tv viewing trends
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TV Viewing Trends. Sydney-Glace Bay EM - Diary. Updated Spring 2014. Market Info. Maps & Demographics. Sydney-Glace Bay EM. Where is it?. YT. NT. NU. BC. AB. NL. MB. SK. NL. QC. PE. ON. NB. NS. EM Map. Sydney-Glace Bay EM Demographics. Population Estimates (000). - PowerPoint PPT PresentationTRANSCRIPT
1
TV Viewing TrendsSydney-Glace Bay EM - Diary
Updated Spring 2014
2
Maps & Demographics
Market Info
3
Sydney-Glace Bay EMWhere is it?
BC
ABSK MB
ONQC
NL
NBNS
PE
NL
YT
NTNU
4
EM Map
5
Sydney-Glace Bay EM Demographics
P2+P2-11
P12-17P18+
P18-34P18-49P25-54P35-54
P55+F18+
F18-34F18-49F25-54F35-54
F55+M18+
M18-34M18-49M25-54M35-54
M55+
0 20 40 60 80 100 120 140 160
135.413.1
9.5112.8
25.750.649.7
36.750.4
59.913.4
26.626.6
19.427.1
52.812.3
24.023.0
17.323.3
Population Estimates (000)
Source: BBM Canada Geographical Reference Guide 2011-2012
6
Reach, Time Spent, Average Quarter Hour Audience
People Aged 2+
7
People 2+ - Weekly Reach %
Run of Schedule: M-Su 6a-2a
Source: BBM Canada ; InfoSys+TV Diary; Sydney-Glace Bay EM; Total TV
Spring Fall0
102030405060708090
10093.7 95.895.5 92.793.2 95.393.9 91.389.2
92.692.9 91.592.2 94.392.2 93.195.1200620072008200920102011201220132014
8
People 2+ - Weekly Time Spent - Hours
Run of Schedule: M-Su 6a-2a
Source: BBM Canada ; InfoSys+TV Diary; Sydney-Glace Bay EM; Total TV; Per Capita Hours based on BBM population estimates
Spring Fall0.0
5.0
10.0
15.0
20.0
25.0
30.027.8
25.127.4
24.426.4
23.0
27.7
23.322.724.2
25.523.3
27.3
22.022.5 22.222.9
200620072008200920102011201220132014
9
People 2+ - AQH Audience (000)
Run of Schedule: M-Su 6a-2a
Source: BBM Canada ; InfoSys+TV Diary; Sydney-Glace Bay EM; Total TV; AQH = Average Quarter Hour Audience
Spring Fall0
5
10
15
20
25
3028.4
25.5
27.8
24.8
26.8
23.1
28.1
23.222.523.9
25.1
22.5
26.4
21.421.3 20.922
200620072008200920102011201220132014
10
People 2+ - Weekly Reach %
Prime: M-Su 7p-11p
Source: BBM Canada ; InfoSys+TV Diary; Sydney-Glace Bay EM; Total TV
Spring Fall0
102030405060708090
100
87.2 89.391.287.286.8 89.787.1 84.9
80.686.687.5 86.389.3 88.586 87.190.1
200620072008200920102011201220132014
11
People 2+ - Weekly Time Spent - Hours
Prime: M-Su 7p-11p
Source: BBM Canada ; InfoSys+TV Diary; Sydney-Glace Bay EM; Total TV; Per Capita Hours based on BBM population estimates
Spring Fall0.0
2.0
4.0
6.0
8.0
10.0
12.0
9.68.8
9.7
8.78.98.5
9.58.7
8.29.19.4
8.6
9.7
8.18.2 8.38.7
200620072008200920102011201220132014
12
People 2+ - AQH Audience (000)
Prime: M-Su 7p-11p
Source: BBM Canada ; InfoSys+TV Diary; Sydney-Glace Bay EM; Total TV; AQH = Average Quarter Hour Audience
Spring Fall0
10
20
30
40
50
60
48.9
44.7
49.2
44.145.342.9
48.0
43.040.7
44.846.2
41.6
46.8
39.539 39.342.1
200620072008200920102011201220132014
13
Reach, Time Spent, Average Quarter Hour Audience
Children Aged 2-11
14
Source: BBM Canada ; InfoSys+TV Diary; Sydney-Glace Bay EM; Total TV
Spring Fall0
102030405060708090
100
87.994.896.8
93.293.898.3
92.287.086.3
92.485.4
98.7
89.294.0
88.9
97.994.8200620072008200920102011201220132014
People 2-11 - Weekly Reach %
Run of Schedule: M-Su 6a-2a
15
Source: BBM Canada ; InfoSys+TV Diary; Sydney-Glace Bay EM; Total TV; Per Capita Hours based on BBM population estimates
Spring Fall0.0
5.0
10.0
15.0
20.0
25.0
12.8
17.418.3
16.0
18.9
13.0
15.2
12.213.5 13.5
18.0
14.0
21.1
15.0
11.1
14.8
12.6
200620072008200920102011201220132014
People 2-11 - Weekly Time Spent - Hours
Run of Schedule: M-Su 6a-2a
16
Source: BBM Canada ; InfoSys+TV Diary; Sydney-Glace Bay EM; Total TV; AQH = Average Quarter Hour Audience
Spring Fall0
0.5
1
1.5
2
2.5
1.4
1.71.8
1.6
1.9
1.2
1.4
1.1
1.31.2
1.7
1.3
2.0
1.4
1
1.31.2
200620072008200920102011201220132014
People 2-11 - AQH Audience (000)
Run of Schedule: M-Su 6a-2a
17
Source: BBM Canada ; InfoSys+TV Diary; Sydney-Glace Bay EM; Total TV
Spring Fall0
102030405060708090
100
67.471.6
81.5
68.773.0
85.9
75.6
63.261.7 60.158.6
82.183.0
74.2
54.7
69.766.8
200620072008200920102011201220132014
People 2-11 - Weekly Reach %
Prime: M-Su 7p-11p
18
Source: BBM Canada ; InfoSys+TV Diary; Sydney-Glace Bay EM; Total TV; Per Capita Hours based on BBM population estimates
Spring Fall0.0
1.0
2.0
3.0
4.0
5.0
6.0
3.1 3.3
4.5
3.74.0 3.8
3.5
2.93.03.33.5
3.0
5.1
2.42.7
3.23.3
200620072008200920102011201220132014
People 2-11 - Weekly Time Spent - Hours
Prime: M-Su 7p-11p
19
Source: BBM Canada ; InfoSys+TV Diary; Sydney-Glace Bay EM; Total TV; AQH = Average Quarter Hour Audience
Spring Fall0.0
0.5
1.0
1.5
2.0
2.5
3.0
1.7 1.7
2.2
1.8
2.0
1.8
1.6
1.31.4
1.51.6
1.4
2.4
1.11.3
1.41.5
200620072008200920102011201220132014
People 2-11 - AQH Audience (000)
Prime: M-Su 7p-11p
20
Reach, Time Spent, Average Quarter Hour Audience
*Data could not be provide due to a small sample size
Teens Aged 12-17
21
Reach, Time Spent, Average Quarter Hour Audience
Adults 18+
22
Source: BBM Canada ; InfoSys+TV Diary; Sydney-Glace Bay EM; Total TV
Spring Fall0.0
10.020.030.040.050.060.070.080.090.0
100.094.3 96.395.2 93.194.0 95.594.6 92.290.5 93.693.9 91.892.4
95.994.0 93.396.1200620072008200920102011201220132014
Adults 18+ - Weekly Reach %
Run of Schedule: M-Su 6a-2a
23
Source: BBM Canada ; InfoSys+TV Diary; Sydney-Glace Bay EM; Total TV; Per Capita Hours based on BBM population estimates
Spring Fall0.0
5.0
10.0
15.0
20.0
25.0
30.0
35.0
30.8
27.229.5
26.429.0
25.2
30.3
25.325.026.727.5
25.5
29.0
24.225.224.125.2
200620072008200920102011201220132014
Adults 18+ - Weekly Time Spent - Hours
Run of Schedule: M-Su 6a-2a
24
Source: BBM Canada ; InfoSys+TV Diary; Sydney-Glace Bay EM; Total TV; AQH = Average Quarter Hour Audience
Spring Fall0.0
5.0
10.0
15.0
20.0
25.0
30.0
25.7
22.824.7
22.124.0
21.1
25.6
21.120.721.922.6
20.6
23.4
19.519.8 19.120.4
200620072008200920102011201220132014
Adults 18+ - AQH Audience (000)
Run of Schedule: M-Su 6a-2a
25
Source: BBM Canada ; InfoSys+TV Diary; Sydney-Glace Bay EM; Total TV
Spring Fall0.0
10.020.030.040.050.060.070.080.090.0
100.0
89.5 92.192.7 89.889.3 91.089.7 87.884.790.890.8 88.289.7 91.590.8 89.4
93.6200620072008200920102011201220132014
Adults 18+ - Weekly Reach %
Prime: M-Su 7p-11p
26
Source: BBM Canada ; InfoSys+TV Diary; Sydney-Glace Bay EM; Total TV; Per Capita Hours based on BBM population estimates
Spring Fall0.0
2.0
4.0
6.0
8.0
10.0
12.0
10.69.8
10.6
9.610.0
9.4
10.5
9.59.210.210.4
9.610.6
9.29.3 9.29.7
200620072008200920102011201220132014
Adults 18+ - Weekly Time Spent - Hours
Prime: M-Su 7p-11p
27
Source: BBM Canada ; InfoSys+TV Diary; Sydney-Glace Bay EM; Total TV; AQH = Average Quarter Hour Audience
Spring Fall0.05.0
10.015.020.025.030.035.040.045.050.0
44.241.1
44.4
40.141.4
39.5
44.3
39.738.2
41.742.7
38.9
42.7
37.336.6 36.639.2
200620072008200920102011201220132014
Adults 18+ - AQH Audience (000)
Prime: M-Su 7p-11p
28
Reach, Time Spent, Average Quarter Hour Audience
*Data could not be provide due to a small sample size
Adults 18-34
29
Reach, Time Spent, Average Quarter Hour Audience
Adults 18-49
30
Source: BBM Canada ; InfoSys+TV Diary; Sydney-Glace Bay EM; Total TV
Spring Fall0.0
10.020.030.040.050.060.070.080.090.0
100.091.0
95.692.1 90.189.5
93.291.186.984.2
90.790.384.286.9
93.089.6 89.6
93.4200620072008200920102011201220132014
Adults 18-49 - Weekly Reach %
Run of Schedule: M-Su 6a-2a
31
Source: BBM Canada ; InfoSys+TV Diary; Sydney-Glace Bay EM; Total TV; Per Capita Hours based on BBM population estimates
Spring Fall0.0
5.0
10.0
15.0
20.0
25.0
30.0
24.7
21.523.5
19.722.0
17.9
23.4
18.016.7
19.418.516.7
21.0
15.916.5 17.415.7
200620072008200920102011201220132014
Adults 18-49 - Weekly Time Spent - Hours
Run of Schedule: M-Su 6a-2a
32
Source: BBM Canada ; InfoSys+TV Diary; Sydney-Glace Bay EM; Total TV; AQH = Average Quarter Hour Audience
Spring Fall0.0
2.0
4.0
6.0
8.0
10.0
12.010.8
9.1
10.0
8.3
9.3
7.5
10.0
7.66.9
7.47.0
6.1
7.7
5.75.5 5.85.5
200620072008200920102011201220132014
Adults 18-49 - AQH Audience (000)
Run of Schedule: M-Su 6a-2a
33
Source: BBM Canada ; InfoSys+TV Diary; Sydney-Glace Bay EM; Total TV
Spring Fall0.0
10.020.030.040.050.060.070.080.090.0
100.0
85.489.688.9 86.4
83.186.9
83.4 81.176.2
87.286.179.5
83.187.486.5
82.790.2
200620072008200920102011201220132014
Adults 18-49 - Weekly Reach %
Prime: M-Su 7p-11p
34
Source: BBM Canada ; InfoSys+TV Diary; Sydney-Glace Bay EM; Total TV; Per Capita Hours based on BBM population estimates
Spring Fall0.01.02.03.04.05.06.07.08.09.0
10.0
8.98.5
9.1
7.87.97.4
8.7
7.36.5
8.38.1
7.1
8.1
6.97.1 7.27.2
200620072008200920102011201220132014
Adults 18-49 - Weekly Time Spent - Hours
Prime: M-Su 7p-11p
35
Source: BBM Canada ; InfoSys+TV Diary; Sydney-Glace Bay EM; Total TV; AQH = Average Quarter Hour Audience
Spring Fall0.0
5.0
10.0
15.0
20.0
25.0
19.417.9
19.6
16.416.615.7
18.7
15.4
13.5
15.715.3
12.9
14.7
12.311.9 12.112.6
200620072008200920102011201220132014
Adults 18-49 - AQH Audience (000)
Prime: M-Su 7p-11p
36
Reach, Time Spent, Average Quarter Hour Audience
Adults 25-54
37
Source: BBM Canada ; InfoSys+TV Diary; Sydney-Glace Bay EM; Total TV
Spring Fall0.0
10.020.030.040.050.060.070.080.090.0
100.093.4 96.195.1 93.894.9 95.594.7
91.292.6 93.594.0 90.892.496.6
93.2 91.495.1
200620072008200920102011201220132014
Adults 25-54 - Weekly Reach %
Run of Schedule: M-Su 6a-2a
38
Source: BBM Canada ; InfoSys+TV Diary; Sydney-Glace Bay EM; Total TV; Per Capita Hours based on BBM population estimates
Spring Fall0.0
5.0
10.0
15.0
20.0
25.0
30.028.1
24.7
27.5
23.525.6
22.0
26.4
21.021.9 22.522.620.8
25.7
18.820.9
19.619.1
200620072008200920102011201220132014
Adults 25-54 - Weekly Time Spent - Hours
Run of Schedule: M-Su 6a-2a
39
Source: BBM Canada ; InfoSys+TV Diary; Sydney-Glace Bay EM; Total TV; AQH = Average Quarter Hour Audience
Spring Fall0
2
4
6
8
10
12
14
12.1
10.6
11.6
9.7
10.8
8.6
11.3
8.58.4 8.48.27.6
9.0
6.66.7 6.46.5
200620072008200920102011201220132014
Adults 25-54 - AQH Audience (000)
Run of Schedule: M-Su 6a-2a
40
Source: BBM Canada ; InfoSys+TV Diary; Sydney-Glace Bay EM; Total TV
Spring Fall0.0
10.020.030.040.050.060.070.080.090.0
100.0
87.893.393.7
90.490.4 91.390.4 88.387.2 89.991.988.390.8 90.491.1
86.392.6
200620072008200920102011201220132014
Adults 25-54 - Weekly Reach %
Prime: M-Su 7p-11p
41
Source: BBM Canada ; InfoSys+TV Diary; Sydney-Glace Bay EM; Total TV; Per Capita Hours based on BBM population estimates
Spring Fall0.0
2.0
4.0
6.0
8.0
10.0
12.0
10.29.6
10.6
9.29.1 9.19.9
8.68.89.49.4
8.7
10.0
8.08.6
8.28.5
200620072008200920102011201220132014
Adults 25-54 - Weekly Time Spent - Hours
Prime: M-Su 7p-11p
42
Source: BBM Canada ; InfoSys+TV Diary; Sydney-Glace Bay EM; Total TV; AQH = Average Quarter Hour Audience
Spring Fall0.0
5.0
10.0
15.0
20.0
25.0
21.920.5
22.3
19.119.217.9
21.1
17.616.9 17.517.1
15.8
17.5
14.013.8 13.414.6
200620072008200920102011201220132014
Adults 25-54 - AQH Audience (000)
Prime: M-Su 7p-11p
43
Reach, Time Spent, Average Quarter Hour Audience
Adults 35-54
44
Source: BBM Canada ; InfoSys+TV Diary; Sydney-Glace Bay EM; Total TV
Spring Fall0.0
10.020.030.040.050.060.070.080.090.0
100.098.0 98.699.4 96.494.2 96.996.4 94.792.7 95.294.9 94.493.7 96.9
92.8 93.894.6200620072008200920102011201220132014
Adults 35-54 - Weekly Reach %
Run of Schedule: M-Su 6a-2a
45
Source: BBM Canada ; InfoSys+TV Diary; Sydney-Glace Bay EM; Total TV; Per Capita Hours based on BBM population estimates
Spring Fall0.0
5.0
10.0
15.0
20.0
25.0
30.0
35.0
31.2
26.4
30.8
26.026.3 25.3
29.6
23.223.9 24.424.523.2
28.1
19.0
22.720.820.6
200620072008200920102011201220132014
Adults 35-54 - Weekly Time Spent - Hours
Run of Schedule: M-Su 6a-2a
46
Adults 35-54 - AQH Audience (000)
Run of Schedule: M-Su 6a-2a
Source: BBM Canada ; InfoSys+TV Diary; Sydney-Glace Bay EM; Total TV; AQH = Average Quarter Hour Audience
Spring Fall0.0
2.0
4.0
6.0
8.0
10.0
12.0
10.0
8.3
9.9
7.67.9
7.2
8.5
6.36.5 6.86.7 6.57.2
4.8
5.75.25.1
200620072008200920102011201220132014
47
Adults 35-54 - Weekly Reach %
Prime: M-Su 7p-11p
Source: BBM Canada ; InfoSys+TV Diary; Sydney-Glace Bay EM; Total TV
Spring Fall0.0
10.020.030.040.050.060.070.080.090.0
100.092.5
96.697.993.8
89.493.491.5 90.488.4
93.492.2 92.592.8 91.290.2 89.191.0
200620072008200920102011201220132014
48
Adults 35-54 - Weekly Time Spent - Hours
Prime: M-Su 7p-11p
Source: BBM Canada ; InfoSys+TV Diary; Sydney-Glace Bay EM; Total TV; Per Capita Hours based on BBM population estimates
Spring Fall0.0
2.0
4.0
6.0
8.0
10.0
12.0
14.0
11.310.3
11.8
10.19.5
10.511.0
9.49.9 9.99.8 9.8
11.0
8.19.0 9.08.7
200620072008200920102011201220132014
49
Adults 35-54 - AQH Audience (000)
Prime: M-Su 7p-11p
Source: BBM Canada ; InfoSys+TV Diary; Sydney-Glace Bay EM; Total TV; AQH = Average Quarter Hour Audience
Spring Fall0.02.04.06.08.0
10.012.014.016.018.020.0
18.2
16.2
18.9
14.914.3
15.015.6
12.813.4
13.913.3 13.614.1
10.111.3 11.310.9
200620072008200920102011201220132014
50
Reach, Time Spent, Average Quarter Hour Audience
Adults 55+
51
Source: BBM Canada ; InfoSys+TV Diary; Sydney-Glace Bay EM; Total TV
Spring Fall0.0
10.020.030.040.050.060.070.080.090.0
100.097.9 96.998.7 96.298.9 98.098.9 97.197.1 96.297.1 98.097.1 98.797.7 97.998.3 2006
20072008200920102011201220132014
Adults 55+ - Weekly Reach %
Run of Schedule: M-Su 6a-2a
52
Source: BBM Canada ; InfoSys+TV Diary; Sydney-Glace Bay EM; Total TV; Per Capita Hours based on BBM population estimates
Spring Fall0.05.0
10.015.020.025.030.035.040.045.0
38.9
33.636.5
34.737.8
34.7
39.2
34.634.9 34.337.3
34.537.0
32.132.931.3
33.6
200620072008200920102011201220132014
Adults 55+ - Weekly Time Spent - Hours
Run of Schedule: M-Su 6a-2a
53
Source: BBM Canada ; InfoSys+TV Diary; Sydney-Glace Bay EM; Total TV; AQH = Average Quarter Hour Audience
Spring Fall0.02.04.06.08.0
10.012.014.016.0
12.2
10.811.7 11.4
12.411.4
12.9
11.411.512.2
13.312.3
13.5
11.912.211.6
12.7
200620072008200920102011201220132014
Adults 55+ - AQH Audience (000)
Run of Schedule: M-Su 6a-2a
54
Source: BBM Canada ; InfoSys+TV Diary; Sydney-Glace Bay EM; Total TV
Spring Fall0.0
10.020.030.040.050.060.070.080.090.0
100.094.5 94.196.8
93.496.2 95.697.093.793.4 94.194.5 95.395.2 95.694.7 96.396.1
200620072008200920102011201220132014
Adults 55+ - Weekly Reach %
Prime: M-Su 7p-11p
55
Source: BBM Canada ; InfoSys+TV Diary; Sydney-Glace Bay EM; Total TV; Per Capita Hours based on BBM population estimates
Spring Fall0.0
2.0
4.0
6.0
8.0
10.0
12.0
14.012.6
11.112.2
11.712.5
11.812.7
12.212.2 12.112.9
12.212.8
11.411.3 11.311.8
200620072008200920102011201220132014
Adults 55+ - Weekly Time Spent - Hours
Prime: M-Su 7p-11p
56
Source: BBM Canada ; InfoSys+TV Diary; Sydney-Glace Bay EM; Total TV; AQH = Average Quarter Hour Audience
Spring Fall0.0
5.0
10.0
15.0
20.0
25.0
19.8
17.9
19.7 19.120.6
19.420.8
20.020.0
21.623.0
21.7
23.4
21.1200620072008200920102011201220132014
Adults 55+ - AQH Audience (000)
Prime: M-Su 7p-11p