tv analysis monthly report june-august 2014
DESCRIPTION
A JOINT RESEARCH STUDY OF PAS AND MEDIABANK PAKISTAN TV MONTHLY INDUSTRY REPORT gives the overall picture of advertising on TV during the month of Jun-Aug 2014. It covers top advertisers, categories and brands and their % share in total advertising in terms of minutes. The report also focuses on share of TV channels, share of each genre and ad-spend split over the time slots. The report also compares % advertising in minutes done by various advertisers on YOY basis.TRANSCRIPT
TV Analysis Monthly Report June to August 14
June July August
342,567 328,492
250,141 274,687 271,820 265,665
2014 2013
Trend AnalysisComparison Jun-Mar 14 V Jun- Mar 13
Total Minutes of Advertising
TOP 10 CATEGORIES% Share of Advt. Minutes
Cellu
lar C
omm
uni..
.
Beve
rage
s
Dete
rgen
ts
Pers
onal
Pro
duct
s
Culli
nary
Cons
truc
tion
Heal
thca
re &
Med
i...
Food
Info
rmati
on T
ech.
..
Gove
rnm
ent o
f Pa.
..
Oth
ers
21%
17%
14%
11%
8%
4% 3% 3% 3% 2%
15%
TOP 10 PLAYERS% Share of Advt. Minutes
Unilever P & G Qmobile Pepsi Cola The Coca Cola
Telenor Reckitt Ufone Mobilink Engro Foods
16%
8%
6%
4% 4% 3% 3%3%
2% 2%
TOP 15 BRANDS% Share of Advt. Minutes
SafeguardUfone
Telenor Talksh
awk
Coca Cola
New Ariel B
lue
Dettol Soap
Q Mobile
Noir i
5Pepsi
Seven UpSprit
e
Mobilin
k
Surf Exce
l
Head & Shoulder
USAID
Zong 4G
3%
2%2% 2% 2% 2% 2% 2%
2% 2% 1% 1%1% 1% 1%
Top 15 ChannelsAcross All Genre - % Share of Advt. Minutes
TV ONE
Abb Takk
A-PLUS
EXPRESS NEW
S
ARY DIGITAL
NEWS O
NE
HUM TV
ATV
Apna TV8xm
DUNYA NEW
S
CITY42
ARY NEW
S
Express
Ent,
DAWN N
EWS
4% 4% 4%4% 4% 3% 3% 3% 3% 3% 3% 3% 3% 3%
3%
Top 15 Prime Time Channels – Across All GenrePrime Time (19:00 - 22:59)
% Share of Advt. Minutes
TV ONE
NEWS O
NE
Abb Takk
Apna TV8xm
CITY42KTN
A-PLUS
Express
Ent,
Capital T
V
AVT Khyber
HUM TV
ARY DIG
ITALJA
AGATV
4%
4% 4% 4%4%
3% 3% 3%3% 3% 3% 3% 3% 3% 3%
Genre Split in June to August-14% Share of Advt. Minutes
Ent45%
NEWS41%
MUSIC7%
MOVIES3%
KIDS2%
RELIGIOUS1%
SPORTS1% FOOD
1%
HEALTH0%
Time Band Split June to August 14% Share of Advt. Minutes
Late Night (00:00 - 05:59)10%
Morning Time (06:00 - 11:59)18%
After Noon (12:00 - 16:59)27%
Evening Time (17:00 - 18:59)10%
Prime Time (19:00 - 22:59)29%
Late Prime Time (23:00 - 23:59)
6%
THE END
For query on DATA, please contact:MEDIA BANK
For other queries, please contact PAS at:[email protected]
Mr. Chander [email protected]
0343-2330696