#turnofftoturnon. great comms campaigns i wish i'd done seminar, 18 june 2014
TRANSCRIPT
Great campaigns I wish I'd doneDurex #TurnOffToTurnOn for Earth Hour
Dan Dufour
Head of Brand & Engagement
#BrandDufour
1. Based on Good insight
2. Based on provoking core emotions
Discrete emotional theory, 1987
3. A reminder to look beyond the sector