tv advertising, brand activation & sales impact
Post on 21-Oct-2014
17.201 views
DESCRIPTION
We tested more than 1300 tv commercials on their impact. We learned that the impact of likeability is lower than the impact of brand activation. If people talk about the brands after they saw a campaign, the impact on sales increases with 400%.TRANSCRIPT
![Page 1: Tv advertising, brand activation & sales impact](https://reader033.vdocuments.mx/reader033/viewer/2022061106/54467ef9afaf9f65178b465f/html5/thumbnails/1.jpg)
![Page 2: Tv advertising, brand activation & sales impact](https://reader033.vdocuments.mx/reader033/viewer/2022061106/54467ef9afaf9f65178b465f/html5/thumbnails/2.jpg)
![Page 3: Tv advertising, brand activation & sales impact](https://reader033.vdocuments.mx/reader033/viewer/2022061106/54467ef9afaf9f65178b465f/html5/thumbnails/3.jpg)
![Page 4: Tv advertising, brand activation & sales impact](https://reader033.vdocuments.mx/reader033/viewer/2022061106/54467ef9afaf9f65178b465f/html5/thumbnails/4.jpg)
![Page 5: Tv advertising, brand activation & sales impact](https://reader033.vdocuments.mx/reader033/viewer/2022061106/54467ef9afaf9f65178b465f/html5/thumbnails/5.jpg)
![Page 6: Tv advertising, brand activation & sales impact](https://reader033.vdocuments.mx/reader033/viewer/2022061106/54467ef9afaf9f65178b465f/html5/thumbnails/6.jpg)
![Page 7: Tv advertising, brand activation & sales impact](https://reader033.vdocuments.mx/reader033/viewer/2022061106/54467ef9afaf9f65178b465f/html5/thumbnails/7.jpg)
![Page 8: Tv advertising, brand activation & sales impact](https://reader033.vdocuments.mx/reader033/viewer/2022061106/54467ef9afaf9f65178b465f/html5/thumbnails/8.jpg)
![Page 9: Tv advertising, brand activation & sales impact](https://reader033.vdocuments.mx/reader033/viewer/2022061106/54467ef9afaf9f65178b465f/html5/thumbnails/9.jpg)
![Page 10: Tv advertising, brand activation & sales impact](https://reader033.vdocuments.mx/reader033/viewer/2022061106/54467ef9afaf9f65178b465f/html5/thumbnails/10.jpg)
![Page 11: Tv advertising, brand activation & sales impact](https://reader033.vdocuments.mx/reader033/viewer/2022061106/54467ef9afaf9f65178b465f/html5/thumbnails/11.jpg)
![Page 12: Tv advertising, brand activation & sales impact](https://reader033.vdocuments.mx/reader033/viewer/2022061106/54467ef9afaf9f65178b465f/html5/thumbnails/12.jpg)
![Page 13: Tv advertising, brand activation & sales impact](https://reader033.vdocuments.mx/reader033/viewer/2022061106/54467ef9afaf9f65178b465f/html5/thumbnails/13.jpg)
![Page 14: Tv advertising, brand activation & sales impact](https://reader033.vdocuments.mx/reader033/viewer/2022061106/54467ef9afaf9f65178b465f/html5/thumbnails/14.jpg)
![Page 15: Tv advertising, brand activation & sales impact](https://reader033.vdocuments.mx/reader033/viewer/2022061106/54467ef9afaf9f65178b465f/html5/thumbnails/15.jpg)
![Page 16: Tv advertising, brand activation & sales impact](https://reader033.vdocuments.mx/reader033/viewer/2022061106/54467ef9afaf9f65178b465f/html5/thumbnails/16.jpg)
![Page 17: Tv advertising, brand activation & sales impact](https://reader033.vdocuments.mx/reader033/viewer/2022061106/54467ef9afaf9f65178b465f/html5/thumbnails/17.jpg)
![Page 18: Tv advertising, brand activation & sales impact](https://reader033.vdocuments.mx/reader033/viewer/2022061106/54467ef9afaf9f65178b465f/html5/thumbnails/18.jpg)
![Page 19: Tv advertising, brand activation & sales impact](https://reader033.vdocuments.mx/reader033/viewer/2022061106/54467ef9afaf9f65178b465f/html5/thumbnails/19.jpg)
![Page 20: Tv advertising, brand activation & sales impact](https://reader033.vdocuments.mx/reader033/viewer/2022061106/54467ef9afaf9f65178b465f/html5/thumbnails/20.jpg)
![Page 21: Tv advertising, brand activation & sales impact](https://reader033.vdocuments.mx/reader033/viewer/2022061106/54467ef9afaf9f65178b465f/html5/thumbnails/21.jpg)
![Page 22: Tv advertising, brand activation & sales impact](https://reader033.vdocuments.mx/reader033/viewer/2022061106/54467ef9afaf9f65178b465f/html5/thumbnails/22.jpg)
![Page 23: Tv advertising, brand activation & sales impact](https://reader033.vdocuments.mx/reader033/viewer/2022061106/54467ef9afaf9f65178b465f/html5/thumbnails/23.jpg)
![Page 24: Tv advertising, brand activation & sales impact](https://reader033.vdocuments.mx/reader033/viewer/2022061106/54467ef9afaf9f65178b465f/html5/thumbnails/24.jpg)
![Page 25: Tv advertising, brand activation & sales impact](https://reader033.vdocuments.mx/reader033/viewer/2022061106/54467ef9afaf9f65178b465f/html5/thumbnails/25.jpg)
![Page 26: Tv advertising, brand activation & sales impact](https://reader033.vdocuments.mx/reader033/viewer/2022061106/54467ef9afaf9f65178b465f/html5/thumbnails/26.jpg)
![Page 27: Tv advertising, brand activation & sales impact](https://reader033.vdocuments.mx/reader033/viewer/2022061106/54467ef9afaf9f65178b465f/html5/thumbnails/27.jpg)
![Page 28: Tv advertising, brand activation & sales impact](https://reader033.vdocuments.mx/reader033/viewer/2022061106/54467ef9afaf9f65178b465f/html5/thumbnails/28.jpg)
![Page 29: Tv advertising, brand activation & sales impact](https://reader033.vdocuments.mx/reader033/viewer/2022061106/54467ef9afaf9f65178b465f/html5/thumbnails/29.jpg)
![Page 30: Tv advertising, brand activation & sales impact](https://reader033.vdocuments.mx/reader033/viewer/2022061106/54467ef9afaf9f65178b465f/html5/thumbnails/30.jpg)
![Page 31: Tv advertising, brand activation & sales impact](https://reader033.vdocuments.mx/reader033/viewer/2022061106/54467ef9afaf9f65178b465f/html5/thumbnails/31.jpg)
![Page 32: Tv advertising, brand activation & sales impact](https://reader033.vdocuments.mx/reader033/viewer/2022061106/54467ef9afaf9f65178b465f/html5/thumbnails/32.jpg)
![Page 33: Tv advertising, brand activation & sales impact](https://reader033.vdocuments.mx/reader033/viewer/2022061106/54467ef9afaf9f65178b465f/html5/thumbnails/33.jpg)
![Page 34: Tv advertising, brand activation & sales impact](https://reader033.vdocuments.mx/reader033/viewer/2022061106/54467ef9afaf9f65178b465f/html5/thumbnails/34.jpg)
![Page 35: Tv advertising, brand activation & sales impact](https://reader033.vdocuments.mx/reader033/viewer/2022061106/54467ef9afaf9f65178b465f/html5/thumbnails/35.jpg)