tv advertising: there will be blood

The future of TV Advertising

Emi Gal | @emigal | [email protected]

mailto:[email protected]



There will be blood.




The Scream by Edvard Munch, 1983




6 6 6




Problem 1: interruptive

Source: flickr (grey shift)




Problem 2: TV advertising is not reallycontextual




Problem 3: boring




Problem 4:TV advertisingdoesn’t driveto action

Source: flickr (Julia Keller)




Problem 5: expensive

Source: Getty Images




Problem 6: limited

Source: flickr (desolate places)




There’s good news




Solution 1: non-intrusive format




Solution 2: performance-based




Solution 3: plug & play




Solution 4: context related




Solution 5: two-way




Solution 6: interactive video




Make more money with your video content.




3:19Joel“...in whose land they shed innocent blood.”




Thank you!

[email protected]@emigal





http://www.emigal.com

http://www.emigal.com

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