turning whispers into roars by liz mcgettigan
TRANSCRIPT
We are all doing so much amazing stuff but we just don’t tell anyone!!
WE NEED TO FIND OUR VOICE!
We’re all in favour of them and get a warm, fuzzy feeling about them.
But saying how much we adore them doesn’t protect
bamboo-munchers or libraries from extinction.
LIBRARIES ARE A BIT LIKE PANDAS
………consider this !
Once books were the only currency For Joe Public to
learn and the public library
filled that gap
..but the world has never changed so quickly
The top 10 jobsin 2016 didn’t exist in 2010
More than 150 million people will be born this year…
….they will be born into a technological and information led
economy
Courtesy Ned Potter
Never has technology been so focused on The access of information
never has information been so importantour area of expertise surely ?
Courtesy Ned Potter
never has technology been so focused on the access of information – our area of expertise -yes ?
Courtesy Ned Potter
…and never has the competition for the
customer been so hardCourtesy Ned Potter
..because it has never been easier to access information without libraries!
……but
….despite the challenges we are still here!
ACROSS THE WORLD LIBRARIANS ARE INNOVATING….
OUR EDGE –OUR VALUES - PRIVACY, DIVERSITY, EQUALITY….
………look who wants our space !
Clearly the private sector
sees opportunities???
Burnout from our battle for funding is one of the most significant threats to public sector
librarianshipXX
Why the Library experience must evolve!
I am your new customer, I am unique, I want to be special, pay me real attention, excite me, open my
eyes and make my time with you a fabulous experience
The reading experience has evolved
..begs the question -What has your library got for me in a year’s time?
……….learning has changed
Learning and communication is now a collaborative, contributive experience
… a group, interactive, visual experience
THE PLACE EXPERIENCE HAS EVOLVED
ALL DIGITAL LIBRARYCAFÉ BARS
COOL SPACES
“Thousands of visitors
flock to
The Word
in South Shields“Shields Gazette
Spaces for young people
We are creating
spaces and support
for creativity,
business and skills
development
Experiential,
entrepreneurial,
experimental spaces
…makerspaces, fablabs, digilabs, do it zones…?
Libraries are finding new ways to convene people
…spaces for creativity enterprise, regeneration……..
THE LIBRARY EXPERIENCE
THE PEOPLE EXPERIENCE HAS EVOLVED
… every day we are helping people navigate the digital world!
…. we are bringing digitally focused but socially isolated people together in the
physical world
....we are enabling people-to-people experiences– The human library
..enabling virtual reality experiences
…we are enabling fun, visual and interactive knowledge experiences
You ain’t seen nothing yet!
…every day across the UK many of us are introducing people to new technology experiences!
Who if not the public library?
Robotics
3D printing
….. getting a bit old hat already?
I-beacon technology
NFC
ONE TO WATCH!
ONE TO WATCH!
5d digital storage replacing archives ?
ARTIFICIAL INTELLIGENCE
“the greatest threat to librarianship is a lack of imagination.” RD LANKES
50 to 70 billion connected
devices by 2020You ain’t seen nothing
yet!
….love it or hate it we are right in the middle of it all, collaborating on all sorts of new projects, applications
and portals.
…….. who will introduce Joe Public to all of these new technologies?
…….who will skill him up for the new world as we once did with books and access to the internet?
……who if not the public library?
32 % of Internet users are on the platform, but more importantly, they’re our type of Internet users!
If something is important, tweet it 4 times
Put your twitter handle everywhere!
Snapchat flotation on the stock market that could value the five-year-old mobile app known for its disappearing photos at as much as $25bn.
About 205.6 billion emails are sent
every day.
Personalized emails have 30% higher CTRs than their non-personalized counterparts.
Merchandising
The content discovery experience has changed too
…metadata, fabulous unique collections from libraries everywhere! – Google eat your heart
out! ….this is us surely?
Imagine a global library platform with access to all that! WOW!
WHAT IS STOPPING US? WHO CAN WE BLAME? CAN’T BE US SURELY?
“libraries are the last remaining
public spaces that don’t like our
wallets more than they like us”
Matt Haig
Central library STRONG UNIQUE NETWORKS OF FREE
PUBLIC SPACES ACROSS THE UK
Public libraries save the NHS
£27.5m each
year by reducing dependency on GP’s for frontline information. research from the Arts Council England
Dementia/ Carers ££££ ????
Books on Prescription scheme
££££ ????
Today I saved£128.75 by borrowing
books from my library
• Physical
• Digital
• Social
Excellence in experiences
Incremental change will
not be enough, radical
transformation is required if we are to meet future challenges
ASK YOURSELF - How exactly is digital technology
changing the way your customers behave and the
way that existing, emerging and potential
competitors do business?
We need to get better at• Analytics - data and
insights are the starting points
• Marketing technology can support exceptional customer experiences
Remaining relevant is not simply
a matter of creating an app or
smartening up your website, but
finding ways to use customer
data to create more meaningful
and relevant customer
experiences at every touch point
• x• Own the smart city
agenda!• Start thinking ROI and
monetising some of the add-ons we do!
• New serious partnerships!
• Value what we do!
Find a big loud voice!
It is clear that librarianship of the future is not for those who seek a quiet
refuge or who won’t embrace ongoing change
in the information, technology, and
community needs landscapes.
“there are those who will ask where are libraries going today?
Then there are those of us who will tell you where we are taking libraries”
Hope Schaller Wester
Which one are you?
who owns the future of the public library?
….you do!
Award winners, volunteers work with PPRG to develop a space for fab news stories
C’MON LET’S FIND A BIG LOUD VOICE!