tv viewing trends
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TV Viewing Trends. Halifax EM - Diary. Updated Spring 2014. Market Info. Maps & Demographics. Halifax EM. Where is it?. YT. NT. NU. BC. AB. NL. MB. SK. NL. QC. PE. ON. NB. NS. EM Map. Halifax EM Demographics. Population Estimates (000). - PowerPoint PPT PresentationTRANSCRIPT
1
TV Viewing TrendsHalifax EM - Diary
Updated Spring 2014
2
Maps & Demographics
Market Info
3
Halifax EMWhere is it?
BC
ABSK MB
ONQC
NL
NBNS
PE
NL
YT
NTNU
4
EM Map
5
Halifax EM Demographics
P2+
P2-11
P12-17
P18+
P18-34
P18-49
P25-54
P35-54
P55+
F18+
F18-34
F18-49
F25-54
F35-54
F55+
M18+
M18-34
M18-49
M25-54
M35-54
M55+
0 100 200 300 400 500 600 700
666.3
65.0
44.2
557.1
153.9
302.3
291.8
203.7
199.5
289.2
78.1
153.7
149.5
103.9
107.2
267.9
75.8
148.5
142.3
99.7
92.3
Population Estimates (000)
Source: BBM Canada Geographical Reference Guide 2011-2012
6
Reach, Time Spent, Average Quarter Hour Audience
People Aged 2+
7
People 2+ - Weekly Reach %
Run of Schedule: M-Su 6a-2a
Source: BBM Canada ; InfoSys+TV Diary; Halifax EM; Total TV
Spring Fall0
102030405060708090
10095.9 95.093.9 95.394.1 94.193.1 93.094.9 93.692.6 91.990.5 9392.5 92.193.9
2006
2007
2008
2009
2010
2011
2012
2013
2014
8
People 2+ - Weekly Time Spent - Hours
Run of Schedule: M-Su 6a-2a
Source: BBM Canada ; InfoSys+TV Diary; Halifax EM; Total TV; Per Capita Hours based on BBM population estimates
Spring Fall0.0
5.0
10.0
15.0
20.0
25.0
30.0
23.922.2
23.921.9
23.422.021.8
20.820.9 21.222.020.5
22.1
18.0
2006
2007
2008
2009
2010
2011
2012
2013
2014
9
People 2+ - AQH Audience (000)
Run of Schedule: M-Su 6a-2a
Source: BBM Canada ; InfoSys+TV Diary; Halifax EM; Total TV; AQH = Average Quarter Hour Audience
Spring Fall0
20
40
60
80
100
120110.0
104.2
112.1
102.2
109.5103.8102.9
97.197.7101.8
105.7
97.7
105.0
86.089.4 86.192.5
2006
2007
2008
2009
2010
2011
2012
2013
2014
10
People 2+ - Weekly Reach %
Prime: M-Su 7p-11p
Source: BBM Canada ; InfoSys+TV Diary; Halifax EM; Total TV
Spring Fall0
102030405060708090
10090.8 89.488.4 88.188.2 87.987.0 87.688.2 86.284.4 86.884.4 86.384.7 87.388.6
2006
2007
2008
2009
2010
2011
2012
2013
2014
11
People 2+ - Weekly Time Spent - Hours
Prime: M-Su 7p-11p
Source: BBM Canada ; InfoSys+TV Diary; Halifax EM; Total TV; Per Capita Hours based on BBM population estimates
Spring Fall0.01.02.03.04.05.06.07.08.09.0
10.09.2 8.99.1
8.68.5 8.58.2 8.38.3 8.58.4 8.58.6
7.27.4 7.57.7
2006
2007
2008
2009
2010
2011
2012
2013
2014
12
People 2+ - AQH Audience (000)
Prime: M-Su 7p-11p
Source: BBM Canada ; InfoSys+TV Diary; Halifax EM; Total TV; AQH = Average Quarter Hour Audience
Spring Fall0
50
100
150
200
250
211.3 209.2212.7199.9199.3 201.4
194.3 194.3193.0203.8200.9 201.5204.5
172.0176.8 181.2184.1
2006
2007
2008
2009
2010
2011
2012
2013
2014
13
Reach, Time Spent, Average Quarter Hour Audience
Children Aged 2-11
14
Source: BBM Canada ; InfoSys+TV Diary; Halifax EM; Total TV
Spring Fall0
102030405060708090
10098.7 95.8
92.4 94.993.3 94.797.6 94.995.4 95.392.7 89.691.3 91.793.186.3
99 2006
2007
2008
2009
2010
2011
2012
2013
2014
People 2-11 - Weekly Reach %
Run of Schedule: M-Su 6a-2a
15
Source: BBM Canada ; InfoSys+TV Diary; Halifax EM; Total TV; Per Capita Hours based on BBM population estimates
Spring Fall0.02.04.06.08.0
10.012.014.016.018.0
17.0
13.915.1
13.514.4
12.9
16.3
13.013.011.812.0
13.212.7
9.19.08.1
7.50746268656716
2006
2007
2008
2009
2010
2011
2012
2013
2014
People 2-11 - Weekly Time Spent - Hours
Run of Schedule: M-Su 6a-2a
16
Source: BBM Canada ; InfoSys+TV Diary; Halifax EM; Total TV; AQH = Average Quarter Hour Audience
Spring Fall0123456789
7.6
6.8
7.4
6.57.0
6.2
7.8
6.16.1
5.55.66.15.9
4.24.23.9
3.6
2006
2007
2008
2009
2010
2011
2012
2013
2014
People 2-11 - AQH Audience (000)
Run of Schedule: M-Su 6a-2a
17
Source: BBM Canada ; InfoSys+TV Diary; Halifax EM; Total TV
Spring Fall0
102030405060708090
100
79.4
68.265.7 65.469.1 69.8
73.5 73.0
63.6 61.659.867.164.5
55.662.4 63.7
76
2006
2007
2008
2009
2010
2011
2012
2013
2014
People 2-11 - Weekly Reach %
Prime: M-Su 7p-11p
18
Source: BBM Canada ; InfoSys+TV Diary; Halifax EM; Total TV; Per Capita Hours based on BBM population estimates
Spring Fall0
0.51
1.52
2.53
3.54
3.4
2.62.7
2.42.7 2.7
3.12.8
2.52.32.4
2.6
2.2
1.61.6 1.61.6
2006
2007
2008
2009
2010
2011
2012
2013
2014
People 2-11 - Weekly Time Spent - Hours
Prime: M-Su 7p-11p
19
Source: BBM Canada ; InfoSys+TV Diary; Halifax EM; Total TV; AQH = Average Quarter Hour Audience
Spring Fall0.01.02.03.04.05.06.07.08.0
7.6
6.36.7
5.9
6.66.4
7.3
6.6
6.0
5.35.6
6.1
5.1
3.73.7 3.93.7
2006
2007
2008
2009
2010
2011
2012
2013
2014
People 2-11 - AQH Audience (000)
Prime: M-Su 7p-11p
20
Reach, Time Spent, Average Quarter Hour Audience
Teens Aged 12-17
21
Source: BBM Canada ; InfoSys+TV Diary; Halifax EM; Total TV
Spring Fall0
102030405060708090
10093.9 93.3
89.9 92.288.5 91.6
86.591.6
88.1 89.784.1 81.383.4 86.588.1
80.9
90.7
2006
2007
2008
2009
2010
2011
2012
2013
2014
People 12-17 - Weekly Reach %
Run of Schedule: M-Su 6a-2a
22
Source: BBM Canada ; InfoSys+TV Diary; Halifax EM; Total TV; Per Capita Hours based on BBM population estimates
Spring Fall0.02.04.06.08.0
10.012.014.016.0
13.6
10.8
14.1
10.710.6
12.4
11.0
12.311.5
10.1
11.5
8.4
11.2
7.88.5
6.7
9.4
2006
2007
2008
2009
2010
2011
2012
2013
2014
People 12-17 - Weekly Time Spent - Hours
Run of Schedule: M-Su 6a-2a
23
Source: BBM Canada ; InfoSys+TV Diary; Halifax EM; Total TV; AQH = Average Quarter Hour Audience
Spring Fall0.0
1.0
2.0
3.0
4.0
5.0
6.0
4.9
3.9
5.1
3.73.7
4.3
3.94.1
3.9
3.3
3.8
2.6
3.5
2.42.6
2.1
3.0
2006
2007
2008
2009
2010
2011
2012
2013
2014
People 12-17 - AQH Audience (000)
Run of Schedule: M-Su 6a-2a
24
Source: BBM Canada ; InfoSys+TV Diary; Halifax EM; Total TV
Spring Fall0.0
10.020.030.040.050.060.070.080.090.0
100.0
87.4 85.384.979.676.5
84.6
76.5
84.579.4 79.3
72.8 74.774.077.8
67.1
76.983.7
2006
2007
2008
2009
2010
2011
2012
2013
2014
People 12-17 - Weekly Reach %
Prime: M-Su 7p-11p
25
Source: BBM Canada ; InfoSys+TV Diary; Halifax EM; Total TV; Per Capita Hours based on BBM population estimates
Spring Fall0.0
1.0
2.0
3.0
4.0
5.0
6.0
7.0
5.5
4.6
5.9
4.54.0
4.84.5
5.14.5
4.1
4.7
4.04.3
3.43.7
3.1
3.7
2006
2007
2008
2009
2010
2011
2012
2013
2014
People 12-17 - Weekly Time Spent - Hours
Prime: M-Su 7p-11p
26
Source: BBM Canada ; InfoSys+TV Diary; Halifax EM; Total TV; AQH = Average Quarter Hour Audience
Spring Fall0.0
2.0
4.0
6.0
8.0
10.0
12.0
9.8
8.3
10.8
7.9
7.1
8.47.9
8.5
7.6
6.8
7.7
6.26.8
5.35.8
4.8
5.9
2006
2007
2008
2009
2010
2011
2012
2013
2014
People 12-17 - AQH Audience (000)
Prime: M-Su 7p-11p
27
Reach, Time Spent, Average Quarter Hour Audience
Adults 18+
28
Source: BBM Canada ; InfoSys+TV Diary; Halifax EM; Total TV
Spring Fall0.0
10.020.030.040.050.060.070.080.090.0
100.095.8 95.194.5 95.694.7 94.493.1 93.095.3 93.893.2 93.291.1 93.692.7 93.793.5
2006
2007
2008
2009
2010
2011
2012
2013
2014
Adults 18+ - Weekly Reach %
Run of Schedule: M-Su 6a-2a
29
Source: BBM Canada ; InfoSys+TV Diary; Halifax EM; Total TV; Per Capita Hours based on BBM population estimates
Spring Fall0.0
5.0
10.0
15.0
20.0
25.0
30.0
25.724.3
25.924.0
25.824.023.4
22.522.7 23.224.022.4
24.0
19.820.6 19.821.6
2006
2007
2008
2009
2010
2011
2012
2013
2014
Adults 18+ - Weekly Time Spent - Hours
Run of Schedule: M-Su 6a-2a
30
Source: BBM Canada ; InfoSys+TV Diary; Halifax EM; Total TV; AQH = Average Quarter Hour Audience
Spring Fall0.0
20.0
40.0
60.0
80.0
100.0
120.0
97.693.5
99.6
91.998.8
93.391.386.987.7
92.996.2
88.995.6
79.482.6 80.185.9
2006
2007
2008
2009
2010
2011
2012
2013
2014
Adults 18+ - AQH Audience (000)
Run of Schedule: M-Su 6a-2a
31
Source: BBM Canada ; InfoSys+TV Diary; Halifax EM; Total TV
Spring Fall0.0
10.020.030.040.050.060.070.080.090.0
100.092.4 92.591.7 91.791.7 90.589.6 89.792.0 89.688.2 90.387.9 90.588.8 91.090.4
2006
2007
2008
2009
2010
2011
2012
2013
2014
Adults 18+ - Weekly Reach %
Prime: M-Su 7p-11p
32
Source: BBM Canada ; InfoSys+TV Diary; Halifax EM; Total TV; Per Capita Hours based on BBM population estimates
Spring Fall0.0
2.0
4.0
6.0
8.0
10.0
12.0
10.2 10.110.29.79.7 9.6
9.2 9.39.3 9.69.4 9.59.7
8.28.4 8.58.8
2006
2007
2008
2009
2010
2011
2012
2013
2014
Adults 18+ - Weekly Time Spent - Hours
Prime: M-Su 7p-11p
33
Source: BBM Canada ; InfoSys+TV Diary; Halifax EM; Total TV; AQH = Average Quarter Hour Audience
Spring Fall0.0
50.0
100.0
150.0
200.0
250.0
194.0 194.6195.2186.2185.6 186.5
179.1 179.2179.4191.7187.6 189.1192.7
163.1167.3 172.5174.5
2006
2007
2008
2009
2010
2011
2012
2013
2014
Adults 18+ - AQH Audience (000)
Prime: M-Su 7p-11p
34
Reach, Time Spent, Average Quarter Hour Audience
Adults 18-34
35
Source: BBM Canada ; InfoSys+TV Diary; Halifax EM; Total TV
Spring Fall0.0
10.020.030.040.050.060.070.080.090.0
100.092.4 89.887.9
91.188.8 89.584.8 83.6
89.085.783.3 84.2
77.3
86.283.6 85.483.5
2006
2007
2008
2009
2010
2011
2012
2013
2014
Adults 18-34 - Weekly Reach %
Run of Schedule: M-Su 6a-2a
36
Source: BBM Canada ; InfoSys+TV Diary; Halifax EM; Total TV; Per Capita Hours based on BBM population estimates
Spring Fall0
5
10
15
20
25
16.9 17.519.1
16.416.6 16.2
13.1 13.613.214.213.9
12.113.0
11.812.311.111.8
2006
2007
2008
2009
2010
2011
2012
2013
2014
Adults 18-34 - Weekly Time Spent - Hours
Run of Schedule: M-Su 6a-2a
37
Source: BBM Canada ; InfoSys+TV Diary; Halifax EM; Total TV; AQH = Average Quarter Hour Audience
Spring Fall0.02.04.06.08.0
10.012.014.016.018.020.0
15.5
17.0
18.717.918.2
17.7
14.3 14.714.4
16.015.6
13.314.3
13.013.612.212.2
2006
2007
2008
2009
2010
2011
2012
2013
2014
Adults 18-34 - AQH Audience (000)
Run of Schedule: M-Su 6a-2a
38
Source: BBM Canada ; InfoSys+TV Diary; Halifax EM; Total TV
Spring Fall0.0
10.020.030.040.050.060.070.080.090.0
100.0
87.1 86.885.0 86.384.6 81.980.677.3
83.477.4
72.378.5
71.8
82.676.3
82.778.8
2006
2007
2008
2009
2010
2011
2012
2013
2014
Adults 18-34 - Weekly Reach %
Prime: M-Su 7p-11p
39
Source: BBM Canada ; InfoSys+TV Diary; Halifax EM; Total TV; Per Capita Hours based on BBM population estimates
Spring Fall0.01.02.03.04.05.06.07.08.09.0
7.6 7.97.6
6.96.8 6.8
5.76.1
5.86.25.9 5.7
6.0
5.25.6 5.45.2
2006
2007
2008
2009
2010
2011
2012
2013
2014
Adults 18-34 - Weekly Time Spent - Hours
Prime: M-Su 7p-11p
40
Source: BBM Canada ; InfoSys+TV Diary; Halifax EM; Total TV; AQH = Average Quarter Hour Audience
Spring Fall0.05.0
10.015.020.025.030.035.040.045.0
35.0
38.337.4 37.937.1 37.0
31.233.2
31.5
34.633.0
31.332.9
28.831.0
29.426.7
2006
2007
2008
2009
2010
2011
2012
2013
2014
Adults 18-34 - AQH Audience (000)
Prime: M-Su 7p-11p
41
Reach, Time Spent, Average Quarter Hour Audience
Adults 18-49
42
Source: BBM Canada ; InfoSys+TV Diary; Halifax EM; Total TV
Spring Fall0.0
10.020.030.040.050.060.070.080.090.0
100.094.7 94.092.5 94.392.6 92.490.1 90.2
93.6 90.689.7 89.786.4
90.489.4 90.089.4
2006
2007
2008
2009
2010
2011
2012
2013
2014
Adults 18-49 - Weekly Reach %
Run of Schedule: M-Su 6a-2a
43
Source: BBM Canada ; InfoSys+TV Diary; Halifax EM; Total TV; Per Capita Hours based on BBM population estimates
Spring Fall0.0
5.0
10.0
15.0
20.0
25.0
20.619.6
21.119.320.1
18.517.0 17.417.0 17.717.4
16.416.7
13.714.6
13.114.2
2006
2007
2008
2009
2010
2011
2012
2013
2014
Adults 18-49 - Weekly Time Spent - Hours
Run of Schedule: M-Su 6a-2a
44
Source: BBM Canada ; InfoSys+TV Diary; Halifax EM; Total TV; AQH = Average Quarter Hour Audience
Spring Fall0.05.0
10.015.020.025.030.035.040.045.050.0
46.244.4
47.4
43.044.8
41.3
37.9 38.037.239.238.6
35.336.0
29.431.4
27.929.0
2006
2007
2008
2009
2010
2011
2012
2013
2014
Adults 18-49 - AQH Audience (000)
Run of Schedule: M-Su 6a-2a
45
Source: BBM Canada ; InfoSys+TV Diary; Halifax EM; Total TV
Spring Fall0.0
10.020.030.040.050.060.070.080.090.0
100.0
90.0 91.489.7 89.589.2 87.785.8 86.389.7
85.582.585.7
81.986.984.5 86.985.6
2006
2007
2008
2009
2010
2011
2012
2013
2014
Adults 18-49 - Weekly Reach %
Prime: M-Su 7p-11p
46
Source: BBM Canada ; InfoSys+TV Diary; Halifax EM; Total TV; Per Capita Hours based on BBM population estimates
Spring Fall0.01.02.03.04.05.06.07.08.09.0
10.0
9.0 8.98.78.38.3 8.1
7.37.87.5
7.97.2
7.87.6
6.46.8
6.46.6
2006
2007
2008
2009
2010
2011
2012
2013
2014
Adults 18-49 - Weekly Time Spent - Hours
Prime: M-Su 7p-11p
47
Source: BBM Canada ; InfoSys+TV Diary; Halifax EM; Total TV; AQH = Average Quarter Hour Audience
Spring Fall0.0
20.0
40.0
60.0
80.0
100.0
120.0
100.4 100.898.193.092.0 89.8
81.685.7
82.487.7
80.184.182.4
68.972.468.267.5
2006
2007
2008
2009
2010
2011
2012
2013
2014
Adults 18-49 - AQH Audience (000)
Prime: M-Su 7p-11p
48
Reach, Time Spent, Average Quarter Hour Audience
Adults 25-54
49
Source: BBM Canada ; InfoSys+TV Diary; Halifax EM; Total TV
Spring Fall0.0
10.020.030.040.050.060.070.080.090.0
100.096.4 95.795.2 96.095.1 95.295.1 94.394.9 94.594.2 94.192.7 94.095.1 94.192.4
2006
2007
2008
2009
2010
2011
2012
2013
2014
Adults 25-54 - Weekly Reach %
Run of Schedule: M-Su 6a-2a
50
Source: BBM Canada ; InfoSys+TV Diary; Halifax EM; Total TV; Per Capita Hours based on BBM population estimates
Spring Fall0.0
5.0
10.0
15.0
20.0
25.023.5
21.722.8
21.923.1
20.820.7 20.519.5
20.920.1 19.320.3
16.317.1
15.916.6
2006
2007
2008
2009
2010
2011
2012
2013
2014
Adults 25-54 - Weekly Time Spent - Hours
Run of Schedule: M-Su 6a-2a
51
Source: BBM Canada ; InfoSys+TV Diary; Halifax EM; Total TV; AQH = Average Quarter Hour Audience
Spring Fall0
10
20
30
40
50
60
52.8
49.151.9
47.949.5
44.944.8 43.641.8
44.643.741.0
43.0
34.3353332.9
2006
2007
2008
2009
2010
2011
2012
2013
2014
Adults 25-54 - AQH Audience (000)
Run of Schedule: M-Su 6a-2a
52
Source: BBM Canada ; InfoSys+TV Diary; Halifax EM; Total TV
Spring Fall0.0
10.020.030.040.050.060.070.080.090.0
100.093.1 93.792.4 92.592.4 92.492.1 92.691.6 91.289.6 91.388.8 91.392.1 91.289.8
2006
2007
2008
2009
2010
2011
2012
2013
2014
Adults 25-54 - Weekly Reach %
Prime: M-Su 7p-11p
53
Source: BBM Canada ; InfoSys+TV Diary; Halifax EM; Total TV; Per Capita Hours based on BBM population estimates
Spring Fall0.0
2.0
4.0
6.0
8.0
10.0
12.0
10.0 9.79.6 9.59.59.18.9 9.1
8.49.3
8.59.09.0
7.57.8 7.67.7
2006
2007
2008
2009
2010
2011
2012
2013
2014
Adults 25-54 - Weekly Time Spent - Hours
Prime: M-Su 7p-11p
54
Source: BBM Canada ; InfoSys+TV Diary; Halifax EM; Total TV; AQH = Average Quarter Hour Audience
Spring Fall0.0
20.0
40.0
60.0
80.0
100.0
120.0112.4 109.7109.7
103.7101.998.595.9 96.4
90.6
99.892.7 95.495.3
79.079.8 78.976.0
2006
2007
2008
2009
2010
2011
2012
2013
2014
Adults 25-54 - AQH Audience (000)
Prime: M-Su 7p-11p
55
Reach, Time Spent, Average Quarter Hour Audience
Adults 35-54
56
Source: BBM Canada ; InfoSys+TV Diary; Halifax EM; Total TV
Spring Fall0.0
10.020.030.040.050.060.070.080.090.0
100.096.1 96.595.7 97.296.2 95.396.3 95.997.7 96.096.5 96.295.4 95.396.0 95.995.9
2006
2007
2008
2009
2010
2011
2012
2013
2014
Adults 35-54 - Weekly Reach %
Run of Schedule: M-Su 6a-2a
57
Source: BBM Canada ; InfoSys+TV Diary; Halifax EM; Total TV; Per Capita Hours based on BBM population estimates
Spring Fall0.0
5.0
10.0
15.0
20.0
25.0
30.0
24.6
22.023.0 22.9
24.1
21.722.3 22.121.5 22.221.7 21.321.7
17.618.2 17.618.7
2006
2007
2008
2009
2010
2011
2012
2013
2014
Adults 35-54 - Weekly Time Spent - Hours
Run of Schedule: M-Su 6a-2a
58
Adults 35-54 - AQH Audience (000)
Run of Schedule: M-Su 6a-2a
Source: BBM Canada ; InfoSys+TV Diary; Halifax EM; Total TV; AQH = Average Quarter Hour Audience
Spring Fall0.05.0
10.015.020.025.030.035.040.045.0
41.6
36.337.9
34.336.1
32.933.8 32.831.933.232.4
31.131.6
25.326.2 25.226.7
2006
2007
2008
2009
2010
2011
2012
2013
2014
59
Adults 35-54 - Weekly Reach %
Prime: M-Su 7p-11p
Source: BBM Canada ; InfoSys+TV Diary; Halifax EM; Total TV
Spring Fall0.0
10.020.030.040.050.060.070.080.090.0
100.092.6 94.292.9 93.293.8 93.592.7 94.495.6 93.793.0 94.392.4 92.593.2 92.993.2
2006
2007
2008
2009
2010
2011
2012
2013
2014
60
Adults 35-54 - Weekly Time Spent - Hours
Prime: M-Su 7p-11p
Source: BBM Canada ; InfoSys+TV Diary; Halifax EM; Total TV; Per Capita Hours based on BBM population estimates
Spring Fall0.0
2.0
4.0
6.0
8.0
10.0
12.0
10.39.99.7 10.09.9 9.69.4 9.8
9.39.9
9.110.0
9.5
8.28.2 8.48.7
2006
2007
2008
2009
2010
2011
2012
2013
2014
61
Adults 35-54 - AQH Audience (000)
Prime: M-Su 7p-11p
Source: BBM Canada ; InfoSys+TV Diary; Halifax EM; Total TV; AQH = Average Quarter Hour Audience
Spring Fall0.0
10.020.030.040.050.060.070.080.090.0
100.0
87.081.580.4
75.074.0 72.671.3 72.569.2
74.068.0
72.769.2
58.758.8 59.962.2
2006
2007
2008
2009
2010
2011
2012
2013
2014
62
Reach, Time Spent, Average Quarter Hour Audience
Adults 55+
63
Source: BBM Canada ; InfoSys+TV Diary; Halifax EM; Total TV
Spring Fall0.0
10.020.030.040.050.060.070.080.090.0
100.097.8 97.598.2 97.498.3 97.496.7 97.497.9 97.897.4 97.497.1 97.696.8 97.798.1 2006
2007
2008
2009
2010
2011
2012
2013
2014
Adults 55+ - Weekly Reach %
Run of Schedule: M-Su 6a-2a
64
Source: BBM Canada ; InfoSys+TV Diary; Halifax EM; Total TV; Per Capita Hours based on BBM population estimates
Spring Fall0.05.0
10.015.020.025.030.035.040.0
34.2 32.935.2
31.7
35.633.333.6
30.231.8 31.4
34.7
31.3
34.8
28.229.4 28.431.2
2006
2007
2008
2009
2010
2011
2012
2013
2014
Adults 55+ - Weekly Time Spent - Hours
Run of Schedule: M-Su 6a-2a
65
Source: BBM Canada ; InfoSys+TV Diary; Halifax EM; Total TV; AQH = Average Quarter Hour Audience
Spring Fall0.0
10.0
20.0
30.0
40.0
50.0
60.0
40.5 40.243.0
39.6
44.542.743.2
39.341.4
43.7
48.3
44.5
49.7
41.042.9 42.847.1
2006
2007
2008
2009
2010
2011
2012
2013
2014
Adults 55+ - AQH Audience (000)
Run of Schedule: M-Su 6a-2a
66
Source: BBM Canada ; InfoSys+TV Diary; Halifax EM; Total TV
Spring Fall0.0
10.020.030.040.050.060.070.080.090.0
100.096.0 94.995.6 94.395.5 93.993.5 94.795.0 94.995.6 95.795.3 94.794.1 95.395.7
2006
2007
2008
2009
2010
2011
2012
2013
2014
Adults 55+ - Weekly Reach %
Prime: M-Su 7p-11p
67
Source: BBM Canada ; InfoSys+TV Diary; Halifax EM; Total TV; Per Capita Hours based on BBM population estimates
Spring Fall0.0
2.0
4.0
6.0
8.0
10.0
12.0
14.0
12.2 12.212.711.711.9 12.011.9
11.312.1 11.9
12.412.0
12.7
10.410.6 11.011.4
2006
2007
2008
2009
2010
2011
2012
2013
2014
Adults 55+ - Weekly Time Spent - Hours
Prime: M-Su 7p-11p
68
Source: BBM Canada ; InfoSys+TV Diary; Halifax EM; Total TV; AQH = Average Quarter Hour Audience
Spring Fall0.0
10.020.030.040.050.060.070.080.090.0
100.0
72.074.8
77.473.374.5
77.076.673.5
78.783.1
86.6 85.290.6
75.677.583.185.6
2006
2007
2008
2009
2010
2011
2012
2013
2014
Adults 55+ - AQH Audience (000)
Prime: M-Su 7p-11p