turnkey casino white paper

8/9/2019 Turnkey Casino White Paper

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Table of Contents

Introduction...................................................................................................................................................................................................3

Overview...................................................................................................................................................................................................................... 3

Casino Platform......................................................................................................................................................................................................... 3

Services................................................................................................................................................................................................................... 4

Win/Win Partnership...................................................................................................................................................................................................4

Revenue Share.......................................................................................................................................................................................................4

Customer Service................................................................................................................................................................................................... 4

Setup Fee................................................................................................................................................................................................................. 4

uic! Orientation............................................................................................................................................................................................"Casino References.......................................................................................................................................................................................................... "

We#site Features............................................................................................................................................................................................................"

Casino Platform Components............................................................................................................................................................................$

%ames..........................................................................................................................................................................................................................$

%eneral %ame Features...................................................................................................................................................................................................$

Slot &achine Features.................................................................................................................................................................................................'

Classic Slots.......................................................................................................................................................................................................... '

Fantas( Slots......................................................................................................................................................................................................... '

Photo Slots ) *e+u,e Slots...................................................................................................................................................................................... -

3* Slots................................................................................................................................................................................................................-

a#le %ames Features.................................................................................................................................................................................................

Casino Po!er 0ariants..............................................................................................................................................................................................

1lac!2ac! 0ariants..................................................................................................................................................................................................

raditional a#le %ames...........................................................................................................................................................................................

Innovative ) ,otic %ames..................................................................................................................................................................................... .

%amin Interface......................................................................................................................................................................................................... 56Instant %ame 7ccess................................................................................................................................................................................................ 56

Real8time Promotions................................................................................................................................................................................................56

Coo!ie Free %amin................................................................................................................................................................................................. 56

%ame Customi9ation 1ac!8end.......................................................................................................................................................................................55

a#le St(les............................................................................................................................................................................................................. 55

Casino &anaement 1ac!8end........................................................................................................................................................................................54

Statistics.................................................................................................................................................................................................................54

Revenue Overview................................................................................................................................................................................................ 54

Consolidated overviews:................................................................................................................................................................................................ 5"

7ffiliate Commission..............................................................................................................................................................................................5$

Pla(er Statistics....................................................................................................................................................................................................5$

&ar!etin &aterial Statistics...................................................................................................................................................................................5'

Casino Settins........................................................................................................................................................................................................5'

&ulti Currenc(......................................................................................................................................................................................................... 5-

%ame Confiuration..................................................................................................................................................................................................5-

Custom %ame Selection............................................................................................................................................................................................5-;&+ +ive *ata Feed for %ames...................................................................................................................................................................................5

1anner &anaement.................................................................................................................................................................................................5

7ffiliate Contracts.....................................................................................................................................................................................................5

7ffiliate Pa(ments....................................................................................................................................................................................................


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Introduction

White la#el casinos ?in the followin a##reviated as @W+C@A have proven to #e a cost efficient and effective alternative to the setup of con8

ventional online casinos ?stand8alone casinosA. Companies with a stron focus to casino mar!etin can easil( moneti9e tareted traffic

without steppin into time and cost8intensive casino setup and maintenance procedures #( offerin a casino which pla(ers canBt identif(

as a full( manaed solution.

Where most white la#el casino providers are actin onl( as s(stem interators 8 #( com#inin man( software products and elements from

3rd part( suppliers into their product portfolio 8 WinninStrea! is developin 566of the casino software and amin platform in8house

?inside our orani9ationAD all ames ?he 7rt of %amesA included. If a client intends to offer ames from other ame providers E no pro#8

lem E WinninStrea! will implement additionall( these 3rdpart( ames if our eneric ames portfolio ?appro,. 556 casino amesA is not

meetin all reuirements of a client.

1( choosin WinninStrea! (ou are dealin with one competent partner who owns and controls the complete software product chain and

has the resourcesD fle,i#ilit(D s!illsD and e,perience to support (our casino pro2ect in the #est possi#le manner. hisD in the white la#el

casino world uniue approachD lets (ou en2o( a hih level of ualit(D relia#ilit(D and #rand consistenc( of (our new casino and allows us to

offer e,traordinar( attractive casino deals.

his document will ta!e (ou on a uic! tour throuh some elements and features of our amin platformD which ma( help (ou to evaluate

our product lines for findin the #est suited solution for (our #usiness reuirements in the casino industr(.

Overview

Casino Platform

ach #( WinninStrea! provided casino and related W+C platform consists at least of these followin elements:

Casino %ames ?more than 566 hih ualit( instant8pla( amesD no download and no installation reuiredA

%amin interface ?contains the ame menu and durin ame8pla( reuired functionsA

Casino manaement #ac!8end ?reuired for the casino setupD statisticsD affiliate and pla(er manaementA

7ffiliate #ac!8end ?portal for affiliates which allows (ou to run (our own affiliate networ!A

Pa(ment atewa( modules ?e. . CCD S!rillD GetellerD Pa(safecardD i*7+A

Server infrastructure ?we#siteD ame and data#ase serversA

Casino we#site ?predefinedD customi9a#le we#site pac!aes which all trac!in featuresA

%ame customi9ation tools

WinninStrea! is one of the world8wide few casino software providers in the mar!et who is developin the complete software stac! for

runnin an online casino internall(. 7ll software components are developed @in8house@ what ives our clients a real competitive ede overthose competitors who have to deal with the interation of software from several ?differentA providers.

he diaram #elow displa(s the most important casino components of the WinninStrea! casino platform:

Turnkey Casino - White Paper 3


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he additionall( offeredD cost8free self8service casino productsare comin with man( restrictions ?e. . limited #randinD no #ac!8office

accessD no affiliate networ! supportA and are GO su#2ect of this White Paper. his cost8free Casino


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"uic# Orientation

Casino References

his White Paper contains/provides all #asic information which allows to evaluate if the WinninStrea! casino platform could #e of interest

for (our #usiness oals. 1ut 5666 words often canBt replace the visual impressions of alread( e,istin white la#el casinos. he list #elow

represents a representative list of casinos which were #uild on #asis of the WinninStrea! casino platform:

http://totall(casino.co.u!/ ?Casino for the J mar!etA

http://casino8oldenlor(.com?Casino for the French mar!etA

http://ladiatorcasino.com ?chec! the ta#le ames customi9ationA

http://veas.com?a classic online casino loo!A

http://veaspla(casino.com ?standard setup with #randin #ut no we#site customi9ationA

http://vip#et.com?ame desin tareted to clu# pla(ersA

http://dourocasino.com?Casino tareted to PortuualA

http://onlineveascasino.com ?Casino for all nlish spea!in mar!etsA

http://tre9orcasino.com?Casino tareted to =unar(A

http://eleantvip.com?e,ample of a WordPress #ased front8endA

http://casinole#.com?under developmentA

http://powerlounecasino.com ?an interestin landin8pae st(le alternative with no we#siteA

http://#ritscasino.com?J mar!et focusA

For a uic! loo! to the ames see here: http://ames.whtela#elcasino.com

For a uic! product line overview see here: http://turn!e(casino.com/resources/media/documents/productKoverview.pdf

Website !eatures

he screen8shot #elow outlines some core features of the WinninStrea! casino we#site framewor!:


Consistent support of multi-locale

(content and design can be variedbased on language and region).

The branding is consistent

through all software modules.

The content can be created languageor locale specific what allows e.g. to

deliver different content to Portugaland Brazil (but both in Portoguese).

Casino specific bonus offers withno financial risk for the casinoowner (full managed solution).

!ulti-currenc support through all

provided online casino softwaremodules.

"tandard elements can get auto-translated to accelerate a multi-

lingual website development.

#ame selections on a website orin marketing materials can getcontrolled from the casino back-

end via $!% feed. &isplaing e.g.different new games or featured

games re'uires no code changes.

The instant-pla games technologhelps to achieve good conversion

rates. &epositing mone and game-pla are alwas onl a few mouse-

clicks awa.

Popular pament methods are fullsupported. Countr specific P"Pgatewas can get implemented on

re'uest.

Casino owners get access toappro. *+ uni'ue casino games

which are not ,worn out, alread.
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Casino Platform Comonents

$ames

%ames are the life8#lood of an online casino. WinninStrea! is offerin more than 100 proprietary instant play casino games. hese

hih ualit( ames are coverin e. . the followin popular ame cateories:

Casino ta#le ames

Casino ta#le ames

Casino po!er ames

0ideo po!er ames

Slot machines

In the slots cateor(D which is ne,t to the ta8

#le ames our specialt( with more than "6

slot machinesD we differentiate #etween these

su#8cateories:

38wheel casino slots

Classic slots

Fantas( slots

Photo slots

*e+u,e Slots 3* 0ideo Slots

Fruit &achines

he ame8pla( reuires the 7do#e Flash

pla(er version 56.5 ?or newerA and the usae

of a modern #rowser ?e. . L I 'D Firefo, or

%oole ChromeA. here is no download re8

uired 8 ever(thin is #rowser8#ased.

$eneral $ame !eatures

he followin features appl( to nearl( all WinninStrea! casino ames:

Instant-play technologywhich reuires no software download and no software installationD 2ust clic! and pla(.

High quality graphicsensure a pleasant and professional ame appearance.

Attractive animationsare addin a special twist to man( ames.

3 ren!eringof animated ame elements

"le#i$le game resi%ingallows to ad2ust the ame window d(namicall( to a #road rane of screen resolutions.

Seamless customi%ationof all software and desin elements in the casino platform ?also of the affiliate software and #ac!8endA

Customi%a$le gaming interface for #lendin the ames seamlessl( into (our casino desin

&ulti-language supportfor an eas( locali9ation of ames and software to specific mar!ets ?also for audio filesA

3 game-play mo!esfor optimi9ed conversion: Free Pla(D Fun Pla( ?reistration reuiredAD Real Pla( ?sin8up reuiredA

In-game registrationof pla(ers in the ame pop8up window ?#oosts the conversion rateA

In-game money !epositsdirectl( in the ame pop8up window ?ma!es it eas( for pla(ers to sta( in the ameA

&o!ular payment systemwith support of man( popular pa(ment atewa(s and eas( e,tensi#ilit(

Custom specific $onuses?in8ame displa(A

Custom specific promotions?in8ame displa(A

Custom specific event messages?in8ame displa(A #ased on the pla(er profileD pla(er histor( and mar!etin rules

irect game lin'ingallows affiliates to send traffic directl( to specific ames ?reat for increasin the conversion rateA.

Coo'ie-less game technologyincreases the sta#ilit( and accessi#ilit( of the casino platform from all modern #rowsers.

(&) game fee!simplifies the setup of all ame lin! related tas!s ?e. . eas( ame implementation on we#paesA.

Real-time platform monitoringassures a hih level of ame availa#ilit(.


The customizable game selection and custom-defined gamecategories allow the creation of a custom specific casino

game portfolio.
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Slot %achine !eatures

Ge,t to the reat num#er of popular ta#le and card ames WinninStrea! is offerin an outstandin variet( of direct pla( casino slots. he

slots portfolio is offerin a #road rane from visuall( comple, and feature rich slots to fast to pla( no8nonsense machines.

Classic Slots

he 38Reel and Classic Slots cateor( is followin the oal to provide an authentic casino feelin with class(D fast pla(a#le machines.

hese machines are popular amonst pla(ers who prefer fast paced no8nonsense slots.

he innovative @slot view switchin@ feature allows to access these machines in three different perspectives:

Full view ?the whole slot is visi#leD allows ame8pla(A

Reels 0iew ?onl( the slot reels are shown in a 9oom viewD allows ame8pla(A

Pa(ta#le view ?onl( the pa(ta#le is shown in a 9oom viewD allows anal(9in the winnin chancesA

he @Full@ and the @Reels@ view allow to pla( the slots where the @Pa(ta#le@ view informs pla(ers a#out pa(outs and other slot features:

"antasy Slots

his slot cateor( contains fast pla(a#le slots with animated icons and attractive winnin features li!e @Free Spins@D the @Pic! &e@ #onus

which adds randoml( a #onus credit amountD and multiple @Winlines@:


!ost inning "treak slot machines are offeringattractive slots features like- ilds- /ree "pins

- Connected Pa

- !ultiple winlines (up to 0 or 1+ palines)

- "everal wagering denominations

- !ultiple coins

- "uper Bonus

!ultiple winlines allow plaers to increase thebetting amount up to 0 times per spin and arescaling up significantl the winning probabilit

per spin.
http://games.whitelabelcasino.com/


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*hoto Slots + e)u#e Slots

Photo Slots and *e+u,e Slots are addin so called @&ini %ames@ to the ame pla(. &ini %ames are em#eddedD s!ill #ased #onus ames

which provide slot machine pla(ers the opportunit( to add e,tra credits to their winnins. he challenin &ini %ames are alwa(s related

to the ame theme and help to create a stron ame identit( and increase ?ne,t to the winninsA the pla(er lo(alt( to specific slots.

3 Slots

his cateor( is offerin slot machines with comple, desinsD advanced animationsD multi8pae pa(8ta#les and e,tended &ini %ames. he

#ettin options can #e scaled up to "$ win8lines what ensures that nearl( ever( spin is matchin a winnin com#ination so that pla(ers

e,perience alwa(s real action.



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*urin


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*urin the (ear


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$amin& Interface

he amin interface hosts the ames. It is developed in =&+/CSS and Mavascript ?7M7;A and offers a uniue level of fle,i#ilit( for the

ame menu implementation and client specific desin customi9ation ?colorsD fontsD looA. he amin interface and the ames are de8

sined multi8linual.

he most prominent part of the amin interface is the ame menu. he ame menu is enerated in real8time on #asis of the casino

#ac!8end data ?the ;&+ ame data streamA and is full( customi9a#le via a custom CSS file for #lendin perfectl( into the we#site desin

of a urn!e( Casino.

Instant $ame 'ccess

*ownloadin and installin a casino is alwa(s an o#stacle for conversion. One ma2or #enefit of the WinninStrea! W+C platform is the in8

stant ame access for pla(ers. here is no download and no installation reuired. he sin8upD loinD #an!in activitiesD and account ac8

cess can #e manaed directl( in the ame pop8up window without visitin first the casino we#site. hat is a ma2or advantae for convert8

in amin traffic directl( into cash and allows casino affiliates to retain a hih level of control over their traffic.

Real(time Promotions

Promotion emails are an esta#lished method to increase pla(er lo(alt( and supported in the casino #ac!8end. 1ut the efficienc( of cus8

tomer emails has increasinl( #ecome uestiona#le. oo man( recipients have #ecome uite resistant to show measura#le actions tri8

ered #( email campains.

Ge,t to the overla( of promotion splash8screens durin ame start the uniue messain area of the amin interface allows a pla(er8

specific real8time communication with pla(ers which is triered #( a speciali9ed messain and campain server and reacts to an( pre8

defined event with a case8 and conte,t8specific promotion offer.

Coo#ie !ree $amin&

Storin coo!ies for session manaement has #ecome an increasinl( difficult issue since more and more privac( protection features disal8

low to store coo!ies on a client machine. +eal measure are causin also o#liations to provide a coo!ie8free Internet e,perience. &ore

and more Internet #rowsers are offerin now eas( to use settins to prevent the usae of coo!ies so that more and more #rowser #ased

casino ames of other providers arenBt loner wor!in in a relia#le manner.

In 7pril


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$ame Customi)ation *ac#(end

he customi9ation of ames is alwa(s a top issue for W+C customers. 1eside the #randin ?e. . with loosA W+C customers dare to differ8

entiate themselves from competitors with further chanes in the ame appearance. Since ame customi9ation is usuall( a time8consum8

in underta!in we at WinninStrea! are offerin our White +a#el and Premium Casino customers to choose from several ame desin

presets and different color schemes what ma!es it eas( to esta#lish a different @loo!@ of (our casino.

Table St+les

Currentl( ?Manuar(


13/30Turnkey Casino - White Paper 13

The ,modern, stle represents a modern appearance of thegame table and of the surrounding ob2ects.

The table color is set to an ,aubergine, variant.

The ,etreme, stle provides a 36P appearance of the game

table and of the surrounding ob2ects (e.g. chairs).

The table color is set to a ,dark blue,.

The ,white, stle helps casino clients to achieve a distinctivelook of their casino which is widel uni'ue in tha gaming

landscape.

The table color is set to ,light blue,.

7omen est omen. The ,pimp, stle is great for casinos whichwant to achieve a more intimate club-stle look for targetingto a more closed communit of gamblers.

The table color is set to ,aubergine,


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he ta#le st(le chanes also #etween different ame t(pes. #elow a screen8shot of the st(le @,treme@ with a card ame:

Ge,t to the st(le selection the customi9ation #ac!8end is offerin out of the #o, color scheme settins which define the appearance of the

ame ta#les ?felt colorA:

he #( casino clients provided casino loo ?this should #e a vector raphic file li!e 7I or S0%A will #e @hardwired@ to the casino ames and

to the #ac!8sides of the ame cards. his is an optional feature ?please reuest a uoteA.


The game customization back-end allows to change the color scheme forthe table surface. 6n combination with the table stle settings man

different casino ,looks, can be tested8 applied and reviewed.

The casino logo will be displaed on the table of all table games and in a

simplified form on the back of cards. "lot machines don5t get customizedwith a casino logo.

This is an eample of the simplified form of the

casino logo which is used on the back on cards.

The ,#reek, stle allows the creation of casinos with ahistorical of specific cultural contet. "ee e. g.http99gladiatorcasino.com.

The table color is set to ,anthrazit,.

The shape of the tables varies depending on the chosengame. Please compare the :oulette table on the previous

page (stle ,etreme,) with this poker table.


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Casino %ana&ement *ac#(end

he casino manaement #ac!8end provides essential features for the manaement of the casino:

%eneral casino settins ?s(stem confiurationA

Statistics ?visitorsD pla(ersD affiliatesD amesA

Financial features

%ame portfolio manaement

7ffiliate manaement

&ar!etin material manaement 1onus and mar!etin rules setup

Communication template manaement

and much more

Statistics

he casino #ac!8end provides statistics for the depositsD revenues and pa(outs. &ost statistics are provided in real8time.

Revenue 2verview

Casino clients have access to a #road rane of revenue statistics. 7ll #asic revenue information is provided in real8time on the so called

@dash#oard@. If a client is operatin several #rands the results can et consolidated on the dash#oard:

he dash#oard was desined to provide at a lance all relevant sin8upD deposit and profit or loss num#ers. 7 #road rane of additional

reports and ta#les allows a finel( ranulated anal(sis of a casinoBs performance.


4ll important revenue figures are provided in real-time on

the dashboard. "everal tables are consolitdating the dataon a per da8 per month and per ear basis.


16/30

For a #etter da( #( da( comparison all da(s of a month can et displa(ed in a classic ta#le view:

Consolidated overviews:



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Affiliate Commission

Several other statistics allow casino owners a more detailed anal(sis of the affiliate specific #usiness aspects. he e,ample #elow shows

the consolidated affiliate results of a representative casino client ?his affiliatesA:

*layer Statistics

he pla(er manaement pla(s an important role in online casinos. Casino owners have access to man( different pla(er statistics which are

ver( helpful to optimi9e their mar!etin and pla(er retention activities.

One important aspect is to detect profita#le and unprofita#le pla(ers:

he #ac!8office is comin also with a sort of report enerator which allows the creation of casino specific reports.



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&ar'eting &aterial Statistics

Casino owners have access to statistics which provide data a#out:

Impressions of mar!etin #anners

Clic!s to #anners

Pla(er sin8ups ?specified #( fun pla(ers and real pla(ersA

&one( deposits

otal casino commission

Commission per clic!

his data can #e filtered #( da(D wee!D current and last month. &ore specific reports can #e created #( usin user8defined date entries.

7 su#8set of this data is also accessi#le for the casino affiliates ?in the affiliate software / affiliate portalA.

Casino Settin&s

7 #road rane of settins allows the confiuration of a casinoBs #usiness essentials:



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%ulti Currenc+

Casino owners can reuested for their casino the setup of several currencies. he casino platform supports L 566 different currencies #ut

there are limitations which are imposed #( the chosen pa(ment atewa(s and pa(ment s(stem providers.

$ame Confi&uration

ach ame can #e confiured individuall( with mar!etin imaes and mar!etin and help te,ts:

%lo#all( seen there can #e found onl( a few professional casino ame providers. hese few providers are servin several hundred casinos

with widel( identical ames. Online casinos are then sharin these ames in nearl( identical form what can cause content duplication

pro#lems in search enines. 1eside the desin customi9ation the WinninStrea! casino #ac!8end allows additionall( the customi9ation of

mar!etin imaesD mar!etin te,ts and help te,ts. hat wa( W+C customers wonBt e,perience pro#lems in the search enines ran!in

caused #( content duplication from with other casinos shared ames.

Once the ame confiuration is completed the #ac!8end provides a real8time ;&+ stream with all reuired ame data to create widel( au8tomatic elements li!e ame paesD landin paesD ame collections and much more.

Custom $ame Selection

he casino #ac!8end allows W+C customers to define their own ame selectionD ame descriptions ?for avoidin content duplicationAD

ame imaer(D the preferred ame orderD and to create and appl( ame cateories and roupin information ?e. . for promotional activi8

ties and statistical anal(sisA.

1ased on these ame settins a ;&+ data stream is created which controls the ame availa#ilit( and ame order in all parts of the casino

platform ?e. . in the ame menu of the ame pop8up windowsA #ut also for the presentation of the ames on (our casino we#site.


6f there are new games issued ou 2ust select which game ou want toadd to our game portfolio and drag it from the ,4ll games, pool (on

the right side) into our casino container (see on the left side the gamepool of ,hite %abel Casino,).

/or not running into ";< problems a ll games can be

customized net to the design also regarding marketingimages and marketing and help tets.

This casino back-end feature avoids content duplicationand allows to give each casino its individual ,touch,.

The game tets can be created also multi-lingual8 what

allows a straight-forward localization of the games for abroad range of targeted markets.


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,%- -ive .ata !eed for $ames

he selected ames portfolio is delivered in form of white la#el casino specific ;&+ feed which contains all data which are reuired to #uild

we#sitesD landin paesD ames menus and much more. Special data fields e. . for new or featured ames allow a d(namic creation of

amin content. he centrali9ed editin in the casino #ac!8end updates then automaticall( the displa(ed ame portfolio or ame selection.

*anner %ana&ement

&ar!etin #anners which are used in the affiliate software need to #e uploaded and manaed in the casino #ac!8end. he software sup8

ports .ifD .2pD .pn and .swf file e,tensions. In the casino #ac!8end #anners can #e filtered #( #anner si9e and ame.

'ffiliate Contracts

One hihliht of the affiliate software is the affiliate contract manaement. *eals with affiliates can #e defined in a wa( that ever( month

a different commissions is calculated and paid to affiliates. he assinment of created contracts ta!es place automaticall( so that once the

affiliate manaer has created the commission models for the future no further wor! is reuired. hat allows e. . to provide new affiliates

for the first 3 months a commission model of: 4"D 46 and then 3". 7fter the first 3 months the contract is fallin #ac! to 36.


The displa of casino games on websites8 landingpages and affiliate media can get based on the

$!% feed which assures that changes in the casinoback-end (e. g. the definition of new games) is

automaticall reflected on all web-basedpresentations. This reduces the amount of website

and marketing media maintenance significantl.

Banners can get selected b size8 images file tpe (e.

g. .2pg or .gif) and game to allow an eas management.

"o called ,Contracts, allow to create time-

limited commission scales for affiliates.


21/30

'ffiliate Pa+ments

In the casino #ac!8end affiliate pa(ments can et chec!ed and approved automaticall( or individuall( on a per affiliate #asis. %reen en8

tries specif( commissions ?invoicesA which have #een alread( paid:

7s pa(a#le mar!ed entries can #e e,ported as a CS0 #atch for simplif(in the mone( transaction process.

he commission of affiliates ?revenue shareA and the revenue share model are manaed in the affiliate software.

Pa(ments are usuall( processed on the side of WinninStrea! as a part of the manaed casino services.

'ffiliate *ac#(end

he affiliate #ac!8end allows affiliates to create affiliate accountsD to review their stats and select mar!etin material for their casino pro8

motion.

he affiliate manaer can define affiliate commissions and displa( affiliate statistics for anal(9in the success of mar!etin activities.

$ame -in#s

Ge,t to artistic #anners the affiliate #ac!8end creates custom8si9ed ame imaes with lin!s to the ame:

1ased on the mar!etin imae which is ideall( created in full8si9e dimensions an( reduced ame imae si9e can #e created in the #ac!8

end. hat wa( the affiliate software allows affiliates to create custom ame alleries where each imae lin!s directl( to the ame.

*anner Selection

Reistered and loed8in affiliates have access to the #anner farm from where the( can ra# the Mavascript or =&+ #anner codes for dis8

pla(in ame #anners on their we#sites. he special technolo( of the amin interface allows direct lin!in to to the ame8pla(. Got re8

istered pla(ers have then in the ame pop8up window the opportunit( to create a pla(er account without the necessit( to visit first the

casino we#site. hat allows casino affiliates to create attractive ame #anner #undles without havin the concern #ein forced to route

their we#site visitor traffic awa( from their we#sites.


Casino clients who are using thefinancial services of inning"treak havealwas a full overview which affiliatesand plaers were paid.


22/30

Pa+ment %odules

Currentl( the followin pa(ment modules are supported:

&one(#oo!ers

Geteller

Pa(safecard

i*7+

1an! *raft

Pa( #( Phone ?onl( in selected countries and on special reuestA

Credit Cards ?CC deposits reuire customer I* verificationA

Special reports allow a more detailed loo! into specific PSP related transaction processes.

Hostin& Server Infrastructure

he hostin of the casino ames and casino we#sites is limited to WinninStrea! servers which are operatin the whole casino platform.

he hostin services for W+C customers are usuall( provided on a no8chare #asis.

he casino platform is #ased on the followin servers:

We#site servers

%ame servers

*ata#ase servers

Website Servers

he WinninStrea! we#site servers are hostin the casino we#site and the custom8specific parts of the affiliate and casino manaement

software and the custom8specific parts of the ames.

W+C customers et access to their own we#8space where the( can manae via FP their we#site and related content.

7ll servers are manaed #( WinninStrea! and monitored via Gaios to ensure a satisf(in uptime.

Casino owners have no access to the ame and data#ase servers.


Casino owners and their affiliates

can chose between =T!% and>ava"cript banner codes. =T!%codes aren5t tracked (regarding

impressions).


23/30

Casino Websites

he casino we#sites reuire specific features under the hood which are difficult to develop for casino owners. (pical functions are the af8

filiate I* and #onus code trac!in and the countr( #loc!in. he comple,it( of these features ma!es it necessar( that W+C clients are us8

in a #( WinninStrea! provided casino we#site pac!ae for the creation of their we#site desin and content.

Website !ramewor#

he WinninStrea! casino we#site pac!ae is #ased on a P=P driven casino we#site framewor! which is well documentedD eas( to handle

and protected aainst most hac!in attempts.

7 for the casino usae developed template s(stem allows an eas( reali9ation of desin ideas in a professional we#site development envi8

ronment. 7s an optional service ?please reuest a uoteA WinninStrea! will overta!e the template creation on #asis of a customer desin

?Photoshop or %imp files are reuiredA.

.+namic !eatures

One important feature is the connection of ame settins in the casino manaement #ac!8office and the we#sites. 7 we#8pae e. . with

casino lin! preview imaes can displa( automaticall( content chanes triered #( the casino ownerBs #ac!8office settins. (pical e,am8

ples are @Gew %ames@ and @Featured %ames@ which are displa(ed on the we#site. he automatic deplo(ment of #ac!8office chanes to the

we#site eases for W+C clients the efforts to !eep the casino we#site up8to8date manuall(.



24/30

he White +a#el and Premium Casino we#sites are hosted on the WinninStrea! casino we#8servers which are connected via a hih8speed

connection to the ame servers and data#ase servers. inningStrea' charges usually no hosting fees.

,%- !eed

he ;&+ ame feed allows to create custom ame listins easil( with a few lines of P=P code. he provision of such tools can #e re8

uested from WinninStrea!. In the casino #ac!8end W+C customers define which ames the( want to offer and once the dra ) drop se8

lection is completed the ;&+ ame data feed can #e reuested via =P. he W+C we#site pac!ae contains some @read( to use@ modules

which are #ased on the ;&+ data feed.

We#sites which are developed #( WinninStrea! are prepared for multilinual usae. 1elow an e,ample ?e,cerpt onl(A in =unarian:


The multi-lingual structure of the websites

and casino platform allows the adaption ofthe content to different languages andregions. Casino owners can e.g. deliver to

/rench users a different content than to/ranco-Canadian users.

The tet preview are taken from thegames $!% feed. The content gets

uploaded in the casino back-office where itgets converted automaticall into the $!%

feed which the websites consummates.The tets can get full customized andtranslated to a virtuall unlimited amountof languages.

The so called ,legal, documents arecentralized (also in form of an $!% feed)

and managed b inning"treak in the wathat those compl with the re'uirementsof the gaming license.


25/30

Services

Casino -icensin&

he operation of an online casino reuires clients to appl( for a amin license. his is not an operational reuirementD this is a leal as8

pect which ensures that pla(ers !now with who the( are dealin ?leall(A and aainst whom the( can ta!e actions if the( have complaints.

!inancial ServicesOne important element of our @one8stop8solution@ is the provision of financial services. We can manae for our casino clients the followin

financial affairs:

Receivin mone( via pa(ment atewa(s ?pla(er depositsA

Pa(in pla(ers ?e. . pa(8outs of winninsA

Pa(in (our affiliates ?#ased on the commissions (ou have defined for themA

Pa(in our casino clients

Fraud prevention services

Fraud detection services

Implementation of additional pa(ment s(stem ?optionalD on reuestA

+eall( seen the pla(ers continue to #e the contractual partner of our casino clients ?casino operatorsA. Casino clients are also closin the

contracts with the pa(ment s(stem providers.

Pla+er Suort

WinninStrea! usuall( overta!es the first8level pla(er support. 7ll support services are provided in a neutral or customi9ed form. *etails

have to #e neotiated and depend on the level of reali9ed or predicted revenues. Premium and White +a#el Casino clients are authori9ed

to overta!e some portions of the customer service ?e. . the 0IP supportA. he customi9ation features of the platform ensure that pla(ers

and affiliates have a seamless #randin e,perience.

he pla(er and su#8affiliate support is #asicall( manaed within a #randed tic!etin s(stem which contains also a !nowlede8#ase for

pla(ers and affiliates ?separated #( loin detectionA.



26/30

Pla+er Retention

WinninStrea! provides a #asicD full( customi9ed pla(er retention service to increase the pla(er lo(alt( and pla(er life8time.

Since a successful pla(er retention is essential for the profita#ilit( of an online casino WinninStrea! provides turn!e( casino clients the

opportunit( to create pla(er retention rule8sets for the real8time messain features of the amin interface. he messain area of the

ame pop8up windows provides then pla(er specific messaes and promotion offers which are triered #( real8time eventsD pla(er pro8

files and the predefined rule8set.

mail promotion campains have lost durin the last (ears a lot of effectiveness. herefore it is important to @catch@ the attention of pla(8

ers with additional mar!etin offers when the mind8focus of customers ?pla(ersA is set to amin. hat is alwa(s the case when a ame

pop8up ets opened. Since the offered promotions and incentives are hihl( customi9ed a much hiher conversion rate can #e e,pected

than with email #ased retention strateies.

Such messaes and emails can et automated in so called @Rules@. here e,ists a wide arra( of settins for creatin automated pla(er re8

tention activities:


The 4>4$ based gaming interface comes with a real-time messaging area. 6nstead of displaing messaging from the application (the game) allmessages are coming from a specialized messaging server which has the capacit to serve thousands clients parallel with onl a little resource

footprint. 6n the messaging area application messages are displaed (which are re-routed via the messaging server) and also promotion messages

which are coming from the ,rules, server. 7et to the custom specific promotion messages this area will also displa other event data (e.g. shortenedtournament leader board rankings) and dnamic links to further information websites. That wa plaers won5t miss an information which is consideredto be important for customers. The conversion rate of such ,live, promotions is significantl higher than with conventional email promotions.


27/30

Own a Casino

In the White +a#el Casino #usiness man( poorl( customi9ed products are offered ?fa!ed white la#el casinosA.

WinninStrea! is deliverin online casinos which ive (our pla(ers and affiliates no indication that (ou are runnin a full( manaed

turn!e( or white la#el solution. here is no difference to a conventional stand8alone casino noticea#le. he amesD the software and ser8

vices are perfectl( customi9ed and accessi#le solel( via the R+ of (our White +a#el or Premium casino. Go strane #ac!8lin!sD no weird

redirections and no setup fee for vapor8ware.

WinninStrea! products are simpl( re8definin what is possi#le under the um#rella of a turn!e( casino or white la#el casino solution.

*enefits of Ownin& a Casino

speciall( alread( successful casino affiliates will as! themselves wh( the( should route am#lin traffic from online casinos which the(

are alread( promotin to an own casino> We at WinninStrea! see several reasons wh( operatin (our own casino is a ood choice with

man( #enefits:

7ll casino elements ?amesD casino #ac!8endD affiliate softwareD mar!etin toolsA are usin (our casino R+ to strenthen (our

casino #rand and support (our SO efforts. 7ll ame lin!sD the cashierD and the affiliate software are usin (our casino R+.

Nour traffic is not loner leavin (our scope of control. In most forms of am#lin affiliation (ou are sendin (our traffic to domains

which are not (our asset and (ou canBt control what will happen there with (our traffic. 7s a casino owner the traffic sta(s on (ourown domain and (ou are oin to decide how (our traffic ets moneti9ed.

here is no traffic lea!ae. Pro#lems with affiliate I*BsD overwritten coo!iesD e,pired coo!ies or other trac!in difficulties wonBt ef8

fect (our revenues. ver( penn( of enerated revenue in (our casino is countin for (our commission. We see this as one of themost important advantaes to run (our own casino.

If pla(ers create new pla(er accounts 8 for whatever reason 8 the( remain (our pla(ers. here are no strane pla(er losses which

are hurtin (our results.

arn a enerous commission of at least "6 revenue share on the casino profit. So more services (ou will overta!e so more room

we have to increase (our revenue share.

Nou see all statistics in real8time ?e. . pla(er deposits and affiliate activit(A.

Nou et access to pla(er data for (our own mar!etin campains which (ou ma( want to run in addition to the pla(er retention ac8

tivities which WinninStrea! will perform for (ou.

Nou can influence the pla(er mar!etinD promotions and other strateicall( important #usiness activities. &an( pla(er retention ac8

tivities can ta!e place directl( inside the amin interface ?after lo8in etc.A.

Nou can use our innovative Fair Pla( 1onus s(stem in a customi9ed manner. 7 plethora of different #onus options can et em#ed8

ded in lin!s which then are trierin automaticall( the related #onus offers. Pla(ers must not enter an( #onus codes for usin(our special #onus offers.

With #uildin an own casino (ou are creatin a valua#le assetD somethin what (ou canBt achieve with a casino promotion ?as anormal affiliateA. WinninStrea! provides (ou a reat support for #uildin a valua#le #rand identit( around (our new casino.

Nou can create (our own customi9ed ame portfolio out of more than 566 hih ualit( casino ames.

Nou can create a casino which is tareted to a specific niche mar!et ?lon8tail #usinessA.

Nou can create and run (our own affiliate networ!. +et other affiliates increase (our mar!et reach and revenues. Nou are fle,i#le in

rantin su#8affiliate commissions ?from " to 4"D in special cases even moreA. Nou can create comple, affiliate commissionschedules with monthl( chanin commissions ?e. . for offerin new affiliates a hiher 38month start8up commissionA. he spread#etween (our casino owner commission and the commission of (our affiliates is (our cut ?profitA.

Nou en2o( ownership of the affiliate and pla(er data#ase.

White +a#el and Premium Casino customers and also their affiliates can lin! directl( to an( ame. hat is ver( difficult to reali9e

with most other international online casinos. hat wa( (our affiliates can #uild their own su#set of ames which are directl( acces8si#le from their we#site. his possi#ilit( is resonatin ver( well with affiliates who disli!e to lose too much control over their traffic.Nour affiliates can #uild easil( ame related paes with SO content and lin! directl( to ame e,amples or landin paes with in8stant ame8pla( features. In a hihl( competitive casino affiliate mar!et such features can #e decisive for profita#ilit(.

Nou and (our affiliates can #uild ame #undles which can #e placed with onl( one lin! on a we#siteD landin pae or in a =&+

email. %ame #undles are a com#ination of ame imaes and underl(in lin!s with the related affiliate I* which can #e stored inthe data#ase and implemented in seconds.

he structure of the innovative amin interface allows an in8ame sin8up ?directl( in the ame pop8upA. hat feature is reat for

conversion of free or fun pla(ers to real pla(ers ?mone( depositin pla(ersA.

Pla(ers can also deposit mone( and manae their pla(er account with this in8ame technolo( ?inside the amin interfaceA.

Nou are wor!in closel( with an e,perienced partner in the amin industr( who overta!es the casino operationD maintenanceD

software development and customer service.

Our #usiness model is not restrictive. We at WinninStrea! #elieve in health( Win:Win constellations. Once (ou should #e dissatis8

fied with our products and services we wonBt create o#stacles for (ou to ta!e (our affiliate and pla(er data and tr( (our luc! else8where.

7nd last #ut not least: Wor!in for (our own casino #rand provides a lot of inspirationD motivation and satisfaction. Creatin (our

own affiliate networ! allows (ou also to communicate with other affiliates what ma( #roaden (our hori9on and e,tends (our social

networ!. 7nd all that with a tin( investment and no financial ris!.



28/30

How to $et a Turn#e+Casino?

If (ou are not 566 sure to close a White +a#el or Premium Casino deal start with our cost8free self8service casino solutions which are of8

ferin alread( ama9in features.

he setup and launch of a urn!e( Casino follows usuall( this schedule:

5. Nou send us an outline how (ou intend to mar!et (our new casino and additionall( a description of (our #usiness #ac!round. 7fter

the evaluation of (our data we will send (ou a uote and a writtenD to (our pro2ect ad2usted White +a#el Casino 7reement to sin

it. he setup fee needs to #e paid in full immediatel( after sinin the areement.


29/30

Casino Setu !ee Revenue Share

7fter sinin the urn!e( Casino 7reement the setup fee is due for pa(ment. he casino platform setup fee depends on (our revenue

uarantee and the amount of #( WinninStrea! provided services:

*remium /urn'ey Casino

Setup fee:8 H 3.666 with no revenue uarantee and a revenue share of "" ?and if we manae the financial services for (ouA8 H ".666 with no revenue uarantee and a revenue share of $6 ?and if we manae the financial services for (ouA8 H ".666 with a H 3."66 net profit revenue uarantee per month ?for usA. Nour rev share is then $" ?or hiherA when (ou overta!e the financial services

Reuirements: he Premium Casino client provides a customi9ed we#site on #asis of the #( WinninStrea! provided Casino front8end structure and templates. 7dditionall( custom imaer( is reuired to customi9e the amin interfaceD casino #ac!8end and affili8ate software ?e. . with (our #rand looA. *etails are provided in the urn!e( Casino Setup &anual.Services: he amin interfaceD the casino8#ac!8end and the affiliate software et customi9ed with the provided imaer( andcasino name #ut the ta#les of the ta#le ames are comin without a loo and the ame cards are desined with a neutral card#ac!round. W+C clients can add the loo customi9ation for the ta#les and cards at an( time ?optional serviceA. If (ou are drivin asu#stantial amount of revenue we can neotiate the fee for the loo customi9ation uprade.

he #( WinninStrea! provided casino templatesD modulesD and content allow a ver( fast setup of (our new casino. 7 s!illed we#8

developer will appl( all reuired chanes within a da( of wor!.1ased on the #asic casino setup ?stand8alone casinoA (ou can provide additionall( the #elow listed casino services:8 an em#edded casino ?instead of a stand8alone casinoA8 em#edded ames ?reat for cross8mar!etinA8 landin paesIn all cases (ou will #enefit from the full ame setup and manaement structure lin!ed to the domain of (our choice. 7ll technicaland commercial #enefits of a Premium Casino are then wor!in for (ou also if (ou decide to offer onl( a few ames on (our affiliatewe#site or if (ou create onl( a landin pae. Such wa( offered @own@ ames can #e in man( cases ?e. . for casino portal ownersAan attractive alternative to runnin a full fleded casino. 7ll mar!etin and pla(er retention features appl( then in identical form.

Premium Casinos provide full casino #ac!8office access.he revenue share of Premium Casinos starts with "" and can reach '". We provide hiher percentaes #ased on the dealD the#usiness volume and on how man( services are rendered on (our side.

Agent &o!el Casino

Fee: H 3.666 with a revenue share of fi,ed '6 ?for the casino owner clientA7ent &odel Casinos reuire that the casino client manaes the mone( flow and pa(s WinninStrea! the monthl( revenue share.

Custom !esign we$site

Fee: reuest uote if the we#site desin is not provided from (our side ?in most cases the default templates are sufficientA

Custom !esign of the ta$les with logo

Fee: reuest a uoteReuirements: he casino client delivers the loo for customi9ation and a read( to launch we#site ?#ased on the W+C specifica8tionsA. his option is the #est choice if (ou want to present (our casino from the start with a #randin also on the ame ta#les.his service can #e added at an( time to (our Premium Casino.

.elo+ment Time(frame

he developmentD customi9ationD and setup procedure ma( var( in timeD dependin on the scope of wor! ?desin wor! ta!es lonerA. 7f8

ter havin defined the volume of the reuired and/or desired development and implementation tas!s WinninStrea! will provide (ou a de8

tailed time8line to ensure that the launch and (our mar!etin preparations will #e completed in a clearl( defined time8frame and s(nchro8

ni9ed with each other to ma,imi9e the mar!etin effect of the casino launch.

Other !orms of -icensin&

1eside the full( manaed solutions we are offerin also pure ame licensin models ?on a case to case decision #asisA which ma( support

alread( esta#lished online casino operators to e,tend their ame portfolio with attractive ames.

&ar!et participants who operate their own casino8#ac!8end and affiliate software ma( also prefer to license onl( the ame portfolio and

interate those ames and the related data#ase ta#les into their e,istin software infrastructure.

Please reuest our licensin conditionsif a pure ame licensin model suits (our reuirements #etter than a full( manaed online casino

solution.


6n the highl competitive online casino world a

broad range of casino games keeps plaersattracted. /or alread established onlinecasinos we offer an alternative licensing model

which allows to etend the eisting gameportfolio with selected games from our

etensive game portfolio.
http://turnkeycasino.com/index.php?pg=contacthttp://turnkeycasino.com/index.php?pg=contact


30/30

'bout Winnin&Strea#

WinninStrea! +td. is a C(prus #ased 2oint venture of three well esta#lished amin enterprises #ased on the vision to innovate the white

la#el casino #usiness with hihl( customi9a#le casino ames and an eas( to manae casino #ac!8end software. With more than - (ears

e,perience in the development of online amin platforms we can uarantee our casino clients that the( promote a amin platform with

e,cellent ualit( and proven relia#ilit(.

Without sacrificin well esta#lished development methods we at WinninStrea! have a stron focus to innovation. Our casino clients can

rel( on our onoin efforts to moderni9e all parts of the amin platform to ensure that the( will retain alwa(s a competitive ede over

other turn!e( casino operators.

Our commitment to cost effectiveness and an outstandin service e,perience are ma!in WinninStrea! products a first choice for casinooperators in the crowded and hihl( competitive casino mar!et. Our core competence is the development of online casino ames com8

#ined with the related casino manaement and casino affiliate software. hatBs itQ We dont provide sports8#oo!D live ta#le ames or ra!ed

po!er ames. We are online casino software specialists. Our modern platform and #ac!8end technolo( allows the interation of other

amin products #ut we sta( focused to our core competence of providin attractive online casinos on a lo#al scale.

Contact

WinninStrea! +td.

=arald nels / *irector

hessaloni!is 7ve.

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