turn your wellness program & company culture into a …your... · 2015. 10. 6. · the good...
TRANSCRIPT
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Turn Your Wellness Program & Company Culture into a Competitive Advantage
September 30, 2015
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Anne Nimke - CEO, Founder 35 years HR, Recruiting/Staffing Leadership
2010 Co-founder The Good Jobs 2004 Co-founder Pinstripe (now Cielo)
1994 Co-founder HRfirst (now Kelly OCG) 1992 President ProStaff (sold to Kelly Services)
1985 VP Ops Olsten Staffing (now Adecco) 1978 HR Practitioner Miller Brewing Company I firmly believe a
good life and good work can intersect successfully!
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A turnkey employment branding solution for attracting and retaining candidates that fit your company culture
The Good Jobs helps companies quantify culture AND turn their company culture into a competitive advantage!
www.thegoodjobs.com
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The Good Jobs™ quantifies Company Culture
A guide toThe Good JobsCulture Badges
FunHighlights activities, amenities, and programs that make a workplace fun for employees
Like: Social activities, dogs at work, celebrations, and wellness programs
Extreme Perks6KRZFDVHV�EHQHȴWV�DERYH�DQG�EH\RQG�KHDOWK�LQVXUDQFH�DQG����.VLike: Massage therapy, paid sabbaticals, equity ownership, and unlimited vacation
Corporate Responsibility&UHDWHV�JUHDWHU�LPSDFW�E\�XQLWLQJ�LQGLYLGXDO�DQG�FRUSRUDWH�FRPPLWPHQW�WR�D�VSHFLȴFcause or company
Like: Company paid volunteer time and corporate-sponsored charitable events
Flextime$OLJQV�ZRUN�VFKHGXOH�DQG�RU�FDUHHU�VWDJH�WR�ȴW�OLIHVW\OHLike: Job sharing, internships, and reduced summer hours
Green DNADescribes a commitment to sustainability, conservation, and the growth of an
environmentally-conscious world
Like: Bike culture, designated parking for hybrid/electric cars, and green products
InclusionMobilizes the best from employee diversity and acceptance programs to create
organizational success
/LNH��3URJUDPV�DQG�DɝQLW\�JURXSV�IRU�9HWHUDQV��ZRPHQ��ZRUNHUV�ZLWK�GLVDELOLWLHV�and minorities
Career DevelopmentBuilds career success using specialized tools, strategies, and opportunities
Like: Mentorship programs, career-pathing, and Six Sigma training classes
www.thegoodjobs.com
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Executive Owner HR Leader Recruiting Leader or Corp Recruiter Wellness or Corp/Social Resp. Leader Marketing/Communication Hiring Manager Other
Who is here today? ?
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Today’s Talent Environment Why Culture Matters Is Wellness a Talent Attractor Become a Talent Magnet Take Action
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Today’s Talent Environment
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What’s happening
now?
125 3.2
77
2.6 20
11
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Three Types of Employees
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Year Rate of Concern
2009 43% 2010 32% 2011 38% 2012 42% 2013 54% 2014 70%
Skill Gaps
How concerned are US CEO’s about the availability of skills?
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Why Culture Matters
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Recruiting Challenges in a Changing Landscape
• Chooses their employer based on personal ideals, shared values, work environment and/or benefits
• Chooses a job on criteria beyond just salary • Has good opportunities to grow their career • Wants alignment between their work and lifestyle • Confident with their skills and talent; and choices • Identifies the kind of environment where work can be
most productive
• Will take any job for a paycheck
Two Types of Job Seekers
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98% of candidates believe culture is just as, if not more, important than compensation.
2% of candidates value compensation over culture.
Source: The Good Jobs
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How do job seekers look for a job?
Source: The Good Jobs
Just so you know! 44% of people who visit your career site
DO NOT APPLY Source: CandE Awards
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300% more innovation (HBR)
44% higher retention (Gallup) 37% increase in sales (Martin Seligman)
31% increase in productivity (Greenberg & Arawaka)
125% less burnout (HBR)
66% fewer sick leaves (Forbes)
51% less turnover (Gallup)
Business sense Th
e eff
ect o
f hap
pine
ss a
t wor
k
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Is Wellness a Talent Attractor?
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Why Workplace Wellness?
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Why Workplace Wellness?
59%
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ROI – Return on Investment Costs reduced by 25% • Health care costs • Workers compensation expenses • Disability management claims • Absenteeism Talent Attraction and Retention • 9 out of 10 job seekers are looking for wellness
Patient Visit Changes • Increase in preventive care visits • Our emergency room utilization rate dropped. • Employees not engaged in Wellness program cost,
on average, 1.5 times more
Source: CDC
Source: InsLtute Health Care Consumerism
Source: Careers.gov
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• 38 percent stated they would be motivated by cash
• 17 percent would respond to prizes
• 38 percent believe they would work out more if there was a gym onsite
• 21 percent answered that the option to work flexible hours and/or work from home could get them involved with company-run health programs
Is it worth incentivizing?
Source: Keas
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What do companies offer employees? Monthly reimbursement of $100 for nutriLon counseling, yoga classes or massages Employees receive 2 1/2 hours of paid workout Lme each week HQ has a dance studio, gym and rock-‐climbing wall Employee cafeteria shows all nutriLonal informaLon “Let’s Do Dinner” program offers healthy meals to take home
The NowClinic tool offers employees an “anyLme” video-‐chat with doctors UlLmate Frisbee and basketball games, Epicycles for bike riding, Culinary team that prepares fresh food for employees.
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The Good Jobs Clients and Wellness
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Why? Why not?
Yes No Thinking about it
Have you ever applied for any awards that recognize your company as a top employer? ?
Do we have any Well Workplace Winners?
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77% WON A peek behind the curtain!
• Company size • Industry • Is wellness award displayed? • Is “best employer” award displayed? • Company Culture Rating – How is culture displayed on career site? • Do job descriptions have a company description? • Do job descriptions describe commitment to wellness? • Do job descriptions describe company culture?
Well Workplace Award Winners
# of Companies 13 75 14 16
Well Workplace Awards
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77% WON
Industries Represented Demographics Award Winners
# of Companies Reviewed = 117
# of Companies Reviewed = 121
Demographics Attendees
36
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77% WON
Wellness Award
Top Employer Awards
Only 20% showcased their Wellness Award
on their Career Site --24 companies out of 117--
17% displayed other Employer Awards
on their Career Site --20 companies out of 117--
Why not use culture and wellness to your advantage?
20% showcased Employer Awards
on their Career Site --24 companies out of 121--
Only 13% referenced Wellness
on their Career Site --16 companies out of 121--
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77% WON
Web and Career Site
Why not use culture and wellness to your advantage?
30%
23%
47%
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77% WON
Web and Career Site
Why not use culture and wellness to your advantage?
30%
23%
47%
No career site
35%
22%
43%
Award Winners Attendees
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77% WON
Info? Company Descrip?on
Culture Described
Wellness Described
Yes 26% / 23% 22% / 12% 10% / 6% No 58% / 61% 62% / 71% 74% / 78%
No job posLngs 16% / 13% 16% / 13% 16% / 13%
Why not use culture and wellness to your advantage?
WIIFM in your Job Postings?
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77% WON
Best Practice Examples…
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77% WON
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77% WON
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77% WON
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Become a Talent Magnet
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It’s going to get worse…
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What to do? • Focus on Talent Attraction • Secure discerning job seekers • Describe your culture • Answer the WIIFM • Promote it in all channels
Talent that doesn’t apply or return your sourcing calls
Best Hire
Your Candidate Funnel
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Happy
Family Friendly
Work-life balance
Fun
Flexible
Innovative Competitive benefits
Learning Organization
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How do you communicate who you are?
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Job descriptions make compelling advertisements! Said no one ever
Job Postings
Job seekers: • Prefer Job titles with less than 60 characters • Respond to job titles that describe the job • Do not understand your internal company speak • Spend more time on:
– Company Description – Job Content
• Usually don’t read ALL the bullets
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Transparency, Authenticity, Detail
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Take Action
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Where are we?
Competitive Environment
& Discerning Job Seekers
What do we need?
Employee Value
Proposition &
Communication
What do we want?
Quality of
Hire &
Engaged Employees
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What do we do now?
Quantify Your Culture • Be Authentic • Be Transparent
Communicate Your Culture • Be Detailed • Tell Everyone • Everywhere they look
ATTRACT … RETAIN … REPEL Cultural Fit Factor – Lizz Pellet
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Culture & Wellness IS an advantage!
¡ Add it to your website
¡ Add it to your career site
¡ Add it to your company description in you job postings
¡ Add it to your job descriptions
Job Seekers Employees ¡ Add it to your intranet
¡ Re-educate
¡ Re-recruit
¡ Add to your “benefits re-enrollment” or “annual compensation review”
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Two free tools… www.thegoodjobs.com
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Share your best take-away…
Did you have an AHA moment? ?
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Anne Nimke CEO, Founder [email protected] 262.510.3213 www.thegoodjobs.com