tv news - uses and gratifications
TRANSCRIPT
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TV NEWS : AUDIENCE THEORY
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WHY DO PEOPLE WATCH SOAPS?
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WHY DO PEOPLE WATCH THE NEWS?
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WHY DO AUDIENCES USE SOCIAL MEDIA?
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USES AND GRATIFICATIONS THEORY
Two very clever people, Blumler and Katz created a theory that lets us see what
people do with their media texts, rather
than what media texts do to them. They believed audiences used media texts to gratify themselves.
Gratifications - pleasures or fulfilling emotions
Media text – any media product – film, tv programme, app, newspaper, magazine, website etc.
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Not what media does to audiences
But what audiences do with their media
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1) ENTERTAINMENT
Use a media text to escape or divert from day-to-day routines
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2) RELATIONSHIPS
Where audiences use a media text to form relationships with others, .i.e. friends, relatives, online communities etc.
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3) INFORMATION
Audiences use a media text to learn about the world or learn new things.
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4) IDENTITY
Audiences use a media text to identify with something and to reinforce their values or ideas