tv 2.0: socialised & participatory tv online

Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesignlamp.edu.au - [email protected] - personalizemedia.com - muvedesign.com

LAMP ʻSTATE OF PLAYʼ SEMINARTV 2.0: Innovation in online video

This session

•TV 2.0 Introduction - Gary Hayes (Director LAMP ex Senior Development Producer BBC New Media)

•State of TV over IP Industry - Dr. William Cooper (informitv.com)

•ABC Innovation - Chris Winter (Head of New Services, ABC Innovation)

•ABC TV Multi-platform - Arul Baskaran (Executive Producer ABC TV Multiplatform)

mailto:[email protected]


http://www.personalizemedia.com


http://www.theprojectfactory.com




INTRODUCTIONTV 2.0









Interactive Quiz (hands up)What is TV? •The device or screen?•The distribution channel?•The form, types of programmes?•What is that form? “Popularist, often live, linear video or something far more social & interactive?”

Intro

Thinking beyond the pipes and devices - what does TV really stand for?









KEY DISTINCTIONS AROUND INNOVATIVE ONLINE VIDEO

One-to-many broadcast•1 Reversioned TV

•2 Socialised TVMany-to-many & 2 way•3 Participatory TV shared video content. Democratized, disintermediated, de-attached

MeasurabilityNew Monetization models - value add & innovative services around the video content e.g.: personalization

Intro

Three categories? Socialised TV - creating ‘conversation’ around

broadcast









from this ? to this

de-socialized ?

Intro

Watching linear video used to be social -

does online community tools bring back the good ole

days?









The broadband web has meant for the first time in media history the ‘community’ has the means of distribution. Items 1-3 are about scarcity of distribution

Medium How shared?

1 Cinema Home Movies 8mm film cameras

2 TV incl cable, sat VHS video cameras

3 DVD DV and computer software

4 On Demand Broadband Web DV, web & stills camera Uploads

Sharing EnablementIntroWe have always wanted

to share - and where there’s a will....









TribalizationIntro

Marshall McLuhan: the global villageBroadcast Date: May 18, 1960

Of course none of this is new - 50 years ago

sharing and connectedness was already ‘invented’!









Intro

Something I knocked up 3 years ago

- where we can watch ‘linear video’ content - is it all really

converging on the iphone :) !









Where is ‘new’ video?

TV

Cable

TiVo

IPTV

YouTube

iTunes

Amazon

iPod Vid

Hulu

Qik

iPlayers

Consoles CurrentTV

Vimeo

JustinTV

MP4sJoost

PDAs

BlipTV

SlingBox

Mogulus

VirtualWorlds

UStream

Outdoor

Google Earth

Handheld Games

RetinaDirect

3D ???some of the many services and

tools/devices we can now watch TV on









As of October 2008, 13.5 billion videos were watched online. That is a 45% rise on the number watched in October 2007

Mashable.com prediction for 2009After a few years of “this is the year,” mobile video breaks into the mainstream. The continued success of Apple’s 3G iPhone along with the gaggle of smartphones chasing it (e.g. Blackberry Storm) drives the adoption of mobile video consumption.

Expect premium video sites like Hulu and CBS’s TV.com to offer iPhone video applications to their growing audiences.

Nielsen report on 2008Online video up 15% to 3 hours per month

Time shifted video up 11% to 7 hours per monthTraditional TV up by 3.6% to 151 hours per month

Suggests that mobile TV will surge tenfold its current rate to 2013Pew report on 2008

48% of internet users have used video-sharing sites such as YouTubeOn an average day, the number of users of video sites doubled from the end of 2007 to the

end of 2008.

Comscore for January 200976.8 percent of the total U.S. Internet audience viewed online video.

The average online video viewer watched 6 hours in January 100.9 million viewers watched 6.3 billion videos on YouTube.com (62.6 videos per viewer)

The duration of the average online video was 3.5 minutes, up from 3.2 minutes in December.

Intro

TV still in the lead - but how much of this is ambient

background TV?









REVERSIONED TV









Time-shifted Redistribution

Still waiting for ubiquitous personal TV, on

the TV, since my TV-Anytime days in early 2000s









Place-shifted redistribution

For those addicted to

home broadcast TV. Already 4 years old - the box at home

re-transmits TV to your computer









Redistribution

BBC already the grandaddy of catch-up

web TV. This was in development even when I

was there in 2003









Redistribution

Of course all the other channels in UK are

playing catch-up, catch-up TV. 1. itv.com









Redistribution


playing catch-up, catch-up TV.

2 Channel 4









Redistribution


playing catch-up, catch-up TV.

3. Channel 5









RedistributionAlready massively

popular in Australia - ABC’s version, iView.









RedistributionRedistribution -

remember there is nothing inherently social about any of the catch-up services









Redistribution

No reason the traditional broadcasters

have all the CU fun. Hulu and others like iTunes playing

‘channel owners’









Redistribution

Joost one of the first and best full

screen video on web services - now integrating

simultaneous chat









Redistribution

and more importantly connecting

your existing social network to your web video

watching...









SOCIALIZED &PARTICIPATORY

TV









Socialized TVCurrentTV

back in 2005 started the crowd-sourced TV

movement. Popular web video content gets onto

cable









Socialized TVand clever broadcasters go to where the audiences

are already









Socialized TV

There are many challengers to YouTube

but all are way behind in the race. Some differentiate by

quality, others by social tools









Slipstream Socialized TV

SlipStream (created partly by an ex-BBC colleague) is a new

service from just starting in the UK - that can sit on all 9 million (mostly

unconnected) freeview boxes and most importantly gets its connectivity by

pairing to you mobiles or computers. Uses TV-Anytime standards too!









Socialized TVGive them the tools. Mogulus is fascinating as vision mixing and

other TV channel tools are given to anyone who has the inclination.









Socialized TVOf course in-built

discussion and linking tools plus contextual advertising bring the

DIY channels to life









Socialized TVUStream is for anyone who has

something to say. Leo Laporte here has created a multi-stream, video skype based studio, and uses broadcast cameras. He simultaneously does his talk back radio

alongside the live video on Ustream. Preparing for a web/radio only future?









Socialized TV

Many users create theme’d channels on UStream and make

them event based.









Socialized TVThe real power of Participatory TV happens when

everyone has a potential live camera in their hands. Qik here is used to create

a live ob show around a flash mob demonstration









and this is not just about shaky cameras and cute babies. The Streamys are the first Oscar

style awards for web only TV/video content









Socialized TVHere is a show getting

inside the culture of online gamers, The Guild. Nominated for

Streamy Awards and good production values









Socialized TVOf course being on the web

The Guild can and should use all available on demand channels - each episode around 1 million

views just on YouTube









Socialized TVTV news content does

not have to live on the 2D web either. ABC TV have pioneered location based news reports mashing Google Earth with

segmented TV news.









Socialized TV

Live TV doesn’t have to be live action (real life either). Here

nearly 200 000 viewers have watched this ‘live from inside an

online game’ show - complete with non-gamer back channel

chat









Socialized TVReversing the previous slide - it is not too far removed

from a project I worked on with the BBC New Media team in 1996! Here online avatars chat about looped

TV. The Mirror Project.









Socialized TVand how far has that vision come! 13 years later and here I

am with others in PS3 home watching live TV and films. Will the avatarial nature take over from the

2D sidebar threaded chat in time?









Socialized TVAt AFTRS & LAMP I have

created a space in Second Life that has theatres and machinima

production areas. The cinema with 100 films encourages social chat and motivates machinima creation









Socialized TV

In Australia we are lucky to have the SLCN.tv team - creating High Definition TV shows from inside virtual worlds. Probably 3-5 years ahead of the

game, their content is highly participatory and social









Thank youNow onto Dr. William Cooper of informitv.com









Dr. William Cooper

informitv.com







tv 2.0: socialised & participatory tv online

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