upcoming movies 13 On Set with... Iain Stirling14 Planit Meets..Al Porter16 Research18 Digital20 Spot Sales24 Virgin Media Solutions25 Case Study: The Restaurant26 Sponsorship News 27 60 seconds with: Calvin Kelly28 On set with...Matt & Ivan29 Competition 30 One To Watch

IN THIS ISSUE

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BABY HATERBRAND NEW

33-year-old comedian, Joanne McNally 'doesn't want kids EVER...but society continuously tells her 'that’s wrong' and she’s sick of being labelled a "baby hater".Joanne is sure she won’t change her mind but in this documentary she will meet the’ baby opposed’ and the ‘baby obsessed’ to once and for all decide if motherhood is for her.

THE REFUGEE HOTEL BRAND NEW

This brand new Co-Production between BBC and TV3 tells the story of Syrian refugees who have come from Greek and Italian Refugee camps and are being housed at the Abbeyfield Hotel in Ballaghaderreen, Co Roscommon. They can expect a stay for at least 4-6 months while waiting for asylum status and permanent accommodation. Built at the height of the Celtic Tiger, The Abbeyfield Hotel is run by Jaqueline Mullen, who does her very best to help the residents cope with the transition to Ireland. Jaqueline also works with the local community, many who welcome the newest residents, while others are concerned about their arrival. This is a powerful doc, allowing you to see what life is really like in Ireland for these men, women and children.

TRUE LIVES SERIES

THE BABYMAKERSBRAND NEW

This brand new all-access four-part series follow couples and staff through a dramatic year in their quest to make babies.We tell the stories of couples going through fertility treatment at the SIMS Clinic as well as following the doctors and teams trying to make babies. Filmed over a year, the series looks at all angles of modern-day medical baby-making as well as documenting the highs, lows and financial woes of fertility treatment. Prepare for a gripping emotional rollercoaster in this incredible, eye-opening new series.

Buddhist, Denise McCormack (Red Rock, Love Hate and DWTS) wants religion out of the classroom and is going on a mission right to the heart of the church, and state, to make it happen. Denise’s boys attend a local catholic school and she had them baptised in order to get them in there. She bares all in this programme while going face to face with the Iona Institute, Priests, parents and the Government.

PAUL WILLIAMS: THE IRISH JIHADIS BRAND NEW

It's confirmed, ISIS extremists are living in Ireland. The Borough Market attacks in London proved what we feared – jihadis have been living here & using Ireland as a base to launch attacks in the UK. How did this happen? How many terrorists are living here? Are our security forces really prepared to tackle them? Could the next IS atrocity be on our doorstep? Paul Williams investigates Irish Jihadis and asks the question, how safe are we?

GET GOD OUT OF MY CLASSROOM BRAND NEW

THE BRAND NEW TRUE LIVES DOCUMENTARY SERIES BRINGS YOU A COLLECTION HARD-HITTING, EYE-OPENING, THOUGHT-PROVOKING AND REAL STORIES ABOUT IRISH LIVES.

THE TRUE LIVES STRAND WILL COVER A RANGE OF ISSUES THAT FACE IRISH PEOPLE EVERY DAY, FROM HOUSING TO IMMIGRATION, PARENTING TO DRUG ADDICTION.

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ALL NEW & EXCLUSIVE: IBIZA WEEKENDER XXLIbiza Weekender XXL is a brilliantly structured documentary series that provides an insight into the lives of holiday reps working on the magical Balearic island of Ibiza, and the groups of guests that come to stay with them. Based around a fixed-rid set up within a hotel and supported by excursions to party hotspots across the island, our cameras follow the reps every move as they navigate their way around a summer full of hopes, dreams, loves and fears, all while dealing with their guests. Not for the shy and retiring type, that’s for sure…

3e PROGRAMMING

More 3e content is NOW available on 3player.

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ALL NEW: UPLOADED S9Each season of the internet clips comedy series has proven to be a ratings success story, which has seen it become 3e’s most successful home-produced brand.After garnering solid figures, it was decided by the production team to tackle a new direction and make the programme more family-friendly. This change in style and approach along with a new time-slot proved to be a wise one, resulting in consistent high ratings for Uploaded.

ALL NEW: CELEBABILITYThis brand new hilarious entertainment show pits a group of five friends against five celebrities in a series of hilarious rounds, all based on the unusual skills the celebrities believe they possess. Hosted by funny man Iain Sterling, CelebAbility is full of laugh out loud moments that will leave you rolling on the floor. This has family favourite written all over it!

ALL NEW: DATING IN THE DARKThe dating show with a difference comes to 3e as we follow six singletons as they move into a luxury countryside mansion and date each other in The Dark Room. But, after getting up close and personal, will they be turned off when the lights are turned on and they finally get to see each other? It’s a whole new world of dating!

ALL NEW: GORDON BEHIND BARSGordon Ramsey attempts to get prisoners working and paying something back into the system, while giving them the right skills to make them more employable on their release. Gordon serves his time in HMP Brixton and sets up Bad Boys Bakery, while training a group of prisoners who are doing time for offences including theft, burglary and robbery. The experience gives the prisoners the opportunity to gain a nationally recognised qualification and then puts them to work. This series is a real eye-opener to life on the inside and what could be a way back for many.

ALL NEW:THE INSIDER:REGGIE YATESReggie Yates spends one week in Bexar County Jail, Texas, eating, sleeping and working alongside the inmates. America incarcerates more people than any other country in the world, and the largest population of inmates are housed in Texas. What is life really like on the inside, and what is the real impact of being locked up in America's criminal justice system?Reggie is going to find out.

ALL NEW: JONATHAN ROSS:FOOL US VEGASThe brilliant Jonathan Ross returns for this entertainment extravaganza that stars the world famous magic double act - Penn & Teller. This spectacular show throws down the gauntlet to every magician from around the world to perform their most mystifying tricks to fool Penn & Teller. This really is great fun for all the family!

JUDGE ROBERT RINDERRobert joined the National Youth Theatre at the age of 14, alongside David Walliams and Matt Lucas, but says he gave up acting after facing Benedict Cumberbatch in an audition and realising he was "too good".He is best friends with Benedict, and Benedict was even ordained to conduct Judge Rinder's civil partnership ceremony!

ALL NEW: JUDGE RINDERA brand new series of Judge Rinder comes to 3e this Autumn to hear more real small-claim cases. As ever, each show features two or three different disputes with both sides presenting their version of the facts. After interviewing witnesses, defendants and claimants, Rinder rules on each case with all participants agreeing to abide by Rinder’s decision.

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FUN FACT

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ALL NEW: MIDSOMER MURDERSPlayed with an arch wit by the charismatic Neil Dudgeon, DCI John Barnaby investigates murder and mystery in the green and pleasant lands of Midsomer County. From vicious rivalries within the competitive cycling world, to unidentified flying objects sighted over Midsomer pastures, this otherwise peaceful place can prove a surprisingly lethal place to call home.

be3 PROGRAMMING

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ALL NEW: LONG LOST FAMILY AUSTRALIABased on the BAFTA and multi award-winning series, Long Lost Family comes to Oz. Presented by Chrissie Swan and Anh Do and featuring private investigator Julia Robson, this series will once again attempt to reunite close relatives after years of separation. It has emotional rollercoaster written all over it, and is one not to be missed.

ALL NEW: MISS MARPLE S3Everyone’s favourite elderly spinster / part-time amateur consulting detective, returns to help friends and relatives solve mysterious murders.

This series see Miss Marple revisits the glamorous Bertram’s Hotel in the heart of London, where she once stayed as a young girl. As ever, she enjoys the traditional décor, the impeccable service – and an unmistakable atmosphere of danger behind the highly polished veneer.

ALL NEW: THE CHASEBradley Walsh presents this gripping quiz challenge as four contestants pit their wits against ruthless quiz genius the Chaser, all in the hope of winning a potential prize pot worth thousands of pounds.Can our contestants beat the Chaser or will they have to look at their smug faces when they catch them?

ALL NEW: WENTWORTH S5Wentworth has built a reputation for delivering a world with unexpected twists and turns where no character is safe. The conclusion of series 4 left fans struggling to recover from arguably one of the most epic season finales in TV drama history, as audiences sat on the edge of their seats screaming, crying and sobbing in disbelief as they watched the show’s most iconic character Bea ‘Queen Bea’ Smith being stabbed.

Fans are now crazy with anticipation as what to expect when the world’s best prison drama returns later this autumn to be3.

The haunting theme tune is played by Celia Sheen on a theremin. The instrument was invented in Russia in 1919 by physicist Leon Theremin.

Midsomer Murders is one of the most popular drama series on television and is shown in over 200 territories worldwide. Ratings have never dropped below 6 million, even when John Nettles quit the show.

Series 17 saw 12 locals strangled, 13 poisoned, 16 drowned – including one in a vat of soup! – four killed by bow and arrow attacks, and six decapitated.

Each two-hour episode takes five weeks to film and averages three deaths.

In the hard winter months, the cast have learned to suck an ice cube before any dialogue, this then hides the frostiness of the outside atmosphere. As the ice cube melts their breath becomes transparent, which works particularly well if the episode is set at a summer barbecue.More be3 content is NOW available

on 3player.

5 THINGS YOU PROBABLY DIDN'T KNOW ABOUT MIDSOMER MURDERS...

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SPORT

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UEFA CHAMPIONS LEAGUE:CAN MANCHESTER UNITED BECOME THE CHAMPIONS ONCE MORE...?

It may seem like a life time ago for United fans since their beloved Red Devils seriously contended in the latter stages of the UEFA Champions League.

This alone could prove to be the best signing of the season, capturing the man who was a mainstay and key performer in Chelsea’s relentless march to the title last season.

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But in fact, it has only been a couple of years since they limped into the Europa League, following a 3rd place finish in their Champions League group, a group many expected them to steamroll.

Since then, Van Gaal has left, several big names have departed and The Special One has arrived and successfully guided a new look United in through the back (Europa league) door to the group stage of this seasons competition. Having spent over £145m in the summer Jose Mourinho has slowly but surely put his stamp on this United team. Gone is the clubs all-time leading goal scorer, Rooney deemed surplus to requirements, and several more of the faces that were key to successes under Sir Alex.

Jose now, almost, has the squad he believes can finally once again challenge not only in the Premier League but in the Champions League. He has proved extremely shrewd in the transfer market of late, bringing in winners and leaders, something the United of recent seasons had lacked. Last Summer Paul Pogba returned to Old Trafford on the back of

winning 3 consecutive Serie A titles and after a mixed first season, Pogba looks set to play a major role in United’s push across all competitions this time around.

Mourinho has also brought in Nemanja Matić from his previous employers, Chelsea. This alone could prove to be the best signing of the season, capturing the man who was a mainstay and key performer in Chelsea’s relentless march to the title last season. His arrival is set to free Pogba up to become the player Mourinho always intended him to be for his United team. A powerful ball runner, with an eye for a killer pass and strike on goal up their with the worlds best.

Romelu Lukaku was snatched from under the noses of Chelsea and is now set to lead a powerful and formidable United attack that look sure to eradicate the scoreless draws that cost them so many points last season. At the back Jose has managed to keep hold of the surperb shot-stopper David de Gea, while adding even more power to their back line with the arrival of Victor Lindelöf.

After a nervey start Jose has given the young Swede time to adapt to the English game, but we're sure he will shine for United this season.

The Verdict:Jose has made some key signings this summer, right through the spine of this United side, this coupled with the increasing experience and confidence of some of his younger stars, including Rashford, Lingard, Martial and Bailly, this squad finally look to have their swagger back and being a team capable of rolling over any other, home or away. If their start to the Premier League is anything to go by, it looks like this could be a season to remember for Manchester United fans.

SPORT

ON SET WITH...MOVIES

THE BOY NEXT DOOR IRISH TV PREMIERE

FAST & FURIOUS 7IRISH TV PRIEMIERE

A woman, separated from her unfaithful husband, falls fora younger man who has moved in next door, but their torrid affair soon takes a dangerous turn.

The crew thought they'd left the criminal life behind. They'd defeated terrorist Owen Shaw and went their separate ways. But now, Shaw's brother, is out killing the crew one by one.

Upcoming movies worth staying in for!

RIDE ALONGCRIME COMEDYSecurity guard Ben must prove himself to his girlfriend's brother, top police officer James. He rides along with James on a 24-hour patrol of Atlanta.

THE GREEN MILECLASSICThe lives of guards on Death Row are affected by one of their charges: a black man accused of child murder and rape, yet who has a mysterious gift.

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MISSION IMPOSSIBLE 5IRISH TV PREMIERE

TAKE 5

Ethan and team take on their most impossible mission yet, eradicating the Syndicate - an International rogue organization committed to destroying the IMF.

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IainStirlingCelebAbility is a brand new physical comedy entertainment show on 3e that asks ‘are celebrities really better than members of the public?’

We chatted to CelebAbility host, Iain Stirling to find out all you need to know about this hilarious new 3e show.

Iain, it’s a fantastic show, how do you feel about it?I’m absolutely buzzing to start the show and find out how truly talented our celebrities are. Are celebrities fundamentally better than members of the public? It’s about time someone found out!

Who can we expect to see taking part in this series of the show?We have loads! Vicky Pattison from Geordie Shore, Love Island’s Olivia Buckland, Mikey North from Coronation Street, TOWIE star Joey Essex, Olympic champion Jade Jones, Made in Chelsea star Stephanie Pratt, actor and presenter Joe Swash and

comedian David Morgan… to name a few!

What will the celeb have to actually do? The celebrities on this all have a silly skill or silly talent, and then they take on a member of the public at that talent. So it’s kind of like a raunchy Eggheads – they take each other on and then the winner stays in the game, so it has that Eggheads kind of vibe.

IT SOUNDS GREAT, WE CAN’T WAIT TO GET HOOKED!

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The hilarious Al Porter is front and centre as the world's greatest dating show comes to TV3, ready for the 21st century.

You know how it works, exactly as before! Each week two lucky singletons get to choose between three potential dates each - but they have no idea what these dates look like as they’re hidden behind our iconic Blind Date Wall. Once they've heard from each of their potential suitors and have chosen their date they are quickly whisked off on a romantic getaway, to find out a little bit more about each other. Then our two couples from the previous show return tell us how they got on during their romantic trip away.

Blind Date IS COMING TO TV3...

PLANIT MEETS... AL PORTER

Was it love at first sight? Or can they not stand the sight of each other? We find out when they take their seats on our sofa and tell all to Al!

We spoke to Al about what we can expect from this brand new / old series! Could he turn it down?I leaped at the chance to do it! Since I was a kid on stage in the Olympia all I've ever wanted to do was cheer people up and entertain as many people as possible. I remember watching shows like Blind Date with Cilla as my Mam ironed and my Nana laughed and it doing just that - cheering us all up!”.

It’s easy to see how excited the Dublin native is, and how much he’s looking forward to bringing

this fantastic show to a whole new generation. “To think I've the opportunity to be welcomed into people's homes each week on TV3 for a bit of shiny, silly fun is a privilege and I hope people love it! Most fun for me, is like my Panto and radio work, Blind Date on TV3 will be broad fun, family entertainment! ...Now, to practice saying "what's your name, where do you come from?!”

BLIND DATE, COMING SOON TO TV3.

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RESEARCH

1 Coronation Street

Emmerdale

Britain's Got Talent

Live: Aintree Grand National

UEFA Europa League Final Live: Man Utd V Ajax

Diana: Our Mother

Ant & Dec's Saturday Night Takeaway

UEFA Champions League: Man City V Monaco

The Voice Uk

Horse Racing

12.25

7.91

7.18

6.56

5.71

9.93

7.77

6.59

6.13

5.49

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3

4

5

6

7

8

9

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TV3 TVR'S

SHOWS FROM TV3 GROUP

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TOP 10

1 Celebrity Big Brother

Coronation Street

Big Brother 2017

The Graham Norton Show

International Friendly: Germany v England

Catchphrase

The Thread

Tipping Point

Love Island

Conor McGregor

4.28

2.86

2.38

2.09

2.04

4.01

2.39

2.25

2.08

2.01

2

3

4

5

6

7

8

9

10

3e

Source Top Programmes: Nielsen TAM/Consolidated data 1st January – 31st August 2017/Any day any time best episode/All Individuals

TVR'S

CoronationStreet

Extremely popular with Housekeepers with

Kids and Women 2534 audiences, delivering

36% and 39% respectively ytd

Live: Aintree Grand National

coverage across the day reached 691,000

individuals

Diana: Our Mother

peaked at 362,000

individuals

CELEBRITYBIG BROTHER

Celebrity Big Brother final reached

343,200 viewers

Midsomer Murders

The best performing episode on the 21st March delivered 89k

viewers

Big BrotherOver 1.4million

viewers have tuned into any Big Brother

show across June-July

VeraVera delivered an

average viewing share of 5.5% for Women 35-54 and 5.4% for

Hskprs

Germany vEngland friendly

Viewing of the Germany v England

game on 22nd march peaked at 172,000

viewers

3News3News at 10 has reached 36% of

Adults15+ TV Universe YTD

TV3 Group’s share of viewing across January – August is up over +56% year on year. Within this, the flagship channel TV3 is seeing share growth of +36% across the period. The return of both Coronation Street and Emmerdale to the schedule played a central role in driving this share increase and leveraging audience inheritance to grow viewer numbers later in the schedule across our home grown entertainment/factual content.Red Rock, Gogglebox and Pat Kenny all returned in January delivering higher viewing numbers than their previous series in 2016.

Red Rock returned in January for its third season with viewing figures averaging close to 200,000 viewers per episode (197,000). This Jan-May figure is up on av. +22% vs. the same period in 2016. The season finale in May delivered on av. 204,000 viewers, +21% on previous year’s 169,000 for the finale.Gogglebox proving to be an even bigger hit second time around. It quickly established itself in its new Wednesday night 9pm slot and saw audience growth of +4% vs. Season 1 performance.

On av. 183,000 tuned in per episode, delivering solid average viewing shares against key commercial trading audiences like Adults 2544 (16% share), Adults 1534 (15% share), Housekeepers with Kids (over 14% share).Pat Kenny Tonight’s second series saw an 8% improvement on average viewing numbers vs. first series. The 1544 cohort saw audience growth of +16% driven by inheritance from Red Rock.

1 Midsomer Murders

Coronation Street

The Chase

Vera

Victoria

Long Lost Family

Wentworth

Benidorm

3News at 10

Poirot

2.37

1.93

1.52

1.51

1.50

2.28

1.62

1.52

1.50

1.50

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3

4

5

6

7

8

9

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be3 TVR'S

HOME GROWN CONTENT SUPPORTING SOAPS DRIVE GROWTH IN SHARE OF VIEWING

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DIGITAL

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81% of all plays

DIGITALPERFORMANCE

Top Shows

1,667,958 streamsacross our platforms

447,443Virgin Media Player 3player

1,220,515

Coronation Street EmmerdaleCelebrity Big Brother Ireland AMLove Island Red RockThis Morning CBB's Bit on the SideJudge Judy The Six O'Clock Show

1.

3.

5.

7.

9.

2.

4.

6.

8.

10.

80% mobile

August 2017

23% male

20% desktop

77% female

598,472

Virgin Media Streams – Unique Users under NDA

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Unique Users

SPOT SALES

UEFA CHAMPIONS LEAGUEMan Utd & Liverpool are back!

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Packages available for all 16 Tuesday Night Matches from Aug 2017 to May 2018

13 Game Package €32,000 (Sept – May) 6 Game Package €20,000 (Sept – Dec)8 Game Package €25,000 (Feb – May)Per Game €3,500VOD packages €35cpm

Bespoke packages available on request(+20% for PIB)Contact: sales@virginmediasolutions.ie or 01-4193314

UEFA Champions League returns for a brand new season, which is set to be the biggest ever with six British based teams in the group stages. TV3 brings you the biggest Tuesday night action from across Europe.

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SPOT SALES

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9 Meeting Package: €7,000*November Package: €3,500*December Package: €4,000**+20% for PIB

VOD Packages also Available :€10,000 spend – Q4 rate of € 25CPM €15,000 spend – Q4 rate of €20CPM

Please note all VOD ads will need to be site served by TV3Contact: sales@virginmediasolutions.ie or 01-4193314

November 2017 Friday 17 November 2017 1330-1600 Cheltenham Open MeetingSaturday 18 November 2017 1330-1600 Cheltenham Open MeetingSunday 19 November 2017 1330-1600 Cheltenham Open MeetingSaturday 25 November 2017 1330-1600 Haydock: Betfair Chase December 2017 Saturday 2 December 2017 1330-1600 Newbury: Hennessy MeetingSaturday 9 December 2017 1330-1600 Sandown: Tingle CreekSaturday 16 December 2017 1330-1600 Cheltenham TBCStaurday 23 December 2017 1330-1600 Ascot: Long Walk Hurdle Tuesday 26 December 2017 1300-1530 Kempton: King George

The 2017/2018 National Hunt season begins this November live on TV3 with the goal for horses, trainers and owners alike to be in the winners enclosure come March at the 2018 Cheltenham Festival.

THE ROAD TO

STARTS ON TV3 CHELTENHAM

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VIRGIN MEDIA SOLUTIONS

For more information on sponsorship opportunities contact brand@virginmediasolutions.ie

CONTENT OPPORTUNITIES

CAN YOUR BRAND AFFORD TO MISS OUT?

CHRISTMAS OPPORTUNITIES WITH TV3 GROUP

OWN DRAMA ON TV3

10” Christmas checklist for three weeks in December which will air at 7pm, 8pm and 9pm on TV3, 3e and be39 a day for 24 days – 216 spotsThe 10” time stamp would reach 138,000 across the 3 channels against Housekeepers, 263,000 against individuals and 67,000 against Adults 25-44.

This package will include the ownership of four hard-hitting Irish dramas which will air on TV3 from the end of December and into 2018.The package will give the sponsor the opportunity to link its brand with high quality, home produced Irish drama. Darklands is an all-new, six-part crime drama set amidst a gang-war in Dublin's inner-city and tells the story of Damien Dunne, a 16-year-old boy in his final year of school who dreams of becoming a professional MMA fighter. Following a successful first series, ‘Smalltown’ returns to TV3 starring Pat Shortt and TV3’s drama ‘Red Rock’ returns in the New Year with 23 episodes across 2018.From the makers of ‘The Guarantee’, ‘The Bailout’ is a two-part drama series that tells the story of Ireland’s government, led by Brian Cowen, as it desperately tried to avoid handing over governance of the economy to outsiders.

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DRESS THE IRELAND AM SET:From the December 1st to January 5th, your brand will turn the Ireland AM set into a White Winter WonderlandYour brand will also enjoy a mention in the credits of the show throughout the day.An in show promotion running for two weeks on Ireland AM while the set is dressed.A 60’’ in show branded VT will air every day for two weeks.

CHRISTMAS MARKETS:Xposé will host a two day Christmas Market in a Dublin City Centre location in association with your brand.Day one will see Ireland’s top press and digital influencers attend the exclusive Christmas event.The second day will see our

COUNTDOWN TOCHRISTMAS

Xposé viewer’s get a chance to attend this fabulous festive event and enjoy some hot chocolates and goodie bags supplied by your brand.The competition will be run across Xposé in the lead up to the markets.

CHRISTMAS GIVING TREE:Your brand will take ownership of the beautiful Christmas Giving Tree within Six O’Clock Show.The tree will be the main focus on the Six O'Clock Show Christmas set with 24 numbered baubles on the tree.Each day one viewer will have the chance to come on air and select a bauble on the treeYour brand would be mentioned during the segment and each day the winner and prize will be posted to Six O'Clock show Facebook thanking your brand.

series. The Restaurant format has key elements that make it very compatible with the AFP model, allowing a brand to be part of the story in an organic way that enhances the viewer’s experience.VIP works closely with TV3 to make sure the shows are promoted on all platforms along with a coordinated press and social media plan and at all stages the brand are involved. In 2017 The Restaurant was sponsored by Gas Networks Ireland with exceptional product placement from Nespresso and Winesdirect.ie. Across all 6 episodes that were filmed in Marco Pierre Whites’, Gas Networks Ireland had title stings at the top and tail of each episode along with centre break stings at the beginning and end of each ad break. Adding this to the pre roll stings online and the micro site developed by TV3, this partnership allowed GNI to expand on its customer base beyond the 674,000 customer based that existed in Ireland.

The Restaurant has been challenging well known celebs with a passion for food since 2003. The format created by Vision Independent Productions (VIP) has seen actors, broadcasters, sports stars and politicians all try to become the head chef in the restaurant and serve up their menu to diners and critics who don’t know the identity of the famous person in the kitchen until the end of service, when the celebrity steps from the kitchen into the dining room to get their star rating. The format has been successfully adapted overseas and in 2015 Chef Marco Pierre White joined the critics table for the Irish production on TV3.The Restaurant is an Ad Funded Production (AFP) on TV3. VIP has developed successful AFPs like Super Garden on RTE and Neville’s Doorstep Challenge for TV3. The AFP model is much more than sponsorship stings around the show, it allows the brands to be integrated into the content of the TV show and the online and social media world around the

CASE STUDY The Restaurant

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Talk to the Virgin Media Solutions team about how we can bring your brand to your audience this Autumn.

Product placement in The Restaurant is more than an opportunity for branded content on camera, it becomes part of the editorial flow and story of each episode. This was highly evident with the placement and expertise of Winesdirect.ie as they were called upon to pair their wines with diners’ meal while also explaining their choice and offering their opinions and knowledge to the viewers. Similarly, when the meal and wine had been consumed, The Restaurant had the perfect after dinner coffee to offer its patrons courtesy of Nespresso. It is because of fantastic programme sponsors and product placement partners that quality AFP can be produced for the Irish audience and TV3 look forward to more successful endeavours in the future.

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INDUSTRY NEWS

IN THEPICTURETV3NEW SEASONLAUNCH 2017

Did you always want to work in media? Ever since I realised the dream of a footballer wasn’t happening, yes. When I immersed myself in my college degree I knew that the advertising world was where I wanted to be.

What is your favourite TV ad of all time? Nike Samba Advert with the Brazilian Football team in the Airport. Everyone remembers this classic!

What is the best part of your job? It’s always changing, never stagnant, and the odd party/event now and then is good, I suppose… It’s an industry that if you put in the hard work you can actually see the results pay off first hand.

How do you unwind at the weekend? Going out with my mates mainly. Not staying inside.

What was your very first job?Working in the family butchers. I really just went into media to stop working Christmas Eve in the butchers!

What was the first album you bought?50 Cent – The Massacre. A Classic!

What could you not live without? Water. But realistically, probably a TV

What was the last movie you went to see?Star Wars – Rogue One. I thought it was Episode 8 until the last 5 minutes…. I was very confused at the end of it.

If you took part in Celebrity Big Brother, which three Celebrities would you like to take part with? Valentino Rossi, Will Ferrell and Clint Eastwood…… And Rachel Riley as a surprise entrant half way through!

So, I started in Core Media pretty much 2 years ago after I graduated from DCU with a degree in Marketing, Innovation and Technology. Don’t know where that time went, although I was warned that time flies in this industry as you are always working a few weeks ahead of yourself! Currently I am a Client Associate AV Buyer in the AV team. I was interested in all things media and how it really works so there isn’t really a better place to start off your career in media than Core Media.

60 SECONDS WITHCalvin KellyClient Associate AV Buyer - Core Media

SUZUKI SPONSORS

THE X FACTOR

XPOSÉ BEAUTY BUS

SPONSORSHIP NEWS

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Suzuki will sponsor family entertainment favourite The X Factor, in a one year deal worth a significant six figure sum.The sponsorship will see idents in and out of all commercial breaks and pre-roll stings on catch-up episodes of the programme on 3player and on the Virgin Media Ireland Platform. The partnership will see the launch of a unique tie in featuring legendary X Factor Talent and a series of challenges around the recently-launched Suzuki Swift. Speaking about sponsoring The X Factor for 2017, Tammy Charnley – General Marketing Manager Suzuki GB said;"We are delighted to be expanding our presence in Ireland, and working with TV3 and The X Factor is the perfect way for us to do this."

From May 11th until June 1st 2017 Xposé, in partnership with Vichy travelled the length and breadth of the country visiting fans from Galway, Wexford, Limerick, Cork and Dublin in a specially converted Beauty Bus offering patrons beauty treatments from facials to make-up applications by top make-up artists using Vichy products.

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ON SET WITH...

How much are you looking forward to getting started on The Tonight Show?MATT: I hate waiting around to do something once I’ve agreed to do it, so I would start tonight if I could.IVAN: I’m genuinely excited about, co-presenting the forthcoming Tonight Show on TV3, because it provides a unique platform for late-night reflection on the day’s events and current affairs. This slot is well-established on the media landscape and we hope it will be an appointment to watch before nodding off.

What are you trying to bring to this new show?MATT: Lots of things. Enthusiasm, energy, a willingness to question without fear or favour and to find out things that we might not know or need to know.IVAN: Overall, our intention is to provide an engaging, lively focus of information and debate that will cover the issues that affect people’s lives and resonate with their current affairs needs..

What dynamic do you think you will bring to The Tonight Show?MATT: I have few enough set opinions - other than on Donald Trump - and I’m always looking to find out things for myself and for whatever audience I’m serving.IVAN: The dynamic I hope to bring to the show will firstly be based on my life experiences of: more than 20 years as a constituency TD (knowing the way politicians think and operate); understanding rural Ireland as a former farmer and Minister for agriculture; entrepreneurial/business insights from developing a high-street retail betting operation from nothing to €200 million revenues and then going bankrupt; several years of media experience on radio/TV and as newspaper columnist; mundane realities of family life as a husband and father of four grown-up children.

How important do you think it will be to have live viewer engagement and insights throughout the show each night?MATT: Very. The programme is for the viewers. I never try to pretend to know it all, because I don’t,

Hosts of The Tonight ShowMatt Cooper & Ivan Yates

nowhere close to it. I’m always interested in other people’s expertise and insight - if not necessarily their opinions - and I’m always interested in things that make me better informed and hopefully wiser. IVAN: Viewer engagement will be an essential ingredient in the programme with instant reaction through social media being relayed on air – especially discerning criticism/abuse of the presenters. I believe the show will be serious, without the presenters taking themselves too seriously. My own style of presentation and punditry hopes to involve self-deprecating humour and irreverent commentary about the most self-important people.

How much are you looking forward to working with your new co-host?MATT: I always enjoy a new challenge and, I hope, embrace them.IVAN: Working with Matt promises to be a most interesting learning curve, given his vast experience as a national

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newspaper editor and established successful broadcaster. While we probably have a lot in common, hopefully our different perspectives and varying opinions will illuminate the national conversation. I expect I’ll be less PC that him generally, but that he’ll be probably better informed – that never held me back before.

The Tonight Show, Tuesday, Wednesday and Thursday at 11pm on TV3.

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Question:Blind Date comes to TV3 this autumn, but who will host the show?Email you answer to Sophia.Powderly@virginmediasolutions.ie

Win! An overnight stay with breakfast and dinner at the stunning K Club.

Got a question or comment for us? If so, please contact planit@tv3.ie. Copyright 2017 TV3 Group. All rights reserved. TV3 Group has taken reason-able care in the collation of the information contained within but cannot be held responsible for any inaccuracies. In particular, while all scheduling times and dates are correct at time of publication, these are subject to alteration without notice.

Virgin Media SolutionsTel: +353 1 4193309 Fax: +353 1 4193317Email: sales@virginmediasolutions.ie

So you’re at it again! House hopping most weekends with an endless list of celebs! What do you most enjoy about it?Honestly it's my genuine love of people, arriving a stranger and sometimes leaving a friend. I'm totally fearless of celebrities and I'm extremely nosy. I love seeing if they are just like us and they usually are!!!!.

From this series, who were you most looking forward to moving in with and why?Katie Hopkins. I'm intrigued to see if I'll like the allegedly 'most hated woman in Britain'.

Lucy KennedyLiving with Lucy

And if we really pushed you… who were you most surprised by in this new series?Can't tell you. But it wasn't a pleasant surprise!!!

Would you ever have any of your roomies from this series move in with you? And if so who?Defo Kellie Maloney. She's such easy company and a really, really nice person. Very interesting too.

You are living with some brilliant characters this series, but if you could choose any celeb, who would you most like to film a Living with Lucy with?

Probably Pierce Morgan because quite simply, I love him.

Thinking about everyone you have lived with for living with Lucy, who would you most like to move in with again and why?I'd move in with Shane Long again cause I love his wife Kayleah, we've stayed in touch and love the chats!!!

Sum up this new series of Living with Lucy in 3 words?Must see TV.